1. Azure and Its Competitors: The Big Picture
4/12/2018 2:55 PM
BRK2287
Azure and Its Competitors: The Big Picture
David Chappell
Principal, Chappell & Associates
@DChappellAssoc
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Enterprise IT The traditional world
TechReady 17
4/12/2018
Enterprise IT The traditional world
Datacenter Infrastructure
Packaged Applications
Custom
Applications
PCs/Laptops
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Enterprise IT The new default
TechReady 17
4/12/2018
Enterprise IT The new default
Public Cloud Platform
Custom
Applications
On-premises packaged applications are becoming SaaS applications
SaaS Applications
Cloud platforms are the new foundation for competitive advantage
PCs/Laptops
Tablets
Phones
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Public Cloud Platforms: A Survey
4/12/2018 2:55 PM
Public Cloud Platforms: A Survey
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Cloud Platform Technologies A simple summary
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4/12/2018
Cloud Platform Technologies A simple summary
Compute
Run new applications
Might run existing packaged and custom applications
Data
Store and access information
Analyze information
Everything else
Identity, machine learning, IoT, and more
This category keeps on growing
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Cloud Platform Technologies Compute (1)
Infrastructure as a Service (IaaS)
Windows VM
VM Images
Linux
Containers as a Service (CaaS) VM C
Create and use virtual machines
Deploy and manage containers

7. Cloud Platform Technologies Compute (2)
“Serverless” computing
Cloud Platform Technologies Compute (2)
Platform as a Service (PaaS) VM
Functions as a Service (FaaS) VM
Function
Provide
applications
Invoke
functions
Application
Supporting Services

8. Cloud Platform Technologies Data services
Object Storage
Relational
NoSQL

9. Technologies and Major Vendors
IaaS
CaaS
Compute
PaaS
FaaS
Object
Storage
Relational
NoSQL
Data
Microsoft
Azure
Amazon
Web Services
Google
Cloud Platform
Salesforce Force.com

10. Gartner Magic Quadrant (MQ) An aside
Ability to Execute
Vendors generally strive to be here
Challengers
Leaders
Niche Players
Visionaries
Completeness of Vision

11. Microsoft Azure Technologies
IaaS
CaaS
Compute
PaaS
FaaS
Object
Storage
Relational
NoSQL
Data
Virtual
Machines
Azure Container Service (ACS)
App Service, Service Fabric
Azure
Functions
Blobs
SQL Database
Cosmos DB, …
Microsoft
Azure
Amazon
Web Services
Windows and Linux
Google
Cloud Platform
Salesforce Force.com

12. An Aside: Making Money from Software Licensing
Microsoft Worldwide Partner Conference 2016
4/12/2018 2:55 PM
An Aside: Making Money from Software Licensing
Vendor
Customer
Software
One-Time
License Fee
$$$$
Open source software threatens the vendor’s revenue
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Making Money from Software Cloud services
Microsoft Worldwide Partner Conference 2016
4/12/2018 2:55 PM
Making Money from Software Cloud services
Vendor
Customer
Service
Software
Monthly Usage Fee $
Open source software doesn’t threaten the vendor’s revenue
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Microsoft An assessment
TechReady12
4/12/2018
Microsoft An assessment
Strong PaaS story
Azure began with PaaS
Strong relationships
Microsoft is already important to your company
Supports hybrid cloud
Lets customers combine on-premises with public cloud
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Illustrating Hybrid Cloud An aside
Public Cloud
Consistent Application
Platform
Consistent Data
Platform
Consistent Management and Security
Consistent Identity
Azure Security Center, Azure Backup, Log Analytics, …
On Premises
Azure Active Directory, Active Directory
Azure, Azure Stack (IaaS, CaaS, PaaS, FaaS),
Azure SQL Database, SQL Server, …

16. Amazon Web Services Technologies
IaaS
CaaS
Compute
PaaS
FaaS
Object
Storage
Relational
NoSQL
Data
Virtual Machines
Azure Container Service (ACS)
App Service,
Service Fabric
Azure
Functions
Blobs
SQL Database
Cosmos DB, …
Microsoft
Azure
Elastic Compute
Cloud (EC2)
EC2 Container Service (ECS)
Elastic Beanstalk
Lambda
Simple Storage Service (S3)
Relational Database Service (RDS), …
DynamoDB, …
Amazon
Web Services
Google
Cloud Platform
Salesforce Force.com

17. Amazon An assessment Viewed as a leader in IaaS Now a conglomerate
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Amazon An assessment
Viewed as a leader in IaaS
Traditionally less focused on PaaS
Now a conglomerate
Focused on public cloud
Wants customers to move from on-premises
Retailer
Technology company …
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Amazon as a Conglomerate A sample
Walmart
Target
Alibaba
. . .
Microsoft
Google
IBM
. . .
Netflix
Hulu
Vudu
. . .
Apple
Google
Samsung
. . .
Safeway
Kroger
Aldi
. . .
Warner
Columbia
Disney
. . .
. . .
Amazon.com
Retail
AWS
Cloud Platforms
Amazon Video
Video Streaming
Amazon Devices
Consumer Electronics
Whole
Foods
Groceries
Amazon Studios
Film Production
. . .
Others

19. Google Cloud Platform Technologies
IaaS
CaaS
Compute
PaaS
FaaS
Object
Storage
Relational
NoSQL
Data
Virtual Machines
Azure Container Service (ACS)
App Service, Service Fabric
Azure
Functions
Blobs
SQL Database
Cosmos DB, …
Microsoft
Azure
Elastic Compute
Cloud (EC2)
EC2 Container Service (ECS)
Elastic Beanstalk
Lambda
Simple Storage Service (S3)
Relational Database Service (RDS), …
DynamoDB, …
Amazon
Web Services
Compute
Engine
Container
Engine
App
Engine
Cloud
Functions
Cloud
Storage
Cloud SQL, Cloud Spanner
Cloud
Datastore
Google
Cloud Platform
Salesforce Force.com

20. Google An assessment Later to market
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4/12/2018
Google An assessment
Later to market
Amazon and Microsoft were first
Google appears serious about cloud platforms (finally)
But they’re playing catch-up
Focused on public cloud
Wants customers to move from on-premises
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Data Analytics Cloud data platforms
Machine
Learning
Data
Warehouse
Data
Visualization
Hadoop/Spark
Microsoft
Azure
HDInsight
Azure Machine Learning
SQL Data Warehouse,
Data Lake
Power BI
Amazon
Web Services
EMR
Amazon Machine Learning
Redshift
QuickSight
Google
Cloud Platform
Cloud
DataProc
Cloud Machine Learning
BigQuery
Cloud Data Lab

22. Salesforce.com Technologies
IaaS
CaaS
Compute
PaaS
FaaS
Object
Storage
Relational
NoSQL
Data
Virtual Machines
Azure Container Service (ACS)
App Service, Service Fabric
Azure
Functions
Blobs
SQL Database
Cosmos DB, …
Microsoft
Azure
Elastic Compute
Cloud (EC2)
EC2 Container Service (ECS)
Elastic Beanstalk
Lambda
Simple Storage Service (S3)
Relational Database Service (RDS), …
DynamoDB, …
Amazon
Web Services
Compute
Engine
Container
Engine
App
Engine
Cloud
Functions
Cloud
Storage
Cloud SQL, Cloud Spanner
Cloud
Datastore
Google
Cloud Platform
Force.com
Force.com Database
Salesforce Force.com

23. Salesforce An assessment
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Salesforce An assessment
Sold with CRM
Force.com is often sold as an adjunct to Salesforce.com CRM
For enterprise developers
Some apps can be built solely with point-and-click tools
Developers can also use Apex, a Salesforce language
Proprietary environment
Salesforce.com created the tools, language, and database
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. TechReady12
4/12/2018
IBM An assessment
IBM began with various half-hearted cloud initiatives
None seemed serious
None got much traction with customers
IBM bought SoftLayer in mid-2013
SoftLayer was half hoster, half cloud provider
IBM faces big challenges
Microsoft, Amazon, and Google have deep pockets
IBM’s overall revenues are declining
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Partnered with Google for object storage, etc.
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4/12/2018
Partnered with Google for object storage, etc.
VMware An assessment
Treats AWS as a hoster
Initially encouraged hosters to offer IaaS with vSphere
Hosters didn’t much like this
Uptake was limited
Then offered vCloud Air themselves
It provided IaaS based on vSphere
VMware sold it in early 2017
Now offering VMware Cloud for AWS
Offering vSphere-based software on AWS hardware
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Illustrating Hybrid Cloud (Again) Microsoft
Public Cloud
Consistent Application
Platform
Consistent Data
Platform
Consistent Management and Security
Consistent Identity
Azure Security Center, Azure Backup, Log Analytics, …
On Premises
Azure Active Directory, Active Directory
Azure, Azure Stack (IaaS, CaaS, PaaS, FaaS),
Azure SQL Database, SQL Server, …

27. Illustrating Hybrid Cloud VMware
Public Cloud
Consistent Application
Platform
Consistent Data
Platform
Consistent Management and Security
Consistent Identity
On Premises
VMware on AWS, vSphere, (IaaS)

28. Public Cloud Platforms for Enterprises A summary
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4/12/2018
Public Cloud Platforms for Enterprises A summary
Cloud Strength
Google
Salesforce.com
Amazon
Microsoft
VMware
IBM
Enterprise Strength
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. 4/12/2018 2:55 PM
The Big Picture
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. IT Today: The New Default Platform A more detailed look
TechReady 17
4/12/2018
IT Today: The New Default Platform A more detailed look
Collaboration
CRM
. . .
Productivity
IaaS
. . .
PaaS
Objects
SQL
NoSQL
Identity ML
Custom
Applications
SaaS Applications
Public Cloud Platform
PCs/Laptops
Tablets
Phones
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. IT Today: The New Default Platform Microsoft
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IT Today: The New Default Platform Microsoft
Office Online
Exchange Online
Dynamics
365
. . .
SharePoint Online
. . .
Virtual
Machines
App Service,
Service Fabric
Blobs
Cosmos DB
Azure AD
Machine
Learning
SQL
Database
Custom
Applications
SaaS Applications
Microsoft Azure
Windows 10
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

32. IT Today: The New Default Platform Amazon
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4/12/2018
IT Today: The New Default Platform Amazon
Collaboration
Workmail
CRM
. . .
Productivity
. . .
EC2
Elastic
Beanstalk S3
DynamoDB
Identity
Machine
Learning
RDS
Custom
Applications
SaaS Applications
Amazon Web Services
PCs/Laptops
Kindle Fire
Phones
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. IT Today: The New Default Platform Google
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4/12/2018
IT Today: The New Default Platform Google
Google Docs
Gmail
CRM
. . .
Collaboration
. . .
Compute
Engine
App
Cloud
Storage
Datastore
Cloud ML
SQL
Identity
Custom
Applications
SaaS Applications
Google Cloud Platform
Chrome
Android
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

34. IT Today: The New Default Platform Salesforce.com
TechReady 17
4/12/2018
IT Today: The New Default Platform Salesforce.com
Collaboration
CRM
. . .
Productivity
App
Logic
Database
Identity
. . .
Relational ML
IaaS
Blobs
Custom
Applications
SaaS Applications
Force.com
PCs/Laptops
Tablets
Phones
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

35. IT Today: The New Default Platform IBM
TechReady 17
4/12/2018
IT Today: The New Default Platform IBM
Collaboration
CRM
. . .
Productivity
. . .
Relational
Identity
Watson ML
Virtual
Servers
Bluemix
Object
Storage
Cloudant
Custom
Applications
SaaS Applications
SoftLayer
PCs/Laptops
Tablets
Phones
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

36. IT Today: The New Default VMware
TechReady 17
4/12/2018
IT Today: The New Default VMware
Collaboration
CRM
. . .
Productivity
. . .
PaaS
Blobs
Relational
NoSQL
Identity ML
IaaS
Custom
Applications
SaaS Applications
VMware Cloud on AWS
PCs/Laptops
Tablets
Phones
Clients
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

37. Conclusions We’re seeing a huge change in enterprise platforms
TechReady 17
4/12/2018
Conclusions
We’re seeing a huge change in enterprise platforms
Everything’s changing at the same time
We are all choosing our partners for this new world
Choosing the right cloud platform partner is important
It’s a marriage
Take this decision seriously
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

38. Please evaluate this session
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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.