1. Ing. Athanasios Podaras, Ph.D 2015-2016
Web 2.0
Ing. Athanasios Podaras, Ph.D

2. Content Web 2.0 Tools of Web 2.0 Social Media Social Networks
Enterprise Social Networks
Social Commerce
B2B,B2C in Web 2.0
Future and trends of Web 2.0

3. Web 2.0 The term Web 2.0 was coined by O’Reilly Media in 2004
Web 2.0 is the second generation of Internet-based tools and services that enables users to easily generate content, share media, and communicate and collaborate, in innovative ways (Edwards, 2013)
The five C’s of web 2.0 (Karakas, 2009)
COLLABORATION,
CREATIVITY,
CONNECTIVITY,
COVERGENCE,
COMMUNITY

4. Tools of Web 2.0 Social media Social Networks Virtual Worlds Wikis
RSS feeds
Blogs, and microblogs (e.g., Twitter).

5. Social Media
The major implementation tools of social computing are Web 2.0 and social media.
Social media involves user generated online text, image, audio, and
video content that are delivered via Web 2.0 platforms and tools
Users produce, control, and manage content.

6. Social network Subcategory of Social Media
Social Networking: The execution of any Web 2.0 activity, such as blogging or having a presence in a social network. It also includes all activities conducted in social networks
Include Online communities
Share information
Connect people with same interest
Personal, Business, Political
Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo
Flickr, You-Tube, Slideshare, Iens

7. Social Network
A social network is a social entity composed of nodes (which are generally individuals, groups, or organizations) that are connected by links such as hobbies, friendship or profession.
Social Networking Services
provide and host a Web space for people to build their homepages for free
provide basic support tools for conducting different activities and allow many vendors to provide apps (i.e. singers found on YouTube)

8. Enterprise Social Networks
Public (i.e. LinkedIn)
Private (Company Private Network i.e. that invite customers to share experiences, mention their opinion about products)
SOCIAL COMMERCE
E-commerce activities that are conducted in social networks by using social software tools
i.e. Dell Computer claims to have made $6.5 million by selling computers on Twitter in 2 years (Nutley, )
Also, Dell generates ideas from community members at its Idea Storm site.

9. B2B and B2C in Web 2.0
More companies are using blogs, microblogs, wikis, RSS feeds, video ads, podcasts, and other tools in B2B and B2C EC.
i.e. Orabrush Inc. ( orabrush.com ) is a startup company that makes tongue cleaners that reduce bad breath (Youtube)
B2B Games (Gamification)
Virtual games, or gamifi cation , refer to virtual games designed to support B2B training and decision making. Players compete against each other and make market predictions (DiMauro, 2012 ).

10. B2B,B2C in Web 2.0
Virtual trade shows and fairs are gaining popularity. They are primarily B2B in nature.
i.e. MarketPlace365 ( marketplace365.com ) is a vendor that gives companies tools to build virtual trade shows and attract traffic to the shows
Social media can be used to support exhibits even in physical trade shows (Patterson, 2012)

11. By the end of 2013, social networking was playing a much more important role in B2B.
both small and large businesses are using social networks quite successfully to find and retain new business (Leggatt, 2010)
Twitter and LinkedIn are the most-used social networks in B2B in (Pardot, 2011). Twitter is used by Companies TO MONITOR CONVERSATIONS FOR FUTURE BUSINESS OPPORTUNITIES

12. WEB 2.O The future
Web 2.0 is here? What’s next????? Web 3.0, web 4.0 and web 5.0

13. Web 3.0 Future and Expected Capabilities
Make current applications smarter by introducing new intelligent features
Provide easier and faster interaction, collaboration and user engagement
Facilitate intelligent-based powerful search engines
Provide more user-friendly application creation and human-computer interaction capabilities
Increase the wisdom and creativity of people

14. Semantic Web
Semantic Web, is basically a group of methods that focus on machines (in contrast with Web 2.0 that focuses on people)
The technology attempts to enable computers to understand the semantics (i.e., the meaning) of information, by using natural language understanding tools.
An experimental Semantic Web browser has been in use lately. This browser enables users to display data, draw graphs, and make browsing
more interactive. (e.g., w3.org/standards/semanticweb)

15. Other Predictions More intelligent computers
Larger and more efficient data centers based on cloud computing
Use of virtualization in computing infrastructure that will enable the running of any application on an external computing grid
Parallel processing grids that will cut processing costs by 90%
Utility and cloud computing will become the norm

16. Web 4.0 and Web 5.0
Web 4.0 is the Web generation after Web 3.0. It is still an unknown entity. It is known as Symbiotic Web (Aghaei et al. 2012)
Web 5.0 : According to Patel ( 2013 ), “Web 5.0 is still an
underground idea in progress and there is no exact definition of how it would be. Web 5.0 can be considered as Symbionet Web, decentralized.”