1. Eric Willner For Cameron Dunlap’s Mentorship Target Training
How To Avoid the 5 Biggest Mistakes of Buy & Hold Investing, So You Can Make More Money While You Sleep
Eric Willner
For
Cameron Dunlap’s Mentorship Target Training

2. Which Translates Into The 5 Things You MUST Do:

3. There are 2 Primary strategies for Investing In Real Estate:
1. Buy & Sell
2. Buy & Hold

4. 1. Buy & Sell
Buy + Fix + Sell
2. Buy & Hold
Buy + Fix + Hold

5. Welcome To The World Of Property Management

6. Who is Eric Willner? -One of Cam’s 4 Hand picked Coaches
-1st & Foremost an active investor
-Landlord
-Realtor since 1985, escaped from the “dark side”, Investor-Realtor
-Mortgage Broker- 23 years as a top producing broker, set free
-Property Manager known as both “The Automatic Landlord”, and “The Property Doctor”
-Radio Host of South Florida’s Longest Running Show about Real Estate 16 Years – Thru the Good times and the Bad.

7. Success is …

8. Why “Buy & Hold” ? The I.D.E.A.L Investment
I Income Monthly … recurring over and over…
D Depreciation & other Tax Advantages
E Equity Build-up - up, down or sideways markets
A Appreciation – Bonus, “Icing on the cake”
L Leverage – Positive, “The Turbo” on the engine
“I”

9. 3 Keys to Profits in the IDEAL Investment RE:
1. Finding
2. Financing
3. Management. “The Business”
“Run it Like A Business, Get Paid Like a Business”

10. The 5 Things You MUST Do:

11. 1. Locating Tenants
-- For Rent Sign in the Yard (Slow Take-down, Permanent?)
-- Classified Ads in local papers
--MLS (better tenants, smarter people) Leverage a Pro
-- Online Ads: Craigslist, Etc.
-- Social Media?
--Networks, BNI, Schools, Universities
--LL and Real Estate Associations
--(Lower end) Bulletin Boards at Super Markets, laundromats
--Direct mail to Rental Communities – “free list”
“Dear Resident – No More”

12. 2. Screening Prospects

13. Vacancies Are Cheaper Than Evictions
Special Alert:
Vacancies Are Cheaper Than Evictions

14. -- The Application – weed out the liars
“Old School” – Apps in the Drawer, (Rented or Right)
“Automatic Landlord” – 24/7 Online
-- Credit – Yes, but NOT looking at score!
-- Criminal – CYA . Professional or local police, …
-- Background – packages available
-- Last (2) Landlords – 1st might be lying!
Call ALL References
-- Extra Credit - Visit current residence

15. ** 3. Training Tenants
-- Test personalities – Ready for Tenant Boot Camp?
-- Approval & Lease Preparation – 48 hours or less, unless…
-- Resident Move-Ins = Process, Have a System
Providing Keys, Early move-ins, collecting first month rent, security deposits, pet fees, and walk-thru Inspections
NO CASH !!!

16. 4. Keeping Tenants

17. “New Math” (Landlording Math)
2 + 3 = 4 +++
1 + 3 <> -4
1 + 2 <> -3

18. 4. Keeping Tenants Ongoing Collection -
Rent Collection with Automated Systems
Ongoing Maintenance
Emergency Repairs : What’s That? Or “It’s The Boogie Man”
Communication is the “Secret Sauce”
Delinquent Accounts & Evictions. The Legal work.
“Tenant’s Shaped Up, or Shipped Out!”

19. 5. Upgrading Tenants “Raise The Rent” Upgrade to Better Properties
Transform Tenants into Owners
Rent-to-Own
Flips
Lease Options

20. Conclusion I.D.E.A.L “Rents 2 Riches” 1. Locate 2. Evaluate
3. Train What You Expect
4. Keep Tenants
5. upgrade

21. The Benefits of an Automated and Communicated System: The Automatic Landlord Way
Fewer headaches, more cash flow
The benefit is
More Profitable, positive cash flow
Better Image
Professional, “Treat it Like a Business, Pays like a Business”
24/7/365 “Business
Always Available & In Business

22. Owner-> You or Your Buyers –
If you do decide to add this BUSINESS SEGMENT:
(Realtors entered the PMGT Market to survive)
As the market recovers, they will leave it for big commissions
Who needs PMGT
1.Remote Owners
2.Investors
3.Baby Booomers, Age 60+, 2nd Homes
4.Realtors

23. The Resident Side:
More professional experience
Better quality of Life, service
Always Available
Appeals to and Attracts Better Tenants
Referrals

24. Q & A