Download presentation
Presentation is loading. Please wait.
1
Company & Solution Overview
Kollective is the leading provider of comprehensive video solutions for the enterprise with over 15 years of experience providing solutions for some of the world’s largest and most dynamic organizations. Key Quick Facts: Originally Kontiki, Rebranded Kollective Technology in 2015 Mature, Patented Technology for Solving the Enterprise Delivery Problem Market Firsts: Software-Defined Enterprise Content Delivery Network (SD ECDN), Network Readiness Test, Self-Service Webcasting, “YouTube for the Enterprise” and Peer-Assisted ECDN Over 3.4 million end points deployed across Global 2000 enterprises Support hundreds of live webcast events monthly for our enterprise customers including those attended by tens of thousands of viewers Incredibly Close Customer Community for exchange of Best Practices and Process-Oriented information critical to a successful video strategy – 97% renewal rate Company & Solution Overview
2
AGENDA Enterprise Video: Adoption on the Rise Kollective: Solving the Video Delivery Problem End User Applications Network Readiness Test Advanced Analytics Software Defined Enterprise Content Delivery (SD ECDN): The Kollective Difference
3
Enterprise Video: Adoption on the Rise
4
NETWORK DELIVERY: A SOLVABLE PROBLEM
Enterprise Video Adoption Accelerating The pressure to use video to communicate has been increasing. Not only is video prominent in our daily lives, but the ever changing workforce is increasingly made up of Millennials that use video on devices multiple times a day for entertainment, to learn, to socialize and to get their news. More and more, it is the communication medium of choice. That said, the number one factor in the acceleration of the enterprise video market is the fact that it is a solvable problem. Gone are the days where the average enterprise had to have a large capital expense and spend months deploying a hardware infrastructure to cache video to enable the network to allow video to scale to 1,000’s of users. Software based solutions are now proven solutions. Our SD ECDN can be deployed much more economically and in a matter of days. The SD ECDN is a game changer that is driving rapid growth in the use of video in the enterprise. Consumer Use Driving Expectations Millennial Workforce Increasing
5
ENTERPRISE VIDEO MARKET EVOLVES
Microsoft is telling C levels execs about the power of video and by including it in the Office365 Suite Bundles, it is making it very accessible. Lots of companies have taken a run at this at least once already, many tried to deploy and maintain multicast networks as a way scale video. Multicast networks are aging and companies are ready to take a second bite at the apple, to look at new, more reliable ways to solve the problem. More uses cases are developing around video, so flexibility is key. The network is ever changing and more companies are looking to extend the SDN concept to cover more specific networking needs – like scaling video. These companies that are on their second round of solving this problem make up a big part of our pipeline, the are very well educated, they ask all the right questions and they are specifically looking for something that overcomes the expense and lack of flexibility of their first hardware or multicast based solutions. Changing requirements for flexibility and control Aging multicast hardware infrastructure Focus on software solution driving “C” level visibility
6
USE CASES DRIVING GROWTH
EMPLOYEE COMMUNICATIONS TRAINING HR DIGITAL SIGNAGE The most popular use case is still corporate communications, all hands meetings, corporate updates, etc. More and more the training organizations are using the infrastructure to support high volume use of VoD from their LMS. HR is using the infrastructure for new employee on-boarding. And more companies are using the infrastructure to support their digital signage inside the office and in their retail branches. The key is this is so much more than just Corporate Communications and it is why you need a flexible, cost effective solution for live and VoD distribution.
7
end points deployed across Global 2000 enterprises
PEDIGREE MARKET FIRSTS: ECDN Network Readiness Test Self-service Webcasting “YouTube for the Enterprise” Peer-assisted SD ECDN Over 4 million end points deployed across Global 2000 enterprises
8
VIDEO DELIVERY Microsoft Video Conferencing Webcaster MediaCenter
Integrations Live & VoD Core Shared Services Analytics Security Transcoding Storage API Delivery Foundation: Software Defined ECDN Partners are really important given the growth in use cases. In the end, many different business applications will drive video across the SD ECDN Our partner network represents the best in webcasting, portals, LMS, digital signage, and the video implementation partners that make it all work for the world’s most important brands
9
Company Intranet Single Branch Office
WITHOUT KOLLECTIVE Protecting Wide Area Network Constant buffering or impacting critical apps Poor user experience Company Intranet Single Branch Office 1 Mbps Internet The age old problem of streaming live video at scale in the enterprise is this: Too much load on the WAN or internet gateways. With a traditional video solution, a CDN hosted in the cloud delivers a copy of each video to each user. This works fine for a handful of users but as numbers increase the bandwidth required quickly exceeds capacity, causing buffering of the video and impacting other applications. Traditional solutions to this fall into two categories Multicast: This solution was built in the early 1990’s. While in theory it can solve the challenge, in reality it becomes unmanageable. Implementation for the entire network can take years, only to break when network changes are made. Buffering, blackouts and stuttering are common due the way packets are transmitted. Multicast does not solve Video On Demand. Hardware Caching: Deploying hardware to each office can (and does) take years and cost thousands of dollars per location. Once deployed maintenance of these devices requires a ton of resources. Use the builds in this slide to show how pulling individual streams causes network congestion and a poor user experience. 6 Mbps 6.5 Mbps 16 Mbps 7.5 Mbps 7 Mbps 5.5 Mbps 2 Mbps 1.5 Mbps 1 Mbps 1 Mbps 5 Mbps 2.5 Mbps 4.5 Mbps 3 Mbps 4 Mbps 3.5 Mbps Video Stream Traditional CDN
10
WITH KOLLECTIVE SD ECDN
16 viewers 1 Mbps 160 viewers 1 Mbps 1,600 viewers 1 Mbps Offset 90+% of the WAN bandwidth Great user experience MESH DELIVERY The only intelligent solution Company Intranet Single Branch Office 1 Mbps Internet With Kollective, we protect your network. Whether you backhaul internet traffic through the WAN or connect directly in remote office to the Internet, we minimize the traffic across those key network links. Within the remote office, we create a mesh or a smart grid that allows the stream to be shared from machine to machine using dynamic optimization algorithms. The smart grid is constantly looking for the best way to optimize the movement of information across the grid. The key – regardless how dynamic the load changes are within an office, the Kollective SD ECDN protects the those WAN and internet gateway links from being inundated with traffic. Use the builds in this slide to show how the peering works. Then the LAN Leader drops out and the new LAN Leader takes over. Video Stream Kollective SD ECDN
11
Kollective: Solving the Video Delivery Problem
12
PARTNERS TRUST KOLLECTIVE
NETWORK PROVIDERS MICROSOFT LIVE/VoD LMS Partners are really important given the growth in use cases. In the end, many different business applications will drive video across the SD ECDN Our partner network represents the best in webcasting, portals, LMS, digital signage, and the video implementation partners that make it all work for the world’s most important brands CONFERENCING DIGITAL SIGNAGE
13
MICROSOFT RELATIONSHIP – TIER 1 ISV
Skype Meeting Broadcast Integration for Live Video DEEP TECHNOLOGY INTEGRATION HIGHLY SCALABLE ROBUST SECURITY BANDWIDTH EFFICIENT DELIVERY CONFIGURABLE FOR COMPLEX NETWORKS Scale For Large Meetings Powers video meetings for up to 10,000 employees. Secure, high quality live video streams on top of existing network infrastructure. Microsoft Skype Meeting Broadcast is specifically designed for the unique needs of one-to-many video broadcasting for employee communications and training. But Content Delivery Network architectures can’t always overcome the congestion issues that come with hosting large employee meetings for up to 10,000 viewers. To solve the large scale video delivery challenge, Microsoft has partnered with Kollective to integrate Skype Meeting Broadcast as an alternative video delivery network - a Software Defined Enterprise Content Delivery Network (SD ECDN). When Azure Media Player detects the Kollective SD ECDN agent running on the end-user device, the Player will stream live video directly from the agent and benefit from the peering interaction between agents to scale Skype Meeting Broadcast up for large meetings. This is a “deep” integration with significant technology development to run on Azure Media Services.
14
MICROSOFT RELATIONSHIP – TIER 1 ISV
Office365 Video & Microsoft Stream Integration for VoD CONTENT CACHING & PRE-POSITIONING BACKGROUND DELIVERY BANDWIDTH- EFFICIENT DELIVERY HIGHLY SCALABLE ROBUST SECURITY CONFIGURABLE FOR COMPLEX NETWORKS Enterprise Video Portal Manage, share and communicate with video with employees Secure YouTube for the enterprise, integrated with your employee directory Kollective is developing a VoD integration for Office365 Video and Microsoft Stream. It will integrate all of the benefits of the SD ECDN for VoD: Highly-developed distributed cache and large-file delivery algorithms. Content can be delivered on-demand or by subscription for hands-off background delivery. Background deliveries support black-out times and polite UDP delivery modes for zero impact, idle-bandwidth harvesting. Mesh-based delivery bonds bandwidth of multiple sources for extremely fast, robust delivery. Full control over peering boundaries, background throttle caps, user-activity back-off thresholds, local disk-space usage quotas, etc. Optional low-latency publishing with origin copies on external CDN or full ingest with origin copies hosted by Kollective Rich, extensible metadata repository for VoD content via REST API Optional at-rest encryption
15
THE WORLD’S BIGGEST BRANDS TRUST KOLLECTIVE
Kollective has over 100 customers worldwide. Our customer list includes some of the largest companies in the world in specific verticals including banking (Wells Fargo), automotive (GM), consumer products (Nestle) and paint and coatings (PPG). With over 30% of Kollective employees dedicated to customer support, our customers have a high degree of trust. The true measure of this trust is loyalty – 97% of our customers renew their contracts each year.
16
VIDEO DELIVERY AT SCALE
320,000 71 Countries Employees 4,400 Efficient video delivery to staff located on the fringes of the network was key to the requirement of the solution. Kollective was able to meet this requirement bringing communications to areas where it had not been possible before. Locations HSBC’s primary application is VoD. Kollective solved a difficult problem – video delivery to network locations with limited bandwidth conditions. Since hardware deployment was not practical – a SD ECDN was the only solution. HSBC immediately recognized the benefit of centralized management of a software deployment. Having solved the delivery problem, they plan to expand into live webcasting and integration with video conferencing systems – “IPTV to the desktop”. Watch the Video of Steve Hunter in his Peer review at Note: The number of employees are those that have been contracted for the Kollective video delivery service. 94,000 Steve Hunter, Manager Global Digital Media & AV VOD Views
17
VIDEO DELIVERY AT SCALE
100,000 190 Countries Employees 5.4M By moving to a digital forum, we have been able to bring the management team and our employees closer together and eliminate weeks of seemingly unproductive time spent distilling our corporate strategy and messaging across the company. We have now made this communication format the default solution for large- scale communication with our employees.” Live Minutes As a large global company, Schneider has found it imperative to bring its executives together annually for a corporate strategic planning event - the Leadership Forum. While the on-site event was successful in some ways, it was also becoming cost-prohibitive. Additionally, with the time delay for each executive to re-tell the strategy to their local team, much of the message and momentum was lost by the time it reached most employees. Schneider chose to work with Kollective which included the SD ECDN, Kollective Network Readiness Test, and Kontiki MediaCenter (MediaCenter was the portal for their live event). In order to alleviate any concerns about the event’s success, Schneider decided to use the Network Readiness Test to prepare for the actual event. The Network Readiness Test let Schneider replicate the audience size, time and video specs of their live video stream. The Network Readiness Test provided Schneider with visibility into network issues, control over the outcome of the multiple streams of the event, and tools to optimize the delivery by region. Other reference material: Schneider Electric case study Note: The number of employees are those that have been contracted for the Kollective video delivery service. Torsten Raak, SVP of Experience Marketing at Schneider Electric
18
ENGAGED EMPLOYEES WITH VIDEO
295,000 36 Countries Employees 8,700 Kollective allows us, through its peering and self-throttling, to deliver that video content to those bandwidth limited sites successfully” Locations 6.2M Wells Fargo uses Live video for leadership communication, and creates daily and weekly shows with ideas suggested by employees and hosted by real employees. Kollective helped solved the limited bandwidth network delivery challenge. “Desktop video is a great way to engage employees because it is very visual, it is easy to use, they can view it at their own convenience. Our employees feel like we are respecting their time. We’re able to deliver something that they can use very effectively and efficiently.” Arati Randolph, SVP Corp Communications Wells Fargo Note: The number of employees are those that have been contracted for the Kollective video delivery service. 4.8M Live Minutes VOD Views IT Operations Manager
19
ENGAGED EMPLOYEES WITH VIDEO
158,000 70 Countries Employees 4,000 UTC serves customers in the commercial aerospace, defense and building industries and ranks among the world’s most respected and innovative companies. Locations 4.3M United Technology (UT) uses Webcaster for Live video webcasts to employees and partners. “Reaching remote users is more important than reaching those in headquarters”. UT welcomed employees of a newly acquired company on “Day 1” by pre delivering a high quality welcome message from the CEO (this was the 3rd acquisition in which UTC has successfully executed this). Note: The number of employees are those that have been contracted for the Kollective video delivery service. 2.1M Live Minutes VOD Views
20
200,000 8.68M 194 447 1.6M VIDEO EVERYWHERE Employees Live Minutes
Countries Employees 447 We are able to reach every user in remote locations without investing in hardware. Factories & Offices 8.68M As the internal popularity of video grew, so did the problem of how to distribute it quickly and efficiently to every employee, in every location. The traditional method of streaming video directly to users consumed too much bandwidth and slowed down other business critical applications. While reaching remote employees was still an impossible task, Nestlé C-level executives expressed a desire to run a monthly live online event for all employees. For Nestlé, one of the most appealing aspects of choosing the Kollective solution was its ease of use and its ability to share content in different sub-nets – a big win for sites with segregated networks. So, after a series of pilots and network tests, Nestlé deployed Kollective on 120,000 end-user machines in 2011. Now, Nestlé leverages Kollective to give 200,000 of their employees a voice, enabling internal communications and collaboration with no impact on the network. Nestle creates video programs around key business initiatives. For example, the digital acceleration team, which monitors the social media conversation around Nestle’s brand, recently launched a campaign to promote their services to employees. Another campaign around productivity prompted employees to take five minutes to learn one thing to make them more productive this year. “We are able to reach every user in remote locations without investing in hardware… From a network point of view, I don’t hear about it, which means it’s the perfect solution. One of the best we have.” Frederic Ballara, Sr. Network Architect Additional Resources: Nestle Case Study: Note: The number of employees are those that have been contracted for the Kollective video delivery service. 1.6M Frederic Ballara, Nestlé Network Architect Live Minutes VOD Views
21
EMPLOYEE GENERATED VIDEO
24,000 180 Countries Employees 303K NCR is the world leader in consumer transaction technologies. VOD Views 1.7M One key live initiative was to enable their Mobile Workforce – 13,000+ field technicians that needed corporate videos on the go. NCR digitally delivered leadership and training videos via smart phones to technicians in the field. This let remote employees learn instantly about important organizational announcements, new product features. Note: The number of employees are those that have been contracted for the Kollective video delivery service. Live Minutes
22
TRUSTED BY THE WORLD’S LARGEST COMPANIES
World’s largest consumer good company World’s largest airline World’s largest chemical producer World’s largest insurance broker World’s largest cosmetics company World’s largest publisher & distributor of children’s books World’s largest oilfield services company World’s largest coatings company World’s largest media investment group
23
TRUSTED BY THE WORLD’S LARGEST…
Consumer Goods Company Airline Chemical Producer Insurance Broker Cosmetics Company Oilfield Services Company Coatings Company Media Investment Group
24
KOLLECTIVE WHEN IT COUNTS
We have talked about Kollective’s technology, and the examples of how large corporations use that technology. We have been doing this for 15 years, and those corporations are some of the largest in their respective industries. And they trust us to broadcast their CEOs, and Vice Presidents broadly across the organization. Our technology is based on strong design principles, and has been Battle Tested in the industry. That trust means when it is the most critical of events, the most vital event, message or broadcast, they know that they can rely on Kollective. For most customers that means the CEO, but some customers take it a step further. Mark Benninghoff at Salesforce wanted live streaming technology, and gave Kollective 1 week to prepare for the first live event. Kollective deployed, and ran two tests in 4 days and was ready for the event. Since that time, live Monday morning broadcasts have become the heart of his communications strategy. At Dreamforce 2015, their sales kickoff, Hillary Clinton was invited to speak to 4,000 people. Mark trusted Kollective to broadcast him with one of the most visible leaders in world politics. A different example, BASF, a mainstay of German industry, has been using Kollective for Quarterly results meetings for 2 years. In 2015, BASF wanted a live broadcast to celebrate their 150th anniversary. They wanted to do something different, and trusted that Kollective could deliver. The CEO invited Angela Merckle to stand beside him on stage, and the message was how important BASF was to German industry, and that BASF was strong. The broadcast went to 7,000 employees. Unilever has a Connected World digital mandate. They invite keynote speakers to reinforce the message, and in March 2016 invited Mark Zuckerberg to stream live from Facebook headquarters. His live broadcast was delivered company wide to over 6,000 employees, including live polling and Q&A. Unilever was able to demonstrate the Connected World commitment to its employees in a very powerful way. Note: Facebook has recently become a Hive customer. If this is raised, the point of showing the Facebook CEO here is to show that to ensure the success of a large event with a notable industry leader, Unilever trusted Kollective to deliver the live broadcast to its employees. Once the customer puts the Kollective Video Delivery foundation in place, the conversation changes from “limitations” to “possibilities”. These three examples show these customers have taken it to the next level. CEOs, World Leaders, Generational Icons. Trust Kollective.
25
End User Applications
26
KONTIKI MEDIACENTER Video On-Demand Solution SHARE WATCH COMMENT
CONNECT INTERACT YouTube for the Enterprise Easily create impactful branded enterprise video experiences. MediaCenter is designed from the ground up as a true “YouTube for the Enterprise” solution. The cloud-based solution offers an out-of-the-box, highly configurable and compelling platform, combined with the fastest deployment, lowest total cost of ownership and boundless scalability. It is designed specifically for the unique needs of the enterprise. It offers all the must-have features and functionality coupled with the ability to deploy quickly and scale infinitely. MediaCenter offers the user-friendly, social and interactive experience that employees expect, with an enterprise mindset. The 100% cloud-based solution, hosted and managed by Kontiki, utilizes your existing infrastructure to ensure quick deployment.
27
KONTIKI FOR SHAREPOINT
Video On-Demand Solution: Integration UPLOADING MANAGING CONSUMING Deepen Business Collaboration Kontiki for SharePoint delivers high-quality, scalable enterprise video seamlessly and reliably. Designed from the ground up to be fully customizable. Publishers can choose a variety of layouts and designers can skin the player to meet the brand needs. Publishers can easily add videos or filmstrips to any page with a few clicks, no technical skills required. All videos are stored in the Kollective Cloud, not on the SharePoint servers, so costs are kept low and videos stream reliably without additional hardware.
28
KONTIKI WEBCASTER Live Broadcast Solution BROADCAST LIVE
Q+A, POLLING, CHAT SCALABLE UNLIMITED USAGE PRICING MOBILE OPTIMIZED Engage Your Global Workforce Broadcast live executive events, seminars, and meetings to tens of thousands of employees. Kontiki Webcaster is the only unlimited self-service enterprise webcasting platform optimized for meetings of over 10,000 participants. As a pure cloud-based solution, Webcaster transforms usage and cost paradigms to offer a complete and proven solution that combines high quality audio, engaging video, an interactive user experience and consistent service delivery enterprise-wide. The result is an exceptional webcasting experience every time for every one with one low annual cost. With Kontiki Webcaster, the technology just works, so viewers aren’t distracted by quality issues, and the impact of your message comes across clearly.
29
CITRIX VIRTUAL DESKTOP INFRASTRUCTURE (VDI)
Live and VoD Solution: Integration XENDESKTOP INTEGRATION SCALABLE FLEXIBLE CONFIGURATIONS BANDWIDTH EFFICIENT Virtual Desktop Local playback of video via Citrix HDX. Improves playback and reduces network impact. Kollective Cloud Server uses Citrix HDX MediaStream for streaming Kollective agent is installed as part of the local OS image Content is cached by the PCs with greater storage capacity and served to VDI thin clients Kontiki’s client software can also operate entirely server-side for zero footprint thin client devices. Video is cached, decompressed and rendered server side. The image and sound is then conveyed to the remote client device over Citrix infrastructure
30
Extend the reach of your video conferencing system
KOLLECTIVE KONNECTOR Extend the reach of your video conferencing system Few to Many Up to 250 Broadcast Thousands Kollective Konnector is a few-to-many broadcast solution integrated with the Kollective SD ECDN, that allows customers to leverage Unified Communication systems as a stream source. The solution feeds SIP / H.264 content sources into Kollective’s SD ECDN, allowing customers to deliver video and audio to thousands of employees in a highly scalable and cost effective way. Customers can now get higher utilization of their Telepresence facilities with the reach that can be gained by using a SD ECDN.
31
KOLLECTIVE KONNECTOR Extend the reach of your VC system with 1000s of users Kollective Konnector is both easy to set up and simple to manage. The Kollective Konnector is optimized for the enterprise, offering a seamless integration: Cloud Based - For software based systems, load sharing can be scaled using multiple servers. A load balancer working in a round-robin manner alternates the requests from remote clients to application servers. Multiple instances of the Live Encoder (1 to n) provide load sharing and redundancy. Live Transcoding Server - The input streams are ingested, transcoded and repackaged as needed to output a push broadcast stream to Kollective.
32
Network Readiness Test
33
NETWORK READINESS TEST
Pre-Event Optimization Are you ready for an all hands meeting? IDENTIFY readiness of your network TEST specific assumptions Bit Rate, GEOs, etc. OPTIMIZE Kollective SD ECDN & event specifics SEE RESULTS before your event Kollective Network Readiness Test (NRT) is a consultative service for testing the network’s readiness for a live video broadcast. It runs test events on top of Kollective SD ECDN without disrupting end users. Based on a comprehensive evaluation, the SD ECDN can be optimized to deliver a high quality viewing experience to every employee, without congesting the network. Every enterprise network is unique and requires experience to address the complexities of delivering live video streams at scale. Kollective has a decade and a half of experience testing and addressing enterprise video delivery challenges for over a hundred of the biggest brands in the world. Our product is different from Hive’s NRT. Hive includes Self-serve Network Readiness Test (NRT) in the base product and the customer runs it themselves. This is only interesting in as much as a customer wants to only see what might happen. Given they lack agent configurability; there is little benefit to Hive running the NRT for the customer since the only changes are to the customer’s network.
34
NETWORK READINESS TEST
Pre-Event Optimization The Network Analyzer Dashboard Enables Full Analysis of the NRT Filter by IP Range, User Experience or Computer Name See results down to the individual computer or aggregate trends
35
Advanced Analytics
36
ADVANCED ANALYTICS 360 Degree View of Your Video Communication Strategy Summary dashboards Powerful analytic tools Visualize and mine your video data Holistic data collection Analyze viewer behavior and network performance Drill Up Drill Down Video specific data Real-time insight Visibility into what is happening now Kollective enables customers to have a 360 degree view of their video strategy performance. We know that when their end-user clicks play, they demand a flawless viewing experience and engaging content. There are three key areas of focus: 1. Single analytics solution for executives, event producers, communication team and network administrators 2. Correlating data across viewer behavior and the network to drive maximum engagement. 3. Dynamic filtering and drill downs take you from summary stats to deep insights Historical trend analysis Set your baseline and drive engagement
37
THE EXECUTIVE DASHBOARD
For Town Hall Events Event view and duration statistics Real-time viewership graphs Experience breakdowns for buffering and peering Viewing data in real time – dynamic updates. Real time insight into what is happening across your event. All up statistics on viewership and experience. Drill down to individual users for granular analysis. The executive ready report. Designed for your stakeholder. Simply PDF and send when your event wraps up. Instantly answering the question “how did it go?”. Detailed attendee statistics
38
SD ECDN: The Kollective Difference
39
CLOUD CONTENT PLATFORM SHARED SERVICES
API Third-party leverage, ingestion of many file types, virus checking STORAGE Hundreds of thousands of video files TRANSCODING Convert video, enable playback across multiple platforms RESTful API Platform to enable third party leverage any part of the Kontiki Video Platform Ingestion of content including Video file types, Audio file types, Adobe PDF files, Microsoft Office files, Live streaming video, and various other standard professional file types. Virus checking and authentication metadata for all ingested files. Transcoding Powerful transcoding farm converts video into multiple formats based on ever changing video standards Enables playback support on multiple information platforms including PC, Mac, and iOS devices. Storage Massive storage bank securely houses hundreds of thousands of video files All of Kontiki’s Enterprise Video solutions are hosted on the Kontiki Cloud. All of Kontiki Business User Facing Applications are hosted in the Kontiki Cloud so they can fully take advantage of the Intelligent Service Platform. The Intelligent Service Platform provides core functionality specific to the enterprise. Kollective (formerly Kontiki Enterprise Content Delivery Network) is an optional piece that significantly enhances the network intelligence and scale of the solution.
40
DEEP MULTI-LAYERED SECURITY
User Authentication Kollective Cloud SOC2/SOC1/ISO certified Tier 4 data center (most secure) 24x7 system monitoring/intrusion detection Public Internet or Private VPN Connection Transmission Propriety encrypted protocol 1032 bit encryption public/private signatures Content encrypted in transit and “at rest” Identity & Content Protection Industry standard federated identity via SAML 2.0 Access Rights Network Level Authorization Content Validation Network Node Trust Verification Low-Level Encryption Another distinguishing aspect of the Kollective SD ECDN is the deep, multi-layered security that is at the core of its proprietary protocols. This security is essential in the large corporations that can benefit most from Kollective’s technology and is the reason, for example, why many of our satisfied customers are the largest financial institutions in the world. The layers include: Sophisticated user authentication, including session-based SSO, with integrations possible to the corporation’s Identity Providers via SAML and other popular authentication protocols. Note that integrations to 3rd-party enterprise video apps can provide their own internal authentication services, as is the case with Skype Meeting Broadcast. Comprehensive access control to content in the SD ECDN, vectored on the company’s IDP group and member structures. A cryptographically secure delivery token system that allows low-latency local delivery security between nodes out in the field. A closed Kollective Certificate Authority system allowing us to establish a sophisticated node trust model, distinguishing trusted central servers to orchestrate global grid activity while ensuring potentially rogue edge nodes are isolated and cannot be hacked. The delivered content is also checked with PKI-based digital signatures on a block-by-block basis, so that rogue nodes cannot inject unwanted content into the network. An SSL-like asymmetric/symmetric mechanism for unique point-to-point on-the-wire encryption to prevent other forms of hacking. Video Stream
41
SELF-OPTIMIZATION Broadcast subnet discovery
Periodic graph & metrics reporting to central directory Trace, ping and bandwidth tests 3 hops 25ms RTT 15mb/s 2 hops 5ms RTT 85mb/s Essential to the operation of the peering grid is a knowledge of topology, round-trip times and throughput between various parts of the corporate network. The Kollective system automatically discovers and collects this information into local and global directories. These directories are then used to inform optimal mesh formation to maximize delivery throughout and minimize traffic over shared links. This is a build slide that shows: Example segment of a corporate network with deployed Kollective client agents. Discovery of subnet peers by broadcast or multicast. Discovery of network topology via trace routing to central servers and between nodes, then running instantaneous throughput tests to measure latency and available bandwidth. Periodically reporting routes and metrics to a central directory service to provide both a soft, global view and an accurate local view of the network.
42
SOFTWARE DEFINED CONFIGURABILITY
Control Where Needed Allow high-capacity locales to serve limited locales, but not vice-versa Isolate and throttle VPN use Cap bandwidth in limited connectivity locales Associate internal grid servers with specific locales The Kollective system provides for extensive software-defined configurability and control over the operation of the distributed peering grid, essential in the huge, very heterogeneous global corporate networks we find today. Many corporations have complex security and connectivity policies and see very large disparities in capacity and bandwidth from the core to the edges of their networks, so it is crucial that a peer-based SD ECDN can be partitioned and fully-controlled to match the different needs in wide-ranging localities across the globe. This build slide shows some of the configurability cases we have accommodated in actual customers. For global events, it is not uncommon to have many viewers joining remotely via VPN, because of time-zone differences and the general trend towards mobility and telecommuting. It is essential to be able to control the peering and bandwidth use of such nodes, and Kollective allows that to be easily established. In remote offices where WAN bandwidth may be heavily constrained, establishing locale-based throttle caps and specifying preferred video bitrates ensures trouble-free viewing without interrupting business-critical use of the shared links. Some locations have excess bandwidth and so can act as regional server pools for downstream locations, but is it essential that serving in the other direction is restricted. Kollective supports the placement of remote origin servers in select locations, often for security purposes, and peering policies can be established that define which locales can access and draw origin copies from these servers. Plus dozens of additional essential controls for complex, global enterprises Assign lower bitrate streams to such locales
43
ENTERPRISE EXAMPLE High traffic use cases: North/South
Kollective Client Agents: East/West Shows the key elements of a typical deployment context for the Kollective SD ECDN in a global corporation with build steps to show problematic, high-bandwidth use cases and the Kollective solution: Global corporate network showing a complex, deep architecture with widely-varying WAN and internet connectivity and capacities, along with some common high-traffic use cases of live and on-demand video delivery. Such use cases generate large amounts of north-south traffic, overloading shared gateways and WAN links. A common mitigation is to install hardware caching boxes, stream repeaters and WAN optimizers, but this is very expensive, time-consuming and operationally prohibitive, and the deployments are often quickly out-of-date or placed poorly for shifting employee populations. A much more efficient and economical approach is to deploy the Kollective software-based SD ECDN agents on all the employee devices. The agents cooperate with one another and a central controller to minimizing north-south traffic, shifting most traffic to east-west connections within the LANS.
44
KOLLECTIVE SUPPORT CENTERS (24/7)
UK: GMT US West: GMT -8 hours US East: GMT -5 hours India: GMT +4.5 hours Kollective has support centers that cover customers and their viewers throughout the North America, EMEA and Asia regions.
45
4M 15 Highly Configurable 97% Powerful Analytics 100+ Global 2000
WHY KOLLECTIVE INTELLIGENT BATTLE TESTED Self Optimizing Software Defined ECDN 4M End Points Deployed 15 Years of Market Experience Highly Configurable Because one size doesn’t fit all Why customers should choose Kollective: Self Optimizing: The cloud directory server uses a set of heuristics to automatically provide lists of peers that are as close as possible to the requesting agent. The Kollective agent software monitors the response times and available bandwidth of each peer that is serving the file, and adaptively requests more data from the endpoints that provide the best throughput. The agents in the Kollective SD ECDN will automatically optimize to focus on the endpoints that have the topologically closest and least congested connections, naturally adapting in real-time. Highly Configurable: The Kollective SD ECDN has over 600 parameters that can be configured to control the behavior of the smart grid. For 80% of the time, the smart grid runs on its own intelligence. But 20% of the time, controlling the behavior of the smart grid is critical to the success of large deployments. Powerful Analytics: Kollective's view is that both end user and network analytics are essential for a full 360-degree view of the event. Compared to Hive, we have all the same Delivery metrics (and more) plus viewership data (client or client-less). NRT: Kollective Network Readiness Test (NRT) is a collaborative service in which Kollective consults with the customers’ enterprise IT teams to test their networks readiness for a live video broadcast. Kollective runs a test showing the benefits of peering efficiencies on the customer network and provides recommendations for configuring SD ECDN agents for network optimization. Our NRT has been used to guide the deployment of over 2 million agents. Battle Tested: Our biggest strength is our experience dealing with complex network architectures and dealing with IT departments of major corporations. It took us years to perfect our system through rigorous lab testing and more importantly, actual testing on massive enterprise networks. We know the pitfalls and have taken steps to prevent them. Our Seats Deployed, Customer List, and Renewal Rate are the Proof Points. 97% Renewal Rate Powerful Analytics & Network Readiness Test 100+ Global 2000 References
47
CITRIX VIRTUAL DESKTOP INFRASTRUCTURE (VDI)
Kollective Internet WAN Central Data Center LAN Management Server(s) HDX Flash Redirection Policies XenApp/XenDesktop Server(s) Thin Client Citrix ICA Traffic Low Bandwidth KDP peering KDP Traffic Low Bandwidth KDP Traffic Low Bandwidth KDP Traffic Low Bandwidth Thin Client Kollective Cloud Servers Thin Client 47
48
Kollective Production Network
NETWORK ARCHITECTURE SIP Video Stream Kollective Proprietary HTTPS Customer Network Internet Kollective Production Network Firewall Firewall Storage Servers VCS/Telepresence User desktop & devices Active directory IdP Server, e.g. ADFS App Load Balancers SAML Service Provider (SP) Metadata Servers App Servers: MediaCenter, Analytics, Webcaster Directory Servers Origin Content Servers Wowza Streaming Servers Konnector Encoder HDX Ready Windows Embedded thin clients are effectively remotely managed low-power PCs, running a cut-down version of a Windows operating system (OS). Local storage allows the OS and a limited number of applications to be installed on the client itself, reducing the dependency on the server and enabling features such as offline usage. To enable HDX thin clients to access Kontiki’s Enterprise Content Delivery Network (ECDN) content, the Kontiki client application should be installed as part of the local OS image. The same application is used for thin clients as for standard Windows PCs. The install footprint is light at approximately 15MB in total. In operation the Kontiki client will store up to 8MB of log data (which automatically rotates). Kontiki makes use of the Citrix HDX MediaStream for Flash and Windows Media to ensure that Kontiki content is automatically rendered locally on the thin client device, utilizing the locally installed Kontiki client software. Peer-to-peer behaviour on a thin client device is exactly the same as with a normal Windows PC.
49
DELIVERY DATAFLOW DIAGRAM
Metadata Server Get delivery metadata request Content metadata Resolve servers for content request Prioritized server and peer list Content delivery range request Content delivery data Peer 2 proceeds through steps 1–4 2 1 3 Directory Server 4 Peer 1 5 8 9 6 7 Origin/Grid Servers Peer 2
50
VIDEO DELIVERY USE CASES
Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Core Shared Services Storage Transcoding API Analytics Security Delivery Foundation: Software Defined ECDN
51
VIDEO DELIVERY USE CASES
IT Benefits User Benefits Platforms WEBCASTING & TOWNHALLS Stream live video to all or any employee 100% reach | Good viewing experience | High quality video Case Studies Minimal network impact | Latency immune | Self-adapting | Testable Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Core Shared Services Storage Transcoding API Analytics Security Delivery Foundation: Software Defined ECDN
52
VIDEO DELIVERY USE CASES
CORPORATE YOUTUBE Build a social platform for searching and consumption of videos Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security 100% reach | Good viewing experience | High quality video IT Benefits Minimal network impact | Pre-Stage content | Congestion avoidance Delivery Foundation: Software Defined ECDN Case Studies
53
VIDEO DELIVERY USE CASES
INTRANET VIDEO Utilize video within your Intranet environment Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security One place for all content | High quality video | Intranet stickiness | Excellent viewing experience IT Benefits Minimal Network Impact | No Additional Intranet Infrastructure Required Delivery Foundation: Software Defined ECDN Case Studies
54
VIDEO DELIVERY USE CASES
VIDEO CONFERENCE STREAMING & RECORDING Use VC rooms as studios for live and on-demand content creation Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security Streaming Available From Any VC Room | Self-Managed | Easy to Use | Low Cost | Increased ROI on VC Estate IT Benefits No content servers or encoders required | Increased ROI on telepresence and VC Delivery Foundation: Software Defined ECDN Case Studies
55
VIDEO DELIVERY USE CASES
LMS, Compliance and Development Enhance training with use of high-quality video Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security Experience Training Through use of Rich Media & Video | Good, Fast User Viewing Experience IT Benefits Minimal network impact | No network impact when user watches video multiple times and scrubs through video Delivery Foundation: Software Defined ECDN Case Studies
56
VIDEO DELIVERY USE CASES
DIGITAL SIGNAGE Optimize delivery of content to the signage displays Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security Enable live video streaming to signage displays | Move larger, higher quality content to signage displays more frequently IT Benefits No additional local caching servers required | Minimal network impact | Congestion avoidance Delivery Foundation: Software Defined ECDN Case Studies
57
VIDEO DELIVERY USE CASES
IPTV TO THE DESKTOP Enable TV to the desktop without an IPTV headend at each location Webcasting & Townhalls Corporate YouTube Intranet Video VC Streaming & Recording Learning & Development Digital Signage IPTV to the Desktop Use Cases Platforms User Benefits Core Shared Services Storage Transcoding API Analytics Security TV Channels on the Intranet accessible from the desktop | Restricted, monitored & scheduled availability IT Benefits Do not need to invest in IPTV headends everywhere | Minimal network impact Delivery Foundation: Software Defined ECDN Case Studies
Similar presentations
© 2025 SlidePlayer.com Inc.
All rights reserved.