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The Trend Today 2017.

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Presentation on theme: "The Trend Today 2017."— Presentation transcript:

1 The Trend Today 2017

2 Disney has been a major provider of aid after natural disasters
Disney has been a major provider of aid after natural disasters. The company also takes an interest in protecting the environment, giving proceeds from nature films to plant trees in the rain forest and protect thousands of acres of coral reef.

3 TOMS Shoes The entire company was founded on the idea of giving back. For every pair of shoes sold, another pair is donated to a child in need. More than 10 million pairs of shoes have been donated, and that charitable effort has now extended to vision care for kids.

4 The Opposite of CSR What not to do

5 Social Cleansing!!!!!!!!!!!!!!! What You don’t know

6 Social cleansing class-based killing that consists of elimination of members of society considered "undesirable," including but not limited to the homeless, criminals, the elderly, sex workers, and sexual minorities[ This phenomenon is caused by a combination of economic and social factors, but killings are notably present in regions with high levels of poverty and disparities of wealth.[ Perpetrators are usually of the same community as the victims and are often motivated by the idea that the victims are a drain on the resources of society.[ One of these groups is street children, who are without homes due to abuse, forced displacement, or the death of their parents

7 Chiquita, Dole and Del Monte Face Charges for Crimes Against Humanity
About 200 companies will be facing charges for financing death squads. Among them are the Colombian subsidiary of Chiquita, as well as other multinationals including Dole and Del Monte.

8 Another Dilemma

9 On Going Court Battles in 2016
Banana Workers Are Pushing Hard for Justice After Knowingly Being Exposed to Hazardous Chemicals by Dole Foods and Chiquita Vapors and chemicals would become trapped under the canopy of banana leaves and they would become trapped in its fumes, exposing them to the chemical and cutting off their ventilation. Farmers suffered from infertility, cancer and problems with their renal systems. On Going Court Battles in 2016

10 Corporate Social Responsibility: Definition
The way a corporation achieves a balance among it economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations.

11 Sustainable Business is another way of referring to, and talking about, Corporate Social Responsibility (CSR). But whether you call it Ethical Business, Corporate Social Responsibility or Sustainable Business, you're talking about the same thing. All of these terms refer to systems and strategies for businesses to operate in a responsible manner that benefits their people, communities and environment. Sustainable Business is another way of referring to, Corporate Social Responsibility (CSR). But whether you call it Ethical Business, Corporate Social Responsibility or Sustainable Business, you're talking about the same thing. All of these refer to systems and strategies for businesses to operate in a responsible manner that benefits their people, communities and environment.

12 The Benefits of Corporate Social Responsibility
Stats show consumers were more likely to buy from a company that supports and engages in activities to improve society.”

13 Why do we need CSR? Today consumers increasingly don't accept unethical business practices or organisations who act irresponsibly. Advances in social media (giving everyone a voice) mean that negative or destructive practices quickly fuel conversations online. Organisations are accountable for their actions like never before.

14 The Business Benefits of CSR
CSR should not be viewed as a drain on resources, because carefully implemented CSR policies can help an organization

15 Increase customer retention

16 with customers, suppliers and networks
Develop and enhance relationships with customers, suppliers and networks

17 Attract, retain and maintain a happy workforce

18 Differentiate yourself from your competitors

19 Generate innovation and learning and enhance your influence

20 Improve your business reputation and standing

21 Provide access to investment and funding opportunities

22 Generate positive publicity and media opportunities due to media interest in ethical business activities

23 Key Elements of Corporate Social Responsibility (CSR)
Corporations have responsibilities beyond the production of goods and services. These responsibilities involve helping to solve social problems. Corporations have a broader constituency than just stockholders. Corporations have impacts beyond simple marketplace transactions. Corporations serve a wider range of human values than just economic values.

24 Case for Involvement Business must satisfy society’s needs.
CSR prevents public criticism and government regulation. Business and society are interdependent. CSR is good for the bottom line. Investors and consumers support CSR. Addressing social problems can become financial opportunities (i.e. pollution abatement).

25 Case for Involvement Business should take long-term CSR approach.
Social actions improve public image and goodwill. Business can solve problems as well as government. Proactive approach is better than reactive. Businesspeople are also concerned citizens.

26 Counterarguments Business involvement in social matters increases costs. No reliable guidance for business in CSR matters. Business cannot be held accountable unlike social institutions. There is divided support in business community for social involvement.

27 Copyright © 2014 McGraw-Hill Ryerson Ltd.
Pyramid of CSR “Be a good corporate citizen” Desired “Be ethical” Expected “Obey the law” Required “Be profitable” Required LO 7.4 Copyright © 2014 McGraw-Hill Ryerson Ltd.

28 Corporate Citizenship
Corporate citizenship occurs when a corporation demonstrates that it takes into account its complete impact on society, environment and economy. LO 7.6 Copyright © 2014 McGraw-Hill Ryerson Ltd.

29 Canadian Business and Society: Ethics, Responsibilities & Sustainability
Corporate Social Responsibility: In Practice

30 Corporate Philanthropy: Definition
The effort of business to contribute to society socially, manifested by donations of money or goods and services in kind, voluntarism (where corporate employees work for social causes), and sponsorship of events that contribute to society.

31 Arguments For Corporate Philanthropy
Means to express CSR to community Promotes image of good citizenship Business benefits from volunteer sector Benefits from corporate community investment program Company’s success linked to community’s health

32 Arguments Against Corporate Philanthropy
Funds given belong to shareholders Social welfare is the job of government Corporation might become accountable for actions of charity No guidelines or standards to measure, evaluate, or monitor corporate giving

33 Trends and Concerns in Corporate Giving
Cause-related marketing: The purchase of a particular product results in a donation being made by a corporation to a non-profit organization’s program.

34 Corporate Sponsorship
A partnership which has been established for mutual benefit between a business sponsor and an event or a non-profit. Examples: sports, cultural, and educational events, literacy, race relations, drug abuse, environmental issues, etc.

35 Social Enterprise A model of business operation where some or all profits are deliberately used to further social aims. Two types: (1) non-profit enterprises that contribute all profits to social initiatives (i.e. Value Village thrift stores); (2) for-profit enterprises that divide profits between social initiatives and shareholders (i.e. The Body Shop)

36 There is a range of approaches to social responsibility practices:
Corporate Giving, or Donations Voluntarism Programs Corporate Sponsorship Social Venture Philanthropy Social Enterprise Community Investment

37 Owners have varying degrees of influence on corporate social responsibility and the moral behaviour of the corporation. Owners have an economic responsibility if they wish their corporation to survive while at the same time being responsible for the ethical or social impact of the business.

38 Careers are all about: Strategy Management Publicity.
Increased public demand for sustainable, ethical and environmentally-friendly business practices has necessitated the rise of CSR. Major companies, hire teams of corporate social responsibility professionals. Careers are all about: Strategy Management Publicity.

39 On average, a member of any given CSR team makes around $70,000―a nice chunk of change, given that your job is to sit around thinking about how to make the company look better all day Once you work your way up to management, you'll be making high-class executive wages of (on average) $108,000 or more . 

40 Canadian Business and Society: Ethics, Responsibilities & Sustainability
Chapter Twelve Ethics and Responsibilities in the Workplace and the Marketplace Test 20%


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