1. Advertisement analysis
Lujayn Tahlawi

2. What is Xbox 360 ?
The Xbox 360 is the second video game console developed by and produced for Microsoft and the successor to the Xbox.
The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles.
As of September 30, 2012, 70 million Xbox 360 consoles have been sold worldwide.

3. The Advertisement

4. What’s the idea
“ Jump in “ invites people to jump in the mood of Xbox.
Filmed in a train station where everybody has something to do.
Standoff between two men and it escalates quickly.
Fake guns and movements but they’re all in the playing mood.

5. + Positive points + Creative . Catchy music.
Shows that Xbox are not only for kids.
Funny .
Short and quick.

6. - Negative Points - The lighting needs improvement.
Kids and teenagers should be included.
How does the device look like ?
2:00 instead of 1:04

7. Recommendations Make it little bit brighter .
Add picture of the device.
Involve kids and teenagers .
Add a plot to the advertisement.