1. Framework for demand forecasting and generation in an SMB B2B Context
ITEM
This Gold Nugget
Gold nugget name
Forecasting template
Purpose
Template for inputing judgmental adjustments to baseline forecasts. Allows distributed input from business area leaders in a controlled way. Baseline forecasts are output quantitatively (objectively).
Benefits
Allows measurement of managements ability to forecast and provides an environment for distributed inputs for later consolidation.
Required resources
Roger Studio top management and business area leaders as well as integrators and analysts.
Experiences and examples / cases
Operative forecasting with weekly reviews and managed collaboration (framework for communication).
Primary focus area
Mercury Business
Link
Link(s) to N4S JIRA and later to other sources where the tool can be reached.
Status of the gold nugget
A manager’s guidebook to forecasting
Additional information
Real-time Value Delivery X
Deep Customer Insight
Mercury Business
Novice
Practitioner
Elite
Explore
Exploit