1. Microsoft’s Breakthrough into the Gaming Industry
Ashley McNealy
Microsoft’s Breakthrough into the Gaming Industry

2. Microsoft Was created by Bill Gates and Paul Allen in 1975
Had attempted a breakthrough before the Xbox
Was inspired by Apple to manufacture its own products

3. Seamus Blackley Trespasser was released in 1998
Was the game for Jurassic Park

4. The Name Microsoft Cowboys Ed Fries Kevin Bachus Otto Berkes Nat Brown
Ted Hase
Peter Moore
Robbie Bach
Microsoft Cowboys
The Name
Xbox was only meant to be the code name
Window’s Direct X
MSX
Active X

5. Money Money Money $500 million in marketing to launch
Consoles starting at $300 a piece
Games starting at $49.99
1.4 million consoles sold during holidays of 2001
As of 2004 $7.3 billion in games had been sold worldwide
As of this year 9.4 million consoles have been sold

6. The Reality $3.3 billion predicted to be lost
$3.08 billion reported lost in the last three fiscal years
Not enough consoles sold overseas
$1.15 billion to correct malfunctioning Xbox 360
April 2002 Seamus leaves
As does Steven Kent
And Peter Moore
And Ed Fries

7. New Keypad incorporated
Launched November 2002
Uses broadband Connection
10 million predicted to be connected by 2008
Connects to Windows Live

8. Several abilities besides game playing
Released November 22, 2005
Several abilities besides game playing
8 times the memory of original Xbox
And 10 times the processing power

9. First Halo released November 15, 2001
Halo 3 released September 25, 2007
Halo 2 earned $125 million first day on the market
Halo 3 broke a record by earning $170 million first day released

10. Pleases both casual and hard-core gamers
Broke barrier between PC and console
Only marketed two consoles compared to three