1. WELCOME TO
VM SEMINAR 9

2. Welcome to VM Seminar 8 AGENDA – Wednesday, 24 September, 2014
10.00 New Catalogue 2015
11.00 New VM Manual & Stylegroups 2015
12.00 New Signage Manual 2015
12.30 New feature – Intro to the new Core Collection 2015
13.00 Lunch
14.00 Creative Forum - Collage
16.00 Break
16.30 Presentation of your collage
17.30 Thank you for today
19.30 Dinner

3. New IDdesign Catalogue 2015

4. New IDdesign catalogue 2015
One annual catalogue with 92 pages and a more international look
Corporate launch from November 2014
The catalogue will be active for a period of 12 months
Increased share of new arrivals in the catalogue

5. New IDdesign catalogue 2015
New photo style : we do not always show the whole room setting in the picture
→ images with more depth and more angles
New textual elements (statements)
→ all statements are available as foils for walls
A more casual styling in our Upnordic universe

6. New IDdesign catalogue 2015
New type of pages: ‘selected items’
Style group neutral
Show the breadth of our assortment
Randomly spread around in the catalogue
Easy recognisable: a large image on the left side and cut out images in boxes on
the right side

7. Visual elements NEW feature: Story telling elements in the catalogue
A way to get to know a little bit more about the designer and the thoughts behind the product
The same story telling elements in the store – to ensure consistency
Other visual element: New item, Designer’s choice, See our full range, styling tips

8. Locations We have visited a lot of beautiful locations:
Deluxe: The knights hall at Clausholm Castle – one of Denmark's oldest castles
Upnordic: A museum in Skagen – designed by Utzon
Global: A luxury department in Copenhagen – with a lot of patina
Urban: A big hall made of concrete

9. IDdesign Catalogue 2015 Presentation of IDdesign Catalogue 2015
ENJOY 

10. VM Manual 2015

11. VM Manual 2015 Updated version – matching our ID Catalogue 2015
Additional 12 pages with attention on focus displays, wall colours and core collection
The purpose of this manual is to build up a strong brand and concept with recognisable styling and deco techniques regardless which IDdesign store you enter as a customer
By using same colours, deco techniques and styling we will obtain conceptual stronger and more inspiring stores

12. VM Manual New Stylegroups: 4 stylegroups – as usual
Each stylegroup rated in % - guideline only
VM Manual 2015 describes detailed each stylegroup
Colour guide – easy to work with and carry around
The Stylegroups 2015 will follow the catalogue period

13. VM Manual 2015 Introduction to our new and updated VM Manual 2015
ENJOY 

14. New Signage Manual 2015

15. Signage Manual 2015
The purpose of the Signage Manual is to ensure and maintain, that all IDdesign stores create price signs and price tags in the same way – and place these correctly on the same position on the product
The way of using the instore marketing material – so it’s identical in all stores
The Signage Manual is also available on the R.O.M

16. New Signage Manual 2015 Introduction to the Signage Manual 2015
ENJOY 

17. The Core Collection 2015

18. Core Collection 2015
A small collection of furniture and home accessories – covers approx. 25 % of the products from the catalogue
The collection is mandatory for all stores
To strengthen the uniformity of products within all stores and align our concept by having the same products available regardless with store/country you are visiting as a customer
The core collection runs for one year together with the catalogue
All core products are displayed at least one time in the catalogue

19. Core Collection 2015

20. Core Collection 2015 Your challenge as a VM:
It’s very important that you are familar with the complete core collection
To make sure that all core products are displayed on the floor in an inspiring and commercial way
The core collection must be displayed as shown in the catalogue and you can also create ‘core room settings’ (examples in the VM Manual – Focus Displays)
Ask your store manager for the complete list of core furniture and core home accessories

21. Core Collection 2015
Example of part of the file of core home accessories 2015.
You will receive list today
For further information about time of delivery of the products, please ask your local store manager

22. Core Collection 2015
Example of part of the file of core furniture 2015.
You will receive list today
For further information about time of delivery of the products, please ask your local store manager

23. Example of focus displays created with core products only
Which style?
Which style?

24. Example of focus displays created with core products only
Which style?
Which style?

25. Example of focus displays created with core products only
Which style?
Which style?

26. LUNCH

27. Creative Forum

28. Creative forum
Imagine that you with a collage only have to describe/express each of the 4 Iddesign style groups for a new customer. The customer has never heard about IDdesign nor the 4 stylegroups before.
The collage is made individually
Each VM must make a collage for each of the 4 stylegroups. One collage must be living, one must be dining and one must be sleeping and the last one is optional
For each of the 4 collages work with maximum 20 products/elements
Have focus on the core- and catalogue collection in your collage
Think ‘out of the box’
HAVE FUN 

29. Short evaluation of day 1
Catalogue, stylegroups, core collection, VM Manual, signage manual, creative forum
What did it give you?

31. Welcome to VM Seminar 8 - DAY 2
AGENDA – Thursday, 25 September 2014
09.30 Workshop in Kuwait store
Interpretation & implementation of new stylegroups 2015
Living / Dining / Sleeping
12.30 Lunch
13.30 Continuation of Workshop in Kuwait store
15.00 Evaluation of your room settings in plenum
16.00 Hand-over of Homework
16.15 Evaluation of VM Seminar 9 and wish list for VM Seminar 10
16.45 Thank you for this time

32. Workshop – Kuwait store

33. Workshop – Kuwait store
Interpretation & Implementation of new stylegroups 2015
Living / Dining /Sleeping
Group work persons per group

34. Workshop – Kuwait store
Group 1: Marios – Christopher – Albert
Group 2: Joseph – Dennis
Group 3: Susana – Safeena – Melinda
Group 4: Joselyn – Reka - Josephine

35. Homework The prize is an exclusive dinner for 2
Choose minimum 1 focus display (see page and in the VM Manual), preferable more….
Choose minimum 1 core accessories collection (see page in the VM Manual). Present the collection on a podium
It’s your decision which style you want to work with - or if you want to present all 4 styles or just some
Quality is better than quantity
Deadline: 1 March 2015 to
The prize is an exclusive dinner for 2
The winner will be posted in ID News

36. Evaluation of VM Seminar 9 and wish list for VM Seminar 10.
What was good?
What can be improved?

37. Thank you for your time.
See you next year somewhere in the Middle East