1. Application of creative thinking techniques for facilitation of cooperation in innovative business development
Supporting Innovation Education Reloaded: Nurturing Skills for the Future. The Open Innovation Teaching Handbook
teaching slides proposed by Gundega Lapina

2. Creative Discussion game «From Idea to Money» Methodology
Solution of the problem with the creative discussion game.
The game is a creative thinking process – combination of several creative thinking techniques – idea generation, assessment, focus group discussion, parallel thinking.
The game process – a tailored approach for solving the problem.

3. Methodology Rules of the game The problem to be solved, or focus
Participants of the game - focus discussion group – entrepreneurs/producers, designers, researchers, customers, financiers, marketing specialists, engineers, etc.
Moderator of the game – driver of the creative thinking process
Limited time schedule
Methodological support (description of the game, support materials)
Expectedconventional solutions of the problem – new, evaluated ideas for promotion cooperation between producers and result: undesigners

4. Methodology
Structured discussion and assessment of the idea using parallel thinking.
Assessment of the idea from different point of views:
Designer
Producer
Researcher
Customer
PR, advertisement, marketing
Coordinators, managers
IT specialists, engineers

5. Assessment of an idea with parallel thinking
Viewpoint of participants
Assessment structure
Available information on the idea,
its implementation
Positive aspects: strengths, opportunities, expected positive results
Negative aspects: critics, threats, expected negative results
Development opportunities,
creative solutions, new applications
Designer
Manufacturing
Marketing, PR
Researcher IT
Customer

6. Results of discussion Results of discussion
Designer
Producer
Researcher
Customer
PR, advertisement, marketing
Coordinator, manager
Technical specialists
Information available
Positive aspects strengths, positive expected outcomes
Negative aspects, critics, threats, negative expected outcomes
Development of the idea, creative solutions

7. Assessment of the idea Idea for assessment:
Assessing the idea from different view points
All thinking about ( information, positive and negative aspects for implementation, creative solutions)
10 minutes to think
Presentation of each opinion (one by one)
Parallel thinking – all other participants «switch on» the same role

8. Idea assessment result
Information on the idea: «What do we know about it»
Positive aspects: «We like it because…»
Negative aspects: «We don’t like it because…»
Creative solutions: «We would do it this way…»
Summary of all information, positive, negative and creative aspcts.

9. Steps of the game 1.The leader formulates the idea
2.Players chose the roles
3.Players discuss the idea consecutively from each viewpoint (5 minutes each)
The structure of each view point:
«What do I know about it»
«I like it because…»
«I don’t like it because…»
«I would do it this way…»
Players make notes on
«I would do it this way»

10. Steps of the game
4. All participants one by one express their opinions, listen to others and add new ideas 5. the leader of the game reads the ideas «I would do it this way» for all players 6. The leader of the game presents the summary of the results. Participants give their comments. 7. The leader – initiator if the idea expresses his gratitude to the players.

11. What shall we do with the results?
Implement!
Develop a project:
Develop a plan
Look for resources
Develop a team
Start implementation!

12. Thank you!
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Innovation Education Reloaded: Nurturing Skills for the Future. The Open Innovation Teaching Handbook
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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