1. Making The Audience – A pilot study
Dr Monia Acciari
De Montfort University

2. Key terms
Audience development
Film Festivals
Diasporic Contexts

3. Communities and Film Festivals

4. Leicester Asian Film Festival

5. Bollywood…and other
Building new ways within the South Asian communities, of going to the cinema and experience new forms of cinemas from India (other than Bollywood)
Bollywood cinema represents ‘historically’ a reference point for social engagement (Kaur and Signa 2004), who watched Bollywood as means to connect with their homeland (Dudrah 2006; Acciari 2012; Kaur and Signa 2004).

6. Making the Audience Developing new audiences
Enhance the cultural lives of people in the local community
Looking at the formative years of the diaspora settlement

7. 16/bollywood-films-at-leicesters-natraj-cinema-were- great-fun/

8. Making the audience (pilot approach)
Making new audiences -> memories of potential audience
Data gathering via ‘film screenings’ (and participant observation)
Take back the audience to familiar spaces of social gathering

9. Thanks