1. History of Sports and Entertainment
Chapter 2

2. A Brief History of Leisure
Sports and Entertainment are leisure activities for the purpose of enjoyment.
Consumers need free time and discretionary income

3. A Brief History of Leisure
Used to be pastimes just for the wealthy - needed time and money available.
Labor unions fought for and won higher wages, better working conditions, and better working hours.

4. Entertainment for Everyone
The creation of public transportation got the people to the venues
Thomas Edison invented the kinetoscope – a device for viewing moving pictures
Other inventors – Lumiere brothers and George Eastman – contributed to motion picture technology

5. Entertainment for Everyone
Further inventions such as the nickelodeon helped the entertainment industry grow from silent movies to full-sound films
In 1927, The Jazz Singer premiered as the first talking movie.

6. Entertainment for Everyone
Canadian-born actress Mary Pickford was the world’s first international movie star
Babe Ruth set records in baseball that would stand for decades.

7. Entertainment for Everyone
Entertainment and Sports were a welcomed distraction from the hardships of the Great Depression
They were a relief from the trauma of World War II

8. Development of Sports and Entertainment Marketing
William “Bill” Veeck
Owned Cleveland Indians and Chicago White Sox
Known for Sports Marketing Innovations
Believed consumers wanted to be involved
Fireworks, dazzling scoreboards, special-event nights
Made events more profitable

9. Development of Sports and Entertainment Marketing
Adolph Zukor
Founded Paramount Pictures
Knew how to entertain people
Drew big box-office crowds
Owned a chain of theaters

10. Similarities and Differences
Lakers or Knicks game
See Spike Lee, Jack Nicholson, or Salma Hayek watching Shaquille O’Neal or Keith Van Horn
People Magazine
Sports and Entertainment Stars

11. Sports Figures Have exposure on television Have exposure in magazines
Have exposure in advertising
Have sold clothes, perfume, athletic shoes, and cars

12. Sports Have created TV channels Have inspired Movies
Have been recorded in books
Have their own video games
Have theme restaurants
Have created fashion trends
Have created magazines