1. “COLLECTIVE RESPONSIBILTY”
Presented by:
Monica Soto, Maria Brown Spence,
Edvaldo Pedro and Heshan Perera

2. The Challenge Short staff -Being able constantly update
-Difficult to execute tasks
Social Media
-Being able constantly update
-Improve media outreach
Events
-Better out reach to community/schools
-More involvement

3. SWOT ANALYSIS Strengths: Established program Roughly $2 million
Different Collaborations
Weaknesses:
Social media not properly utilized
Web pages are not up to date
Shortage of staff
Same approach
Still trying to gain recognition
Opportunities:
More involvement
Awareness
Threats:
Increase work load for schools
Constant Alterations

4. Target Audience Residents of DISD community
Local schools throughout DISD
Teenagers who engage in underage drinking

5. Research Plan Research Plan Overview Interview Community research
Awareness of the Alliance on Underage Drinking
Research of current finding
Media outlet research
Findings of similar campaigns.

6. Objectives Primary Increase staff members Create an internship program
Increase number of volunteers
Secondary
Set up community events
Meet with high school students
inform students of alcohol and drug consumption
Increase the number of targeted high schools

7. Tactics
Pledge Drive
Underage Drinking Awareness Event
Internship

8. Internship Program POSITIONS • Event Coordinator • Media Planner / PR
• Financial Assistant
REQUIREMENTS:
• 12 hours college credits
• 2.0 G.P.A. or higher
• Criminal free background
BENEFITS:
• Possible job offer after graduation
• Internship will count towards college credit

9. Evaluation Primary -Evaluation of staff members
-Evaluation of the internship program
-Increase number of volunteers
-Social Media

10. Future Recommendation
Create a clear, more concise mission statement
Keep a communication log
Maintain relationships with the community and local media
Utilize the campaign timeline and calendar
Recommendations for Alliance on Underage Drinking Website
Reformulate site layout
Emotional appeal
Links and icons are functioning properly
Background of board members
ALOUD address