1. Creating a 1920s Magazine

2. First things First Magazine is due March 11
Create a schedule that will help to stay on track as you complete the assignment
Make sure each person in the group understands what they have to do.
Keep a copy of the check lisy available while you work.

3. Sample schedule
Day one 1. Choose magazine and analyze style and readership 2. Decide who in the group is doing which supplementary items – fill in list. 3. Research the 1920s Day two 1. Decide what your feature article’s topic will be – fill in worksheet. 2. Research feature article. 3. Write article and download pictures.

4. Schedule cont’d
Day Three 1. Research your supplementary items 2. Create supplementary items. Homework 1. Create cover page 2. Create table of contents page Day project due 1. Organize pages ( make sure they match table of contents.) 2. check bibliographic format 3. Add rubric

5. Magazine requirements
You will choose a magazine format which you will imitate. After analyzing the current magazine's format and describing the relevant style and content of the magazine's creators + the typical reader, you will create a magazine that mimics that format. The magazines you can choose from are (most of these magazines did not exist in the 1920's, but we are more concerned with their format):

6. Magazine requirements con’t
Time Life
Newsweek Entertainment Weekly
Sports Illustrated People
Vogue Forbes
McCall's Fortune
Vanity Fair Rolling Stone
Harper's Vibe
Ladies Home Journal 16. Outdoors

7. Create a magazine
You will create a magazine with the following components according to the format of one above:
Cover Page (Lead story, picture, title of magazine, editors/contributors, & date)
Table of Contents (this has to be created last)
Four feature or news articles. Articles must be written as if they could be in your model magazine during the 1920's (e.g. in a 1920's issue of Time). Each group member is responsible for one. They can be about any significant event, trend or development during the 1920's.
Articles should be typed in column format, like a newspaper or magazine.

8. Tasks Keep margins at 1 inch all the way around
The page on which your article is written should be in magazine format; that is, no large expanses of blank paper. You might wrap the article around a picture or an advertisement.
Your articles must correspond to the date of your magazine and have some perspective of time. For instance, if your magazine is written in 1927, you cannot write about the stock market crash of 1929, and any articles about Babe Ruth must either be about the glorious 1927 season or retrospectives about his still vibrant career.

9. Supplementary Pieces

10. Magazine Analysis
Magazines usually have a target audience. Of course, they would like to sell to as many people as possible, but since no magazine can be all things to all people, they will usually target a group large enough to make a profit, but specific enough to be distinctive. (No one wants another LIFE magazine; that niche is already filled.
Your first task is to choose a magazine that interests you, then try to figure out what their target audience is. You will do this by looking at the type of ads, departments, articles, and, if available, the reader responses in such things as "Letters to the Editor."

11. Magazine Analysis Cont’d
In this analysis or the audience , consider such factors as:
-the education level required to read the articles
-the hobbies or interests of the audience
- the political slant (conservative or liberal)
-the economic class of the reader
You can get hints to these by analyzing:
-the products advertised (Tide or Godiva Chocolates?)
-the depth of the articles (superficial, in-depth)
-the level of vocabulary
-the tone (lighthearted, serious)
- what is emphasized in the coverage of a particular newsworthy event (politics, business, fashion, behavior)

12. Magazine Analysis Cont’d
It is often helpful to compare two magazines in the same field (Vogue vs. Cosmopolitan, Time vs. Newsweek, Rolling Stone vs Vanity Fair) to fine-tune your answers.
Name of Magazine ________________
Describe the general category of magazine (what are the majority of the articles about?
Socioeconomic class of the typical reader _______
Education level of the typical reader __________
Age and gender of reader _____________
Lyfestyle and occupation of reader ____________
Emphasis of articles ( What is concentrated upon in a given news event?)______________________________
Conservative or liberal reader? ___________________

13. Proposed Feature article and slant
Author’s name ( that’s You) ___________________
Topic of your feature article ___________________
The magazine you will be imitating ____________
Briefly explain what spin or angle you plan to take with your topic in order to make it fit the type of magazine you are creating:
EXAMPLE : Topic – Model T Ford
FOR VOGUE MAGAZINE : Since Vogue tries to appeal to the status-conscious woman, I will write about how owning an automobile will increase their power and prestige. I will give some background on the car, have pictures or “classy” car models, and reveal the impact the car has on a woman’s lifestyle.

14. Preliminary Ad Analysis
Ad Magazine Anylysis
Step One:
As preparation for the twenties Magazine you will create, today you will analyze the magazine you have chosen to imitate. Using one of the ads included in your magazine, you will check:
1. Age range of target audience
2. Economic group targeted
3. Lifestyle of the group targeted
4. Anything you can tell about the values or major concerns of the group targeted.

15. Research
Your next task is to research the era to decide what articles and supplementary pieces you will create for your magazine that will adequately reflect the era and your magazine's style.
Go to the Libguide at hp?pid=279029&sid=
for websites and books to research. This link is on my webpage.

16. Research cont’d
After viewing the sources, take notes, etc., Remember you will need a bibliography for each article in PROPER FORMAT which includes at least 2 sources. So Cite your sources.

17. Grading standards General Guidelines – We expect the following:
Content:
1. Accuracy in reporting.
2. Accounts that are rich in detail, factual evidence, and that are interesting to read. The person who reads your magazine should learn much about the era!
3. Each group member will fulfill his/her responsibility
Style:
1. Imagination and creativity, both in writing and presentation
2. Well-written articles including proper grammar and spelling. Use rich details in a logical order.
3. A neat, professional, aesthetically pleasing magazine that is consistent with the model magazine you have chosen. If I were from the target audience would I pick it off the shelf in the 1920's?

18. Point values 100 points total for each person
50 points for your news/ feature article: Graded on quality of research, writing and analysis. Must be appropriate to time period and interesting to read. Article must fit the style of the magazine type chosen (Time, People etc.)
30 points for supplementary pieces: Quality of artwork or writing essential. Appropriate analysis of 1920's should be evident in piece. Must fit the style of the magazine type chosen.
20 points for overall group/magazine grade: How well do the articles fit together? Does the magazine feel like an issue of Vogue or Time? Does the cover and table of contents give a good sense of the magazine, including date and price as well as group names.

19. Checklist Cover Page Table of contents 4 feature articles ( one each)
2 graphics
4 advertisements
2 letter to editors
2 political cartoons

20. Ideas and sources
Major Events, Trends and Ideas from the 1920's: (Concentrate on Women)
-- Consumer and Popular Culture: Americans begin the trend of spending for what you want in addition to what you need. Rise of advertising, mass media (including radio and consolidation of newspapers) and cheaply produced goods create a change in spending – Automobile especially important – becomes backbone of American economy through the 1970's
Founding of Time and Reader's Digest magazines and popularization of others like the Saturday Evening Post.

21. Ideas
Prohibition goes into effect in 1920 – causes widespread crime and a whole culture of speakeasies, bathtub gin, and Gangsters. Al Capone and Bugsy Moran make their mark.
- Women's role in society is rapidly changing: A second large feminist movement – Women took the right to vote in 1919 and styles/practices of women both in leisure and work start changing – Fashion (“Flappers”), Consumption (of cigarettes and alcohol) and Work (in new industries or professions) changed face of relations between the sexes.

22. Ideas
Harlem Renaissance: A new arts movement flourishes in New York. Its influence spreads to and comes from the South, Chicago, Kansas City. Artists like Langston Hughes, Zora Neale Hurston, Marcus Garvey, Claude McKay, Dorothy West, Jean Toomer, Paul Robeson and Cab Calloway were among the stars.
- Jazz – America's Classical Music: American music started to come into its own, with a character that was distinct from European or African influence. Major players included Duke Ellington, Louis Armstrong, Kid Ory, and Bessie Smith.

23. Ideas
Politics – Return to Normalcy: A labor movement was strong through the early 1920's and tied to Socialist elements. Later a “Red Scare” coupled with nativism caused the ousting of Socialist leaders and immigrants. President Harding and his V.P. (who later became President) asked for a return to “normalcy”. Still, they were involved in a scandal (Teapot Dome) that proved to help Coolidge in his election bid.
- Urbanism: More and more people moved to the cities, creating new interactions was the first census in which more Americans lived in urban areas than rural areas.

24. Ideas
Sports: Baseball, Tennis, Golf, Football, and Boxing each gained new popularity. Stars included Babe Ruth (baseball), Jack Dempsey (boxing), Red Grange (football). Helen Wills (tennis), and Bobby Jones (golf). The Yankees are considered by many as the greatest American sports team ever.
- Movies: Charlie Chaplin, Mary Pickford, Rudolph Valentino and Clara Bow were stars of this popular art form.

25. Ideas
Literature: F. Scott Fitzgerald (The Great Gatsby), Ernest Hemingway (The Sun Also Rises and A Farewell to Arms), T.S. Eliot (The Wasteland), Edna St Vincent Millay (poetry) and Sinclair Lewis (Main Street) were notable authors of the time.
- Nativism: The Ku Klux Klan reached its highest membership during the 20's. Several Congressmen and government administrators were members, and the organization found large numbers of new recruits. New immigration laws were passed to keep out Southern and Eastern Europeans and select Asian groups