1. 2018 is here:
We can help you get an even larger piece of the Billions of Dollars that will be spent on Political Advertising

2. Experts Predict Record Breaking Expenditures in 2018
One Bubble is Not Popping: Political Ad Spending
The 2018 Mid-Term Elections Could be Even BIGGER Than the 2016 Presidential Election Cycle
Candidates Already Raise Millions for 2018 Race for Governor
2018 Becomes the New 2020
Local Broadcast Advertising will be Critical in 2018 Elections
Campaign Spending Broke Records in 2016 – Expect More of Same in 2018

3. 4 Key Elements to Success
Understand the Political Ad Market
Communicate Broadcasts’ Unique Selling Propositions
Reach Political Consultants, Candidates and Media Buyers
Buy RDR’s Package

4. Understand the Political Ad Market
1ST Key to Success:
Understand the Political Ad Market

5. Where is the money?

6. Over 30,000 Election Campaigns
in 2018 including…
435 U.S. House Seats
33 U.S. Senate Seats
36 State Governors
30 Lieutenant Governors
30 Attorneys General
87 of 99 State Legislative Chambers – over 6,000 seats
Plus Thousands of City and Local elections

7. Total Market Ad Spending by Segments
Telemarketing
6.4%
Broadcast TV
50.1%
Radio
7.8%
Other Print
1.5%
Out of Home
3.4%
Newspapers
7.5%
Cable
10.1%
Digital/Online
9.9%
Direct Mail
3.3%
*2016 Actual. Borrell Associates 2017

8. Communicate Broadcasts’ Unique Selling Propositions
2nd Key to Success:
Communicate Broadcasts’ Unique Selling Propositions

9. Average time spent per Adult 18+ per day
Americans Spend More Time Each Day Watching Live TV or Listening to AM/FM Radio Than on Internet or Smartphones
Average time spent per Adult 18+ per day
Live TV
AM/FM
Radio
Smart
phone
Internet on a PC
4hr:31m
1hr:52m
1hr:39m
:58sec
RECODE Vox Media 6/27/16

10. Voters Find Broadcast Reliable and Accurate for Political Information
Total
Reliable
Local TV stations 55%
Local radio stations 43%
Local websites 39%
Social media websites 14%
Source: Moore Information; American Voter Media Use Study.

11. Voters Find Broadcast Websites Reliable and Accurate, Too
Total
Reliable
Local TV station’s website 50%
Local radio station’s website 36%
Other types of websites 23%
Candidate’s websites 22%
Social media websites 14%
Source: Moore Information. TV website; American Voter Media Use Study.

12. For Local Political and Community News, Voters Also Find Broadcast Reliable
Total
Reliable
Local TV 55%
Local Radio 43%
Local Websites 39%
Source: Moore Information. American Voter Media Use Study.

13. Give Political Consultants and Candidates What They Want
3rd Key to Success:
Give Political Consultants and Candidates What They Want

14. It’s all About Simplicity,
Speed and Service
Develop easy-to-understand packages that include your entire portfolio of products

15. What They Want: Hard data on the voter audience you deliver.
A sales team that understands the political category and what makes TV an excellent buy … important election dates, disclaimer requirements, who’s entitled to Lowest Unit Rate, etc.
Simple packages of your product portfolio for ease of buying.
Specific examples of what is in each package level.
To move quickly.

16. Buy the Package and Reach the Political Buyers
4th Key to Success:
Buy the Package and Reach the Political Buyers

17. Multi-State Discounts Available
Our Custom Package Helps You Capture Even More Political Advertising Dollars
Only $960 per state
Multi-State Discounts Available

18. Revenue Development Resources, Inc.
For More Information:
Bob Lawrence, CRSM
Director of Sales
Revenue Development Resources, Inc. 0: M: