1. SHARADHA TERRY PRODUCTS LTD., INDIA

2. THE CORPORATE KG GROUP REAL ESTATE SOFTWARE EDUCATIONAL INSTITUTIONS
GINNING
& SPINNING since 1933
HEALTHCARE
REAL ESTATE
MICROCOTTON
BED LINEN
MICRO COTTON TOWELS

3. CORPORATE SOCIAL RESPONSIBILTY & COMPLIANCES
HOSPITALS
Project "Everything for Child’s Vision" to tackle the primary causes of childhood blindness.
Free eye screening for all the school going elementary students and slum children. This project covers 150,000 children.
Project “Idayam Kaappom scheme" – A scheme to perform 1 free open heart surgery per week for the poor
SCHOOLS
Providing free education for the poor students in the rural areas

4. The power generated caters to a majority of the power requirement
COMMITMENT TO SUSTAINABILITY
“Sharadha is committed to keep water, land and atmosphere environmentally cleaner by adopting clean technologies to reduce consumption, conserve natural resources and to minimize the carbon foot print .”
Wind Mills & Solar Power
The power generated caters to a majority of the power requirement
Sustainable Steam Generation
For steam generation we use agro – waste & bricks made from compressed cotton droppings

5. EFFLUENT TREATMENT PLANT ZERO DISCHARGE FACILITY

6. SOCIAL COMPLIANCE BSCI compliant.
We adhere to all international social compliance Norms
Certified by SGS Labs conforming to SMETA standards
Certified by Intertek Testing Services
Compliance requirements Similar to SA8000 Standard
Certified by STR, BVQI, Omega corporation conforming to Code of Conduct as required by Target, Kohl’s, Marks & Spencer and Macy’s.
Compliant to CTPAT

7. MICRO COTTON® TOWELS
The Group’s terry toweling division Sharadha Terry Products Ltd. manufactures “Micro Cotton®” terry towels.
With Over 80 Years of Textile experience, Sharadha Terry Products Ltd., has a vertically integrated set up from cotton ginning to finished product.
It is equipped with the latest technology available in the world to manufacture the world class high-end terry towels

8. At the Foot hills of Nilgiris
OUR LOCATION
The hi-tech eco-friendly units of M/s Sharadha Terry Products Ltd., is located in the foothills of Nilgiris (METTUPALAYAM), the Queen of Hills in South India.
NEAREST AIRPORT – COIMBATORE MINUTES
NEAREST SEA PORT – TUTICORIN 12 HOURS
Factory Premises
Outside View
At the Foot hills of Nilgiris

9. GINNING TO FINISHED GOODS – VERTICALLY INTEGRATED
SPINNING
WEAVING
PROCESSING
CONFECTION
FINISHED GOODS

10. HOW WE GREW

11. INNOVATION – SHIFT FROM COMMODITY TO LIFESTYLE PRODUCT
1997:
Introduced yarn dyed beach with patterns in the ground as well as pile
2000:
Launched Micro cotton Towels
2002:
Introduced High pile woven bath rugs
2007:
Launched Green Earth towels
2009:
Turbo Capillary Technology invented.
Launched Aertex towel & Sports towel
2012:
Launched Hydratex & Microtwist towels
1992
1994: Manufactured yarn dyed jacquard using air-jet technology – world first
2004:
Launched Microcotton Finest Towels
2008:
Launched Presidential & Microcotton Select towels
2010:
Launched Cloud, our latest invention with world’s longest loops
2014: Launched Cotton Tencel & Studio range towels

12. CAPACITY GROWTH

13. How Microcotton® re-defined and innovated Towels
Towels which performs and deliver an enhanced bathing experience
“Microcotton® launched in the Year 2000”
Innovated the technology of producing bulkier yarns using very fine combed long staple cotton.
Innovation in Spinning , Weaving & Processing of Towels to create unbeatable value in the products .
Brought the Revolution in the Towel industry by launching differentiated Towel products which never existed in the Market.

14. What makes the Microcotton® products special ?
Softness : feather touch softness
Absorbency : 250% more absorbent than a regular towel
Bulkiness: Twice bulkier than a regular towel
Snag free & Lint free
Durability : Highly durable and blossoms after every wash

15. SOFTNESS – FEATHER TOUCH
that
Never Ever
felt before

16. ABSORBENCY
250 % – 300% More absorbent by its weight for the same weight than the regular Towels
The Micro Cotton® Towels Absorbs 250 percent more Moisture by its weight for the same weight as the Regular towels

17. Twice Bulkier than other towels of same weight
BULKINESS
Twice bulkier than any regular towel
Twice Bulkier than other towels of same weight

18. Construction difference between a Normal Towel and a Microcotton Towel

19. BUSINESS PHILOSOPHY
We constantly study and research every retail customer for us to create a right product mix.
Creating a product with features, that has never existed before.
Crafting tailor made product for each segment of the market from department store to supermarkets yet adhering to the Microcotton signature and quality
Introducing new products consistently
Producing products that are sustainable and eco-friendly

20. SUSTAINABILITY INITIATIVES OF SHARADHA TOWARDS
LONG TERM PARTNERSHIP WITH F.A.C.I FALABELLA
Cotton purchase made once a year in the beginning of season and of the first crop to have a standardized quality and so to offer the best.
Long term tie up with cotton growers enables us to accommodate larger volumes
price consistency due to long term procurement strategy
Allocation of dedicated capacities to partners to have a short lead time

21. World’s Recognition of the Product as
Micro Cotton ® Towels
World’s Recognition of the Product as
“THE BEST”

22. Time Werner’s Home Magazine “Real Simple”
Picked 14 Luxury Bath Towels from the Market for Evaluation
Evaluates all the towels based on Softness, Absorbency and Colour Fastness”

23. Four Towels are Selected among
the 14 towels and are rated as
Good
Better
Even Better
The Best
Yes Micro Cotton® towels were selected as “THE BEST” by all the lofty standards on Softness, Absorbency and Colorfastness.

24. The leading Home textile Magazine’s Chief Editor wrote an Editorial citing the Micro cotton as a big revolution in terry towel Industry

25. Normally one expects the price to sales volume is as per this pyramid.
30 Billion Dollar Macy’s Chairman Mr. Lundgren says it is reverse in the case of Micro Cotton towel in his stores.

27. Oprah's Favorite Things 2012
Macy's Hotel Collection Micro Cotton Towels.
"I can never decide what I love more—a bed or a bath. These soft towels combine the best of both worlds. Drying off feels like wrapping yourself in a bath sheet!"—Oprah.
Read more:

28. SOME OF OUR SATISFIED CUSTOMERS

30. WE LOOK FORWARD TO YOUR SUPPORT AND IS KEEN FOR A BUSINESS ASSOCIATION MUTUALLY BENEFICIAL BUILDING A LONG TERM RELATIONSHIP.
THANK YOU!