1. What makes ICONICS Software Unique? Mark Hepburn, VP – Worldwide Sales
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
What makes ICONICS
Software Unique?
Mark Hepburn, VP – Worldwide Sales
Jotham Kildea, Business Development Manager
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

2. Agenda Top Reasons to Choose ICONICS Competitive Differentiators Q & A
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Agenda
Top Reasons to Choose ICONICS
Competitive Differentiators
Q & A
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

3. Top Reasons to Choose ICONICS
Scalable, Secure, and Robust
Open Platforms and Protocols
Superior Visualization
Unified Platform
Flexible Licensing

4. 1: Scalable, Secure, and Robust
Enterprise Ready
Scale from a single terminal to global enterprise
Adapt and evolve to grow with the customer
Redundancy support throughout
Microsoft Relationship
Support for Newest Operating Systems
Leverages Latest and Greatest Technologies
Cooperates well with IT Layer

5. Large Scale Applications
Supporting Distributed Architecture
Multiple Levels of Redundancy
Choice of Workstations and Mobile Clients
Historical Data Retrieval
Remote Alarm Notification

6. Security Integrated into the core Peace-of-mind for IT departments
Flexible to meet customer needs
Key talking points: The security server is integrated into the Platform Services layer, and allows you full control of the user access to every aspect of the solution. This can be comprised of multiple access levels, specific user permissions, and constraints. It can also interface with the active directory to streamline the user access process.
Notes for presenter:

7. Redundancy Large Scale Mission Critical Applications
Multi-tier Redundancy Options
Hyper Historian
Scalable Solution
Load Balancing
Modularity

8. Microsoft Awards 2014 Winner CityNext Partner of the Year
2012 Winner Sustainability Partner of the Year
2010 US Windows 7 ISV Partner of the Year
2008 Microsoft Gold Certified Partner of the Year
2007 Microsoft ISV Trailblazer of the Year Award
2006 Sales & Marketing Partner of the Year Finalist
2005 Technology Innovation Partner of the Year Finalist
Add Box style and side bars

9. Technology Technologies Universal Connectivity 64-bit Computing
Multi Processing, Multi Threading
Hardware Acceleration, Large RAM Capabilities
Microsoft Operating Systems
Shaped with Microsoft’s Best
.NET Framework
Silverlight and SharePoint
SQL
Office
Universal Connectivity
OPC UA, Classic, .NET
SNMP, BACnet
Databases
SQL Server
Oracle
x64 ODBC
x64 OLE DB
Key talking points: MC Works64 is natively built in 64-bit (not just “64-bit compatible). This means that it can take advantage of all of the 64-bit optimizations available from the Operating System.
The products also work closely with a number of Microsoft development components to deliver best-in-class capabilities with a strong support structure for features.
Whenever possible, iQ PlantSuite solutions rely on open standards for communication. This allows them to reach a broad range of devices and have consistent interfaces throughout all solutions.
Notes for presenter:

10. Scalability and Robustness
Low - Level
Mid - Level
High - Level
<3K data points
No Redundancy
1-2 clients
No Historian
May be graphics or alarming only
None or limited reporting
Single client format
3K – 20K data points
May have Redundancy
clients
Some data logging
Full SCADA suite
Some reporting
1-2 client formats
>20K data points
Redundancy
10+ clients
Data Historian
Full SCADA suite
Reporting
Several Client Options
Load Balancing
LT, AWX, GWX
GENESIS64
GENESIS64 + HH
Increasing Features & Scalability

11. 2: Open Platforms and Protocols
OPC UA Certified
Connect to Thousands of Controller Types
BACnet AWS Certified
Open Standard for Buildings
Alarms, Trends, Schedules
SNMP Integration
Network Device Monitoring
Alarm/Event Trap support
Connect to Any Database
SQL, Oracle, OLEDB, ODBC
Web Services

12. OPC UA Benefits to Customers Single Unified architecture for all data
Data Security
Faster Communication

13. 3: Superior Visualization
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
3: Superior Visualization
Visualization
3D and 2D Graphics
Full Vector Graphics
Animate Anything
Command and Control
Picture in a Picture
Publish to any Device
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

14. GraphWorX64 Developer Friendly and Powerful Graphics
No need for scripting!
2D and 3D Graphics and Preconfigured Symbols
Vector Graphics for High Scalability
Intuitive, Familiar Interface
Based on Microsoft Office Style Ribbon
Contextual Ribbons
Modular Tool Windows
Key talking points:
GraphWorX64 is the main graphical configuration tool
It is based on a core concept of two things:
Objects, which are how you build graphics (rectangles, circles, text, images, etc.)
Dynamics, how you modify those graphics to indicate change (color changing, clickable buttons, moving objects, etc.)
The configuration environment is designed with many experience conveniences such as ribbon-based tools and modular environments
Competitive SCADA systems will focus heavily on a reliance upon scripting. With GraphWorX64, almost all applications can be achieved using standard features (not scripts)
Notes for presenter:

15. MobileHMI Overview MobileHMI Integrated Security “Any Glass” runs on:
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
MobileHMI Overview
MobileHMI
Solution that provides HMI/SCADA accessibility anywhere.
Integrated Security
Utilizes latest in Microsoft- standard protocols to secure every single communication.
“Any Glass” runs on:
Microsoft Windows RT
Microsoft Phone
Apple iOS
Google Android
To replace images: Right-click on image -> ‘Format Picture’ -> ‘Fill’ -> ‘Insert File from: File…’ -> Select your image from your PC. You may need to have “Tile picture as texture” selected. This will allow you to adjust the position and size of your image.
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

16. Consistent Experience
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Consistent Experience
Client Options
Desktop
WebHMI
Web Dashboard
PortalWorX-SL
Phone / Tablet
MobileHMI
Key talking points:
As stated earlier, the goal is to have a consistent publishing experience
This allows users to combine solutions (for example, reusing desktop displays for a mobile solution)
With the common config. environment (GraphWorX64) it is a simple one-click option to deploy to any of these formats
Notes for presenter:
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

17. Consistent Experience
Smart Tiles
New Paradigm
Leverages Live Tiles
Smart Tiles everywhere
Personalized
Same user interface on….
Phones, Tablets, browsers and Desktops

18. Desktop & Internet Explorer (WPF)
PortalWorX SL SP
Windows Phone 8
Windows 8 Surface
WinRT & Silverlight
(codebase)
WebHMI Silverlight
HTML5 Browsers
iPad iPhone
Android Smart
phone
Android Tablet
Amazon Fire
Native Apps 2D/3D
Game Engine Based Apps
HTML5
Desktop & Internet Explorer (WPF)
Platform Services
External Data Sources
OPC & OPC UA
SNMP
BACnet
Databases
Others

19. Modular  Interoperable  Secure  Reliable  Scalable
10/04/2018
4: Unified Platform
HMI / SCADA
Historian
Analytics
Mobility
Human Machine Interface
Supervisory Control & Data Acquisition
WebHMI™ Portal Dashboards
Advanced Graphics in 2D and 3D
Alarm Management
Trend Charting
GEO SCADA Mapping
Asset Management
Enterprise Historian
High-Capacity Samples/Sec
Mission Critical Redundancy
Virtualization
SQL Query Interface
Advanced Archival
Distributable Architecture
Real-Time Statistical Calculation
Analytics and
Manufacturing Intelligence
Energy Management
Asset Fault Detection and Diagnostics
Manufacturing Productivity (OEE)
Alarm Analysis
Reporting
Enterprise Data Integration
Remote Visualization and Control
Role-Based Security
Any Place
Any Time
Any Device
Modular  Interoperable  Secure  Reliable  Scalable
Unified
ICONICS is a long-time gold certified partner, 2012 Microsoft Sustainability Partner of the Year, and former worldwide Microsoft ISV Partner of the Year. They provide a compelling sustainability solution called Energy AnalytiX that drives deployment of SQL Server 2012 Enterprise, SharePoint 2010, Windows Server 2012 as well as Windows 8 and Windows Phone.
ICONICS Energy AnalytiX helps customers reduce energy costs, cut consumption, curtail carbon emissions and significantly streamline facilities maintenance via novel Fault Detection and Diagnostics technologies. Typical energy savings of 6-10% have been realized with many customers.
Energy AnalytiX is core to the Microsoft Energy-Smart Buildings Program currently being deployed at the Redmond Campus in Washington.
Save 6-10% on Energy Costs: In today’s competitive global economy, everyone is looking for ways to reduce consumption and lower energy costs. Industry experts estimate that businesses spend about $100 billion on energy for their offices every year, and that’s just in the United States. Organizations, as a result, are emphasizing the importance of carefully managing their energy use and providing better visibility into their energy consumption. Numerous enterprise clients have proven that by just applying this “Building-IT” solution, a 10% reduction in energy costs can be achieved.
Reduce Carbon Footprint: monitor corporate initiatives for energy reduction and carbon emissions goals. Analyze and publish carbon footprint per person/per site, raising awareness of energy conservation among building occupants.
Over 250,000 Installations: ICONICS was founded in 1986 and has products installed in 70% of the Fortune 500 companies around the world.
Optimize Through Collaboration: Information can be delivered to the desktop, to any browser, be built into Microsoft SharePoint collaboration portals, or accessed from mobile devices (including Windows Phone).
Energy & Facility Analytics: helps improve energy usage patterns, monitor energy reliability, and even forecast energy consumption.
Fault Detection and Diagnostics: ICONICS Fault Detection and Diagnostics (FDD) incorporates algorithms that weigh the probability of faults and advises management, operators and maintenance personnel of actions to prevent equipment failures or excessive use of energy.
Visualization Dashboards: Role‐based dashboards leverage SharePoint to provide a consistent, unified, single version of the truth and enable collaboration by building engineering staff on energy faults.
Alarm Management: ICONICS alarm management solutions enable personnel to visualize, analyze, and manage alarm information, as well as prioritize alarms by importance.

20. Flexible Architecture
Single Unified Platform Services
Provides seamless integration between components
No headaches trying to get different products to work together
Modular Architecture
Allows customers ability to
use only what they need
3 Levels Platform Services + Data: Connect via open protocols, manipulate and aggregate through the UDM, add Localization or Aliasing to save on development time!
App Servers: Turn data into meaningful information with the Alarm Server, Reports and Organize your Set Points with Scheduling Clients: Control and View your information from anywhere! Dashboards, Web Browsers, Desktop or Phone

21. AssetWorX Massive Scalable Systems ISA95 Hierarchy
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
AssetWorX
Massive Scalable Systems
ISA95 Hierarchy
Normalize, Cache & Poll
Organize
Distributable
Templates
AssetWorX has been developed to support massive systems using an object oriented model based on the ISA95 standard. It provides the means to store, cache and checkpoint the tags that are used in the equipment properties, and it functions as the organizational base for many ICONICS products.
Global Colors
AssetWorX
Smart Tiles
GEO SCADA
Cloud
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

22. Commands to Replace Scripts
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Commands to Replace Scripts
Display Navigation Commands
Alarm Commands
Grid Viewer Commands
Trend Viewer Commands
Acknowledge
Call Method
Create Pen
Custom Command
Delete Pen
Expand/Collapse
Export Image
Export Statistic
Go To Location
Group
Load Alarm Configuration
Load DataGrid Configuration
Load Energy Data
Load Executed Reports
Load Facility Data
Load Graphics Data
Load Report
Load Schedule Control Config
Load Trend Configuration
Login Dialog
Navigate
Open URL
Print
Run Report
Run Transaction
Save Configuration
Schedule Clear Override
Schedule Override
Select Asset
Select Element
Set Freeze Mode
Set Global Aliases
Set Language
Set Period
Set Time Range
Sort
Write Value
Zoom
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

23. FDDWorX Fault Detection & Diagnostics Logic for Predicting Faults
Knowledge Capture & Ranked Causes
GraphWorX & PortalWorX-SL Viewers

24. Deployment Tools Project Reporting Bulk Publishing Mass Configuration
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Deployment Tools
Project Reporting
Bulk Publishing
Mass Configuration
Pack and Go
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

25. 5: Flexible Licensing Point Counting Client Licensing Modular Add-Ons
On Demand – Active In Use, Catch & Release
Configured – Used tags permanently in use
External Tags Only – Counted Once
Distributed Data Sources
Client Licensing
Modular Add-Ons
AnalytiX – Standalone or add-on
BizViz – Standalone or add-on
MobileHMI – Standalone or add-on
Hardware Key, Software Key, Cloud Key

26. Competitive Differentiators

27. Visualization – Competition
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Visualization – Competition
Brand/Company
Industry Focus
Differentiators
Wonderware
InTouch
Food & Beverage, Manufacturing
Oil & Gas, Pharmaceutical
Power & Utilities, Water & Wastewater
The strength of our .NET tool set
Better Graphics and Symbol Capabilities
Very Little Scripting with ICONICS
+ Hyper Historian Addition
Inductive Automation
Ignition
Food & Beverage
Manufacturing
Oil & Gas
Packaging
Water & Wastewater
Silverlight and HMTL5, not Java/HTML5
ICONICS Scalability is Key
Load Balancing
Large Systems
Indusoft
Web Studio
Building Automation
Semiconductor
Silverlight and HTML5, not ActiveX
Microsoft Advantage
GridWorX Integration of ERP, CMMS, EAM
Native Connectivity – OPC, BACnet, SNMP
Copadata
Zenon
Automotive
Energy & Infrastructure
Pharmaceutical
Just getting to 64-bit in Spring 2013
Mobile Clients Read-Only, Limited GE
Proficy iFIX
Better Scalability with ICONICS
MC Works64 has Native Integration with Mitsubishi Electric Products
Key talking points:
Notes for presenter:
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

28. Hyper Historian – Competition
Brand/Company
Industry Focus
Our Differentiators against them
PI Historian / OSIsoft
Oil & Gas, Chemical, Power & Utilities, Pharma, Mining, Infrastructure
Very expensive -
Hyper Historian is offered at 1/3 the price. We have much stronger graphs and visualization.
InSQL / Wonderware (Invensys)
Widespread
Not scalable / high-performing
Proficy Historian / GE
Data not all in the same place
InfoPlus.21 / AspenTech
Construction, Refining, Chemical
Data retrieval is slow, config. is user-hostile
DeltaV Continuous Historian / Emerson
Process industries
Doesn’t scale, need to upgrade to OSI PI
Uniformance PHD / Honeywell
Refining, Petro-Chem, Chemical
Expensive

29. Energy AnalytiX - Competition
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Energy AnalytiX - Competition
Group / Type
Examples
Our Differentiators Against Them
Energy Service Suppliers
Siemens, Schneider Electric, GE
Not tied to specific hardware; More cost effective at tying multiple systems together
BAS Vendors
Siemens, Johnson Controls, UTC-ALC
Open integration layer; Not tied to specific hardware; More cost effective at tying multiple systems together
Energy Management Software
eSight, Lucid Design, Energy Cap, EFT Energy, Verisae
We can integrate other data besides just meter data for better insight; We offer a complete package
Emerging Commissioning Software
Ezenics (Sensus MI), Cimetrics, SkyFoundry, KGS Buildings
Much broader integration layer than most, plus we offer a complete package
Traditional Manufacturing
Rockwell, OSI, GE, Siemens, Schneider
BACnet certified; Superior visualization
Local Niche Players
(many)
We offer a complete package; Future proof your investment
Key talking points:
Notes for presenter:
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

30. Facility AnalytiX – Competition
ICONICS Worldwide Customer Summit, September 23-26, 2013, Newport, RI, USA
4/10/2018 8:29 PM
Facility AnalytiX – Competition
ICONICS Features
SkyFoundry
Cimetrics
KGS Buildings
Ezenics (Sensus)
We are BACnet, OPC, SNMP, Modbus Certified
No Certifications. Limited BACnet and Obix
BACnet, nothing else
Obix
Full BAS, Graphics, Data Historian, EA and FA capability
FDD and limited Energy Recoding only
FA and EA analysis and reporting only
FA and EA Only
FA only
Built on Microsoft Technology. W8, SQL Server, .NET, Silverlight
JAVA based
Full 3d and 2d graphics on any device
HTML5 objects. Must program your own UI
None
Dashboard Charts and Report Only
Alets
Fault Definition - Supports mathematical expressions, and logic equations, as well as scripting. Powerful aliasing reduces engr.
Scripting Language
Only customized as part of their service offering
Many predefined faults. Limited user configurability
We deliver as an on premise solution, software only
SAAS or On Premise SW
Complete building analysis service-Infometrics
Azure Only
Key talking points:
Notes for presenter:
© 2013 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. AnalytiX and its respective modules are registered trademarks of ICONICS, Inc. GENESIS64, GENESIS32, Hyper Historian, BizViz, PortalWorX, MobileHMI and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS, Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

31. Productivity Analytics – Competition
Company
Industry Focus
Our Differentiators against them
CDC Software/
Activplant
Automotive
Inflexible data model vs. ours
GE Proficy
Manufacturing
75% services, 25% product! Large consulting on most project
Parsec
Pharma / CPG / Auto / Food
Lacks audit trails, system of record
Rockwell Automation FactoryTalk Metrics
Pharma / Chem / CPG / Oil & Gas
Just a portal with data connectors.
Very hard to configure a complete system
Wonderware MES 4.0 / Performance software
Limited operator interface
Citect Ampla
Food / Bev / Water / Mining / Metals
Modules add up fast. Expensive!
Inductive Automation
N/A
Java-based platform and visualization
Acumence
High-speed repetitive discrete mfg
Lacks configuration options

32. Solutions address Sustainability Objectives
Energy Savings
5-10% annual carbon reduction /energy savings
75-80% of energy savings generated through Fault Detection & Diagnostics
Measure Efficiencies in real time
Automated Reports
Carbon/Energy Savings
Energy Savings
2-5 % Maintenance Savings
Drive Accountability
Maintenance performance to KPIs
Shift from Reactive to Predictive Maintenance
Prioritized Fault Savings
Maintenance Savings
Energy Savings
Visualize Savings at all Levels
Automate Evaluation, Measurement & Verification
Performance against Targets
Quantify Energy Efficiency & Carbon Reduction
Accelerate Cost-Savings
ROI Dashboard
Performance Validation
Can’t Manage what you can’t Measure

33. Thank You!