0. “UNDOKAI” World Caravan Project
March 2017
“UNDOKAI” World Caravan Project

1. Introduction of the Japanese style Sports Day - Undokai
What is Undokai
Introduction of the Japanese style Sports Day - Undokai
Undokai is the famous traditional Japanese sporting festival that is in high demand in the Japanese market. Undokai consists of various competitive team-based sporting activities, where everyone are welcome to join no matter of their age, gender, sex, sexual orientation, race, physical abilities, and social or political opinions and views - It has a purpose to unite the differences. Sports day, known in Japan as “UNDOKAI” is an event that every single Japanese student, from kindergarten to high school, participates in during their school curriculums. Therefore a regular Japanese student participates in at least 12 sports days during their compulsory education curriculum, and it is one of the most important cultural events in Japanese schools. Not only schools, Japanese companies have shown a great interest to Undokai for their workforce and their families as an effort to enhance the communications, cooperation, motivation, and unity.
Yes, Japanese people love “UNDOKAI”. Perhaps, our national characteristic which is to value harmony is nurtured by this sports day.
Japan Sports Communications have broad experience and expertise for organizing Undokai, as we organize around 200 sports days (Undokai) annually. Both nation-wide and the one for foreign-affiliated companies and international schools, which requires attentions in English. We hope to expand “UNDOKAI” to promote the spirit of teamwork to the world, while keeping the essence of Japanese tradition. We regard ourselves as an experienced “UNDOKAI” organizer.
We appreciate your inquiries.
We will go to every corner of the
world upon your request

2. History of Undokai
The origin of “UNDOKAI” is said to be from United Kingdom, however, it was not
developed neither game nor acting performance but in Japan. The first “UNDOKAI”
has been organized during Meiji Period. The first Minister of Education, Mr. Arinori
Mori, recommended “UNDOKAI” to schools for group exercises of gymnastics, and
has been expanded. However, there have been no school yard available at this time,
grounds of temples and shrines were used instead, therefore, local communities
started to join “Undokai”.
Currently, “Tamaire”（beanbags throw) was altered from basketball, and became
“Kibasen” that was created as off who would be a political leader back in the day.
“Tug-of-War” came from crop and fish harvest festivals in order to celebrate
Participating in community events. Therefore, Undokai was usually held in autumn at this time.

3. Our Company
Our Vision
Is to introduce UNDOKAI to the world as a part of a wonderful sports culture as well as a strategy of team building.
Our profile
Japan Sports Communication is one of the largest sports event coordinator operating in Japan. We organize sports events such as UNDOKAI (Sports Meeting), Marathon Race and Football etc.
Our group consisting of 5 major businesses: Undokai-ya, Run around the world, Undokai rental, Baseball league and office yoga.
Undokai-ya is our parent company, which are a team of experts in organizing, planning and operating “UNDOKAI”. Our clientele groups are mainly schools and companies, where we have organized Undokai to as low as 20 people, and up to people.
Besides Japan, we have successfully organized “UNDOKAI” in Thailand and Laos in 2015 and two events in India 2016 as an international contribution project of Sports for Tomorrow. We offer our expertise and experience of Undokai in foreign countries.

4. Purpose of JSC’s activities
Sports give energy to society
●　Purpose of the activities
Our purpose is to contribute to health promotion, development of people’s health, sports and leisure industries, and local revitalization through the various sports and leisure events, seminars and symposium to the local society.
●　Activities that we focus on
Activities which attempt to promote social education
Activities which attempt to promote town development
Activities which attempt to promote academic, culture, arts, even the sports
Activities which attempt to promote the healthy development of children, youths and adults

5. ＋ The specialist of sports day、“ Undokaiya“’s concept
A clear purpose of sports day ⇒promise to hold the one and only Undokai
　■Beneficial aspects of Undokai
●Increase the motivation
● Strengthen the feeling of unity
●Promotes health
● Improve communication between the participants
● Foster friendships
● Provides Positive energy
●Strengthen the cooperation between the participants
● Improve self esteem
● Promotes team spirit
●Reduce the employee turnover rate
●Cultural exchange
●Rising popularity of new recruits ＋
　■Clients’ special request
JSC is available for consultation
The one and only “Undokai” in the world for you!

6. What we do to plan, organize and mange Undokai

7. Price List for Undokai

8. By organizing UNDOKAI throughout the world,
We would share this wonderful Japanese sporting tradition, UNDOKAI！

9. And, we create a new market all over the world.
Summary of “Undokai” World Caravan Project
Traveling all over the world in a caravan and
conducting “Undokai” that is a unique sports culture in Japan.
We want to
・ Make children, youths and adults smile.
・ Convey the joy of sports to everyone.
・ Provide the place for learning teamwork and
cooperativeness
And, we create a new market all over the world. ・

10. The example schedule of the Undokai program
2018/2/22
The example schedule of the Undokai program
Since we are rich of experience, we will recommend the schedule and the event programs.
Ready for the opening
9:00～Starting admission
10:00～Opening ceremony
1.10:30～Big ball forwarding
Morning Part
2.10:50～Ball putting game
3.11:15～obstacle race
4.11:35～Tug-of-war
12:00～Lunch time（60mins）
5.13:00～Quiz time
6.13:35～Jumping big rope
7.14:00～Scavenger hunt
Afternoon Part
8.14:20～Giant Volleyball
9.14:40～FINAL relay
15:00～Closing ceremony
(Announcing the result and commendation）
15:30～Prepare to return home
Dismiss
16:30～Dismiss 10

11. Advantages of being sponsor (ex. Undokai in India)
・　Not only to expose goods, but also renting, tasting
beverages, try shoes on, also possible to demonstrate
to customers and direct PR is possible.
・　Take opportunities of a test market - if the product can be
sold well in India or not.
・　KVS is government-controlled elementary schools and
junior high schools for 12 years through that children
of public officers and military personnel attend.
・　Possible to expose to media attention as the schools
　　have students.
・　As Undokai will be held on Saturday, many parents
and educators will be able to come to see Undokai.

12. Advantages of being sponsor
Advantages
Platinum \
Gold
\500000
Silver
\300000 1
Logo and website appears on all promotional activities. 2
Logo and website appears for marketing and campaign for media and will be sent by . 3
Logo and photos appears on sponsoring board at Undokai field. 4
A few minutes time advertising for products during Undokai. 5
Promotional booth will be offered.
＊Besides the above sponsoring categories, free products offer can be accepted.

13. Request for cooperation
We would like to provide unforgettable memories for the participants in Japanese Undokai.
Below donations are welcomed.
・　Prevention of heatstroke or goods related
health promotion.
・　Undokai equipment（stopwatch, jump rope）
・　School equipment（ex. PC, pencils, whiteboard）
・　Operation staff（Volunteer）
・　Photography（Data is provided to schools）
・　Promotinal cooperation
・　Donation for the project（\10,000 or more）
・　Drinks, snacks
・　Participation Award（In-house products, Novelty goods.etc）
・　Prize（Prize for the winning team）
＊Any cooperation other than above is also welcome.

14. Develop an exclusive branding strategy together
Promotional plan for project　
Develop an exclusive branding strategy together
by spreading UNDOKAI 1
Program how-to video of UNDOKAI, deliver it to children all over the world.
・Explain the purpose and how to do. Introduce sporting events.
・Add publicity of sponsoring companies into video. ・Free distribution to schools around the world.
・Make it possible to browse through websites. 2
Program website of UNDOKAI, makei it possible to browse throughout the world.
・Explain the purpose and how to do. Introduce sporting events.
・Add publicity of sponsoring companies into this site.
・Make it possible to browse through websites. 3
Make instructional textbook of UNDOKAI、
so that lesson can be carried out.
・Explain the purpose and how to do. Introduce sporting events.
・Add publicity of sponsoring companies onto this instructional textbook.
・Have a rehearsal. 4
Advertise UNDOKAI by a caravan car all over
the town.
・Create image as UNDOKAI.
・Add logo of sponsoring companies.
・Advertise with sound effect.

15. Schedule 2017 To be scheduled.......
March　　April　　　May　　　June　　　 July　　August　September　October　November　December　
India
The 1st Undokai to be held
The 2nd Undokai to be held
The 3rd Undokai to be held
U.S.A.
Sponsor Silicon Valley Sports Grand Prix
U.S.A.
Japan Festival Support
Vietnam
Japanese Factory Undokai
India
Japanese Factory Area Joint Undokai
JCCII Undokai
2000
3000
1000
2000
1500
300
500
200
1000
To be scheduled
1000
More than 10,000 People join in total
The number of participants

16. Voices form clients about the Undokai (from the questionnaire)
【How was the Undokai ?】
“It was good to people who are lack of exercise.”
“It’s been a while since I got serious in participating sports match. It was fun when you played the match seriously. I was moved in the end.”
“I don’t remember at all because I was too excited ！! The relay was the best！”
“We were so happy. We try all our bests and won first place”
“I have learned the solidarity.”
“I felt the teamwork was the most important thing.”
“I just laughed purely.”
“It’s surprised me that he is a funny person!”
“At first, I felt uncomfortable but then I enjoyed it a lot. I think it was great to join the Sports Day.”
“I talked to the person I’ve never known. I cannot wait for the Sports Day next year.”
【Any changes after the Sports Day?】
“The employees who didn’t talk to me before started to talk to me.”
“We have talked about the Sports Day for the whole week.”
“The atmosphere in the office became better .”
“I had a better relationship with my junior staff.”
“Improved the teamwork and therefore improve the company’s business　performance.”
Voices form clients about the Undokai (from the questionnaire)
Form the result of the questionnaires done in sports day event which held by JSC

17. Contact：Fukushima Overseas Dept.
Inquiries
This year we are celebrating the 10th anniversary of establishing our organization, and hold over 200 Undokai in Japan annually. From this year on we launch “World Caravan Project” of Undokai to offer the value of Undokai through out the world.
Name: Undokaiya (Incorporated NPO Japan Sports Communications ）
URL: and
Representant: Takaaki YONEJI, Chief Undokai Office
Established: May 25, 2007
Address: Hayabuchi Tsuzuki-ku, Yokohama-city
Kanagawa-pref. Japan
Contact：Fukushima Overseas Dept.
Tel ：
FAX :

18. Thank you
for
Listening,
We hope to see you at
Undokai soon!