1. Altmetrics ecosystem @ #helsinkiuni
Jukka Englund
orcid.org/

2. Altmetrics. The start.

3. What are altmetrics?
Altmetrics are data that can explain both the volume and nature of attention that research receives online.
Altmetrics are complementary to citation-based metrics (citation counts, Journal Impact Factor etc.).
Altmetrics can measure how many people have shared or engaged with a scholarly output.
Examples of this include mentions on Twitter or in the mainstream media; page views and downloads; GitHub repository watchers.
Some types of altmetrics data can signal that research is changing a field of study, the public’s health, or having any other number of tangible effects upon larger society.
Examples of this include references in public policy documents; or commentary from experts and practitioners.

4. What are altmetrics? Advantages!
Altmetrics are (near) instant: By virtue of being sourced from the Web and not from journals and books, it’s possible to monitor and collate mentions of work online as soon as it’s published. Many types of altmetrics are updated on a daily basis.
Altmetrics can uncover more diverse attention than citation-based metrics: Altmetrics can complement citations in that they help you to understand the many ‘flavours’ of attention and impact research can have.
Altmetrics apply to more than journal articles and books: Researchers are sharing their data, software, presentations, and other scholarly outputs online more than ever before. That means we can track their use on the Web as easily as we can for articles and books.

5. What are altmetrics? Limitations!
Altmetrics don’t tell the whole story: As described above, altmetrics are a complement to, not a replacement for, things like informed peer review and citation-based metrics. Think of altmetrics as just one tool of many you’ve got in your toolbox for understanding the many types of attention that research receives.
Like with any metric, there’s a potential for gaming: Anyone with enough time on their hands can artificially inflate the altmetrics for their research. That’s why altmetrics providers like Altmetric, PLOS and SSRN have measures in place to identify and correct for gaming. Don’t forget to look at the underlying qualitative data to see who has been talking about the research, and what they’ve been saying.
Altmetrics are relatively new, more research into their use is needed: Though we’re learning a lot about how often research is shared online, we don’t yet know a lot about why it happens–more research is needed. Until we know more, use and interpret altmetrics carefully.

6. Types of altmetrics Attention data for journal articles
Tweets mentioning an article (general attention)
Discussion in the mainstream media (public attention)
Discussion on expert peer review websites like PubPeer (scholarly attention)
Impact indicators for books
Citations of a book in public policy documents (influence on policy or law)
Recommendations of a book in Faculty of 1000 Prime (influence upon a discipline or clinical practice)
Inclusion of a book in university reading lists or syllabi (influence upon education)
Dissemination metrics for research data
Views and downloads from Figshare, Zenodo, Dryad, ICPSR, or other subject or institutional repositories
“Upper bound” of Twitter users who have potentially seen a dataset shared on Twitter

7. Who uses altmetrics? Researchers Librarians
To quickly learn what others think of their research;
To demonstrate the success of their past outreach efforts when applying for grants;
To document the influence of their research when going up for tenure and promotion;
Librarians
To evaluate materials during the collection development process;
To showcase the value of their Open Access university repositories;
To make a case for the value of their own research activities, particularly ones that are not documented in journal articles.

8. Who uses altmetrics? Funders Publishers
To understand the reach of the research they fund;
To promote press coverage received by funded research;
To evaluate grant proposals;
Publishers
To help authors understand the reach of their publications;
To build recommender features, helping readers decide what to view;
To help journal editors understand “the big picture” regarding attention paid to their research;

9. How to use altmetrics? General best practices
Experts have recommended using altmetrics in a manner that’s accurate, auditable, and meaningful.
Accurate data is up-to-date, well-described and has been filtered to remove attempts at deceitful gaming.
Auditable data implies completely open and transparent calculation formulas for aggregation, navigable links to original sources and access by anyone without a subscription.
Meaningful data needs context and reference…How many tweets is a lot? What percentage of papers are cited in Wikipedia? Representing raw counts as statistically rigorous percentiles, ideally localized to domain, type of product, or year of publication, makes it easy to interpret the data responsibly.

10. Where can I find altmetrics?
HULib altmetrics ecosystem
PlumX
Kudos [
Altmetric
Coming soon! [

13. Context Too much information! So many ways to communicate!
How can researchers
and their institutions and publishers understand which communications efforts will most help their work to STAND OUT?
So many metrics to seek out and analyze!

14. What do researchers do with Kudos?
Explain your work in plain language so more people understand it
Share your work with trackable links so you know what is working
Measure the results so you know how to make best use of your time
Add any publication with a CrossRef DOI – a single system across 5,000+ publishers
Add links to related resources that demonstrate the wider impact of your research
Whether you use , social media, academic networks or blogs, learn where your readers come from
Map your efforts against views, downloads, citations and altmetrics so you can understand your impact in different ways
Used by 85,000+ researchers around the world
Centralize your efforts so your publisher and institution can amplify them and help you reach a broader audience
Mobilize your research to maximize its impact
Central platform for managing reach and impact of research
FREE
Help people within your field filter the literature; help those outside the field, or speakers of other languages, find and understand your work

15. How does it help institutions?
Guiding researchers with simple steps for increasing reach and impact of their work
Motivating researchers to undertake more promotion within their networks
Centralizing and surfacing their efforts so you can learn from and build on them
Interpreting and enriching
research to help you create strong media pitches
Amplifying
researchers’ efforts, quickly and easily
Generating insight into which researchers are active, which communities are receptive, which content is hot
Optimizing
how you use your limited press & comms resource
Increasing
traffic to your researchers’ publications – and your collections
Legitimizing
sharing without contravention of copyright
Showcasing
your research and building the institution’s profile
Strengthening
your support for researchers
Mobilizing your research to maximize its impact

16. Explain Dr. Kristiina Janhonen Dept. of Teacher Education
University of Helsinki

17. Explain Dr. Kristiina Janhonen Dept. of Teacher Education
University of Helsinki
Quicker for specialists to scan and filter
Easier for non-specialists and speakers of other languages to understand
Better for engagement with media and the public
Increases discoverability – page will be found by a wider range of search terms

20. PlumX Metrics

27. What sources does Altmetric track?
Social media
and blogs
Twitter, Facebook, Google+, Sina Weibo
Public posts only
Manually curated list
News outlets
Over 1,300 sites
Manually curated list
Text mining
Global coverage
Post-publication peer review
Publons
PubPeer
Reference
managers
Mendeley, CiteULike
Reader counts
Don’t count towards the Altmetric score
Other sources
Wikipedia
YouTube
Reddit
F1000
Pinterest
Q&A
This is a summary of the sources tracked by Altmetric. We track a range of sources including news, social media, blogs, post-publication peer review sites, Wikipedia and policy documents. For more information, see our page:
Policy documents
NICE Evidence
Intergovernmental Panel on Climate Change
Many more…

28. What is the Altmetric donut?
The Altmetric donut visualizes which are sources discussing an item. In the Altmetric Explorer, hover the cursor over the donut visualization to see the appropriate legend for an item. Each source is colour coded:
The Altmetric donut is a visual representation of the attention an output has received. The colours themselves reflect where the posts mentioning the output came from. For example, red means that the article has been mentioned by mainstream news outlets, blue means it has been tweeted about. In Altmetric for Institutions, you can hover the mouse cursor over a visualization to see the appropriate legend and a summary of the mentions for an output.

29. What is Altmetric Explorer for Institutions?
View altmetrics for your institution’s publications
Browse by author and department, set up alerts, export and data
Search the entire Altmetric database and run comparative analysis
Upload and see data for sets of unique identifiers, save and manage the data in custom groups

32. How are institutions using Altmetric?
Researchers
Track attention to your research immediately
Uncover (unknown) conversations about your research
Use in grant applications & funder reporting
Support researchers in all of the above
Enhance department liaison activities
Encourage staff to deposit in your research information system
Librarians
Research Administrators
Integrate data into your existing performance reports
Identify key impacts across institution (i.e. policy docs)
Benchmarking (thoughtfully!)
Further examples of how other institutions are using Altmetric for Institutions.
Marketing Comms.
Identify research to promote
Evaluate success of promotion activities
Identify key researchers

33. 10 clever tips for promoting your research online
Put together a strategy
Write a summary
Make your data available
Get social!
Start a blog
Link out from your signature and profiles
Use your Library and Research Office
ORCID ID
Make your research open
Unique Identifiers