1. YEARS Management Camp 27th October 2016
Lobbying local authorities …
for better road safety results
YEARS Management Camp 27th October 2016
Ilyas Daoud
Project Manager
European Transport Safety Council

2. Human factor is influencing the other factors not the other way around
Road safety factors
Human factor is influencing the other factors not the other way around
Human
Vehicle
Road
Traditionally are three factors influencing road safety…
“It's Not The Car That Drives Itself Into a Tree”
Our change in road safety today will start from humans and how to change their … mentality

3. Instruments to change human behavior
Towards safe behavior
Instruments to change human behavior
Communication
Legal measures
Educational measures
Psychological measures
Technical measures
Legal measures: their success depends on the nature of their obligation and on mentalities
Technical measures which oblige the road user to adopt a certain type of behavior
Psychological measures: change the behavior by mental and/or emotional meaning
Education is to be used either to educate the road users to respect the traffic rules always explaining to them why is that important, either to educate the local officials on issues that they do not have the time or the resources to become experts on.
In combination have multiplier as well as cumulative effects

4. Lobbying as an advocacy tool
Communication tools
Lobbying as an advocacy tool

5. What is advocacy?
Advocacy means any action geared towards changing the policies, positions or programs of any type of institution.
Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
Lobbying influential people for support is part of the advocacy process

6. What is lobby about ?
Lobbying is one of the most common methods used by citizens to influence public policy. It is used to put pressure on politicians. Local officials are more committed in considering community’s concerns when they realize that community cares about issues important to them. Lobbying is an advocacy tool
Lobbying is one of the most common methods used by citizens to influence public policy. It is used to put pressure on politicians
One important way to affect public policy is to engage in lobbying, or direct contact with law makers in an attempt to influence specific legislation.
and government officials to take up the interests of the people and to support their cause

7. Be aware of…
Understanding the real meaning of Lobby or Advocacy In some countries these terms are very new and often used to cover illegal activities and the legal term of that is Traffic of Influence But in fact… the advocacy it is and should be understood as a legitimate voice of the community.
has been often used the term "undue influence peddling" as to refer to illegal acts of lobbying.
In some other cases is just an excessive zeal

8. What is traffic of influence?
Influence peddling or traffic of influence is the illegal practice of using one's influence in government or connections with persons in authority to obtain favors or preferential treatment for another, usually in return for payment.
Is a form of corruption

9. Advocacy: a strategy itself
However, advocacy is not about just knowing everything about an issue; advocacy is about how using that knowledge to cause changes in the way things are.
NEEDS
Passion & will to see the change
Understanding of the issue
Getting a seat around the table is not enough if the outcome is just a meal and not your desired goal!
People may wonder whether you do anything other than talk. One thing is very characteristic about the phone bills of people engaged in advocacy: They make far many more outgoing calls than they have incoming ones.
Needs passionate desire and willingness to see the desired change
a sound understanding of the issue

10. Why a need to advocate ?
Lack of institutional mechanisms and resources that will allow the implementation of planned activities in coordinated manner, including adoption and enforcement of legal measures
The legislation on risk factors is not comprehensive in many countries
Enforcement is often lacking

11. Why a need to advocate ?
Often, the people that can make the changes are the administrators or the elected officials
Conversations with them, exchanging information with them, and impressing upon them your particular point of view
Preparation and persistence

12. How to advocate Make your background research:
on the local council and officials
local development strategies
local plans
Use your knowledge to make your arguments stronger
- Their profession, their formal activities, their families, their past (if they were involved in accidents ), weakness, power, resources
– often include infrastructure and road safety elements
In order to convince other people about something you need first to believe it yourself

13. How to advocate ? Make a strategy approach
Involve professionals: road safety is a complex issue and you can’t cover all the fields
More voices who speak the same language are hard to be ignored
Collaboration in advocacy is essential
Use informational materials
Avoid overdoses
…..But also as any other team work is good because it allows you to blame someone else"

14. Why must we Communicate?
Those in power make the rules
Officials can only make decisions based on the information they have
We can open a space for under-represented citizens to speak

15. When advocating is effective?
When you see reactions disproportionate to the input that you provide
Outright rejection of the idea
Ridiculing the idea, and even personal targeting
Opposition to any moves by you
Understand that you have touched on a sensitive point.
It is like having someone touch an already injured part of the body.

16. When advocating is effective?
When you see others wanting to join you – your Allies
Be aware of “friends” for money – they will last as long you have finance for your goal
When you begin to see the changes you desired for

17. When advocating is effective?
Sometimes not even recognized for the role that he or she has played.
When advocating is effective?
An advocate can never take complete credit for the change
You need to have strong believes in what you are promoting

18. Tips for a successful advocacy
Tip 1: Try to put yourself in the position
of your target
Tip 2: Try finding the appropriate approach
Tip 3: Opt for a strategic approach
Tip 4: Aim for cooperation and alignment

19. Tips for a successful campaign
Tip 5: Try using a positive message
Tip 6: Avoid overdose
Tip 7: Use professionals
“…everybody believes he is an expert”

20. Example of success
advocacy project

21. Lobbying against French “amnesty”
Context
“French Tradition”
Increase of unsafe behaviours
Coalition
Involvement of road safety organisations
Traffic victims associations
Awareness
Letters to officials
Contacting press and media

22. Seat belt use backside Seat belt one of biggest road safety issue
Context
Seat belt one of biggest road safety issue
Big problem for children
Strategy
Coalition between local associations, hospitals
Proposal for a trial “special child seat”
Awareness
Spill over effect
Contacting press and media

23. Thanks for your attention! For more information on www.etsc.eu
European Transport Safety Council
Tel.: