1. Effectively Communicating with Your State Legislator
by Matt Sande
Director of Legislation
Pro-Life Wisconsin 1

2. Know them!
Legislators respond best to people they know and can rely on who live in their district.
To find out who your state legislators are, please go to the PLW website at and scroll over the Legislative Affairs menu item at the top of the page. A drop down menu will appear. Click on the Speak Up icon and then scroll down the page and click on Who Are My Wisconsin Lawmakers?
Type in your street address, city and zip code. The names and contact information (phone/ /address) of your state senator and state representative will appear.

7. Build a relationship with them!
All politics is local!
Building any relationship (personal or professional) takes time
You want to establish a genuine, personal rapport
You don’t have to be from the same political party or agree on every issue
Your goal is to become a valuable, honest, and reliable resource on life issues

8. Build a relationship with them! (continued)
Take the initiative and invite them to your affiliate meeting / PLW will help you
Meet them at a district event (Chamber of Commerce event, public hearing, forum, etc.)
Introduce yourself, tell them you are a pro-life leader and would like to stay in touch
Write a short note, restating your brief meeting, and thanking him or her for their time

9. Communicate with them!
Your voice is more influential than a lobbyist’s voice
Your legislator represents YOU!
You are a committed voter…you have power!
Your letter/call/ means more than you think!

10. Communication basics Write a letter Send a fax
Send a PLW prepared postcard
Call their Madison office directly
Call their District office directly (their home)

11. Communication basics (continued)
Visit
Capitol office
In district office hours

12. Letter writing
Short of a personal visit, written communication to your legislator is one of the most effective ways to deliver your message
You can deliver the message by mail, by fax or by sending an
Constituent letters that are well written and briefly explain the issue and its impact will be noticed and retained in a legislative office

13. Sample letter
Dear Senator / Representative Johnson:

14. Introduction State the subject Use the bill # or title of the bill
Tell them who you are and the name of your affiliate

15. Body
Explain the issue briefly, factually, and passionately in a simple and understandable way
State your position on the bill or measure; if you support or oppose
Be polite and respectful / never criticize
Give an example of the issue’s local impact (maybe in your own family)

16. Conclusion
Thank the legislator for his or her consideration of or attention to the issue
Let them know that you are a pro-life resource for them and can give them more information if requested

17. Tips for effective letter writing
Limit the length of your letter to no more than two pages, one if possible
A single, well-written letter from a well-known constituent may be more likely to influence a legislator’s decision than an avalanche of post cards
Give your credentials when appropriate
Express appreciation for past or future support

18. Use PLW Speak Up webpage to email
Scroll over the Legislative Affairs menu item at the top of the page. A drop down menu will appear. Click on the Speak Up icon and then scroll down the page to Your Government Officials
Use the links listed under Your Government Officials to send your to your state senator and state representative.
PLW will receive a copy of your which will enable us to monitor the activity of our grassroots advocacy campaigns.

22. Phone calling
When time is short, a personal phone call to a legislator or legislative aide is an effective method to communicate your views
Your call is most likely to receive attention if you have developed a personal relationship with the legislator or staff

23. Phone calling (continued)
On a hot issue, calls can often be “logged” and you may not get past the receptionist / that’s OK, he or she will at least register your support or opposition to a particular bill
Making a well-timed call can be very important, especially in combination with other pro-lifers in your affiliate / it may tip the balance in your favor, so DON’T HESITATE TO CALL!

24. Tips for effective phone calling
Focus on a single issue, making 2 or 3 key points in your phone call
Have notes in front of you to stay focused on the message you are delivering
Localize the issue to demonstrate the impact on the legislator’s own constituents
Clearly state the action you wish the senator or representative to take on the issue (vote for, vote against, offer an amendment, delete a provision, etc.)

25. Tips for effective phone calling (continued)
Keep your call brief – no more than 3 or 4 minutes
If asked a question you can’t answer, tell them you’ll get the answer and get back to them
Leave your name and telephone # with the staff to whom you’ve spoken in case they have questions later
Write down the name of the staff person you spoke with so that next time you can ask for him or her by name / this will help you build a relationship with the staff
Staff are more likely to listen to and return the phone calls of constituents they know
If you prefer to leave a message with your state legislator, please call the toll-free State Legislative Hotline at (800)

26. Personal visits with legislators and staff
Know where your legislator stands on life issues (PLW staff can provide information on this)
Be considerate of your legislators’ time constraints
Be prepared, be informed about what you’re saying
Know the topic, bill number, main arguments, etc.
Know your opponents main arguments
Educate – Don’t preach

27. Personal visits with legislators and staff (continued)
Keep your message simple and straightforward – don’t confuse the issue
LISTEN to your legislators views on the issue
Answer their questions and acknowledge their insights
Understanding their view, whether or not it concurs with yours, will provide valuable insight into how you might support or change their view

28. Personal visits with legislators and staff (continued)
Leave a briefing paper after the visit, highlighting your key points (PLW will provide you written policy memos) / include your name and contact information for follow up
Write a thank you note after the visit / write a note to the legislator’s staff if they attended the visit
ALWAYS be polite and courteous, even when you disagree

29. Go the Extra Mile! Know the committee your legislator chairs
Know the committees your legislator serves on
Do they impact pro-life issues?
What time of the year is it?
Is the Legislature in session?
Is it a budget year? (odd years)
Is it an election year? (even years)
Who holds the majority in the Senate, Assembly?

30. Keep PLW “in the loop”
PLW needs to know what your legislator is telling his/her constituents
Send / forward responses from legislators to the PLW state office ( me at
Use to monitor and research legislation
Use the Wisconsin Legislature’s website to access bills and other legislative info:
PLW will bend over backward to get you the bullet points, memos, policy papers, and any other material you need to be an EFFECTIVE PRO-LIFE VOICE and RESOURCE for your legislators