1. Marketing & Merchandising Target Market
Our Story
Professional and Luxury Apparel Line for Men and Women who are constantly on-the-go
Features a Pant and Suit Collection
Performance Aspect
Our On-the-Go suit is for our ultimate consumer who needs a garment that is comfortable for all modes of transportation, convenience with a phone charging pocket, and moisture wicking fabric. All along with the couture athleisure fast fashion trend.
Our Mission: As a company, we aim to create quality, versatile clothing for young professionals. We are a no-fuss, no complications brand with an eye for the next big thing in style.
Marketing & Merchandising
Target Market
Sharp Dressers & the “It Guy”
We will offer an interactive experience, featuring a try-on ability, showcasing fabric swatches, while utilizing a modern display.
To effectively reach our target market we will host several event marketing strategies such as a bar night to create brand awareness. Also to participate in professional conferences and tradeshow booths for networking purposes
Fashion Followers & Fashion Sophisticates
Distribution Channels
We are partnering with two well known shoe companies, Adidas & TOMS. We feel that these two companies will compliment LuxLeisures brand. Another distribution channel that we would use is e-commerce to be able to reach our mass target audience.
Collection & Branding Strategy
Supply Chain
Product Testing
Test Method 195: Liquid Moisture Management Properties of Textile Fabrics
Test Method 15: Colorfastness to Perspiration
Test Method 128: Wrinkle Recovery of Fabric
D : Standard Test Methods for Visually Inspecting Fabric
We will be manufacturing our fabric in North Carolina & will have a contractor/distribution center in Philadelphia. The distribution center will be located in the Navy Yard, which is considered to be the main industrial hub of Philadelphia. Due to LuxLeisure being a fast fashion brand, we will have a 4-6 week lead time.