1. CARBON PRICING SUMMIT Peter Love
Adjunct Professor, Sustainable Energy Initiative
York University
AESP June 8, 2017

2. HIGHLIGHTS OF OPENING COMMENTS
Find positive way to speak about carbon
George Marshall “Don’t even Think About It”
Dan Kahan, Cultural Cognition Project, Yale
Existing buildings – 75% of stock by 2030
Important Co-benefits of GHG
reduced air pollution esp in China/India
Collaboration – Great to hear IESO/Enbridge joint projects

3. CLIMATE CHANGE SCIENCE 101
According to Jim Handman, former producer of CBC Quirks & Quarks:
It’s warming
It’s us
We’re sure
It’s bad
We can fix it

4. OUTLINE
3 numbers
2 graphs
5 questions

5. CLIMATE CHANGE IN CANADA
81% of Canada’s man-made GHG from production and use of energy

6. 2/3 ENERGY WASTED!

7. BENEFITS OF CONSERVATION IN CANADA

8. CARBON PRICING Supported by environmentalists, NRTEE and even CCCE
BC leading North America with carbon tax
Energy taxes big part of Denmark’s success
Could be either carbon tax (price known but quantity not) or cap and trade (quantity known but price unknown)

9. Two Main Approaches Cap & Trade Fix quantity Market determines price
Carbon Tax Fix price Market determines quantity

10. QUESTION 1 – WHAT TO DO WITH THE $$BC
revenue neutral
personal/business taxes reduced by amount collected
Ont
used to fund new programs
$8 bil over next 4 years

11. QUESTION 2 – ROLE OF INCENTIVES IN MARKET TRANSFORMATION
Right level – Goldilocks
25 – ?
What happens when removed
Was market transformed
How to design programs to transform markets
Nrcan’s 5 A’s

12. QUESTION 3 – RELATIONSHIP BETWEEN VOLUNTARY PROGRAMS AND MANDATORY CODES
Can be complementary
Condensing gas furnaces
EnerGuide 80 homes
Appliances
Challenge is that they are often responsibility of different Ministries (Energy, Housing, Environment)

13. QUESTION 4 – HOW DO WE CHANGE TO A CULTURE OF CONSERVATION

14. SUMMAREY OF LESSONS LEARNED FROM PAST BEHAVIOUR CHANGE INITIATIVES
Charismatic Leadership – from organizations, individuals and politicians
Irrefutable evidence
Clear, simple, compelling, consistent messaging and supportive media
Leave compromising to government (this is their role)
Focus on the issue
“Pick the target, freeze it, personalize it, and polarize it” Saul Alinski Rules For Radicals # 13 (of 13)
Don’t be afraid to start small
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has” Margret Mead

15. QUESTION 5
How to overcome barriers to having electric and natural gas distribution utilities work together

16. DISCUSSION
Peter Love Adjunct Professor Sustainable Energy Initiative York University