1. Senior Living Community
Feature • Advantage • Benefit • Summary
 Residents
Cha
Feature
Advantage
Benefit
1-hr customized group fitness class
Designed for maximum results for each unique group of seniors
Healthier residents better able to do more for themselves
Hiring (background check), train & manage insured trainer
Total outsourcing allows internal resources to be applied in areas more difficult to outsource
More efficient use of all resources providing the highest ROI
Highly Organized Exercise Sessions
Makes it very easy for the trainer to apply the muscle confusion principle for maximum results
Residents reach a level of functional fitness unreachable by less organized, less robust programs
All exercise (light wts., bands, loops, etc) and testing equipment
Appropriate equipment provided to residents without question
No need to spend any time or dollars sourcing equipment
Baseline and follow up testing every 4 months & fitness reporting
Time necessary to devise an appropriate testing protocol, train it and conduct the testing can be devoted to other activities
Internal resource savings
Results reports
All appropriate parties will see the data on participation and resident performance
The results provide a sense of accomplishment and are energizing in themselves for all concerned parties
Fun yet highly productive social event for all participants
More socialization with other residents creates a stronger community bond
Residents are happier because they feel more a part of the senior community
Staff
Free access to self-starter staff exercise program with any resident class
Easy to use exercise programs for the self-starters on staff
More energized staff, less sick days, better overall ability to manage caretaker stress
Trainer-led option for added fee
Package with senior fitness program for reduced fee
Expert guidance for maximum fitness results
Access to educational staff website providing relevant information about many wellness topics
Easy access to relevant health related topics of interest that support the overall wellness concept
Creates a common forum for staff discussion and new wellness idea formulation since they are exposed to the same wellness information
Senior Living Community
Co-op marketing of fitness class
Value added marketing exposure
Leverage other brands that share your market
L2BH: posters, post cards, and/or pamphlets
No internal resources required to develop and print these materials
Silver Sneakers: local mailing, , on-line links
Free co-op marketing with yet another nationally recognized organization
Lutheran Digest: quarterly space ad
Unique marketing exposure to senior groups in a very appropriate setting
Data analysis/development of success stories
Personalized stories created about individual results in the fitness program
Internal marketing resources are saved for other projects
Publication in appropriate local media format
Sharing fitness program results creates a stronger bond to the senior living community and the local community
Community
Local
New local source for fitness-based activities for seniors
Local seniors may be inspired to get fit
Healthier local community of seniors
Strengthened health connection to the local community through local awareness marketing
Build community good will
Local perception of the quality of life experience at the senior living community rises
"Attend Our Class" community outreach opportunity
Ready-made event that provides a relevant way to invite non-residents into the senior living community
Strengthens the connection to the local community, a key source for many future residents