1. Unit 7: Multi National Conglomerate- Walt Disney
Ethan Mclaughlin

2. Sector
Walt Disney Studios is apart of lots of different sectors within the creative media industry
Including: Film, television, animation, games, radio and interactive media

3. Overview
Disney is an American media conglomerate. It is the world's second largest media conglomerate in terms of revenue, after Comcast. Disney was founded on October 16, 1923.
The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studios in cinema. Disney's other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media.

4. Structure and Ownership
Disney is a conglomerate, meaning that it is made up of lots of different business and companies. Disney would be the parent company and all the other ones would be subsidiaries.

5. Sources of income
As Disney owns lots of different companies, they will make money of their products, including products of
Marvel Studios
Lucasfilm ltd.
Pixar
ESPN
ABC

6. Product diversity Disney has a very wide product diversity including
films,
television programmes
radio shows
toys
video games
clothing

7. Profitability of product range
There is definitely lots of profit to be made in Disney’s product range, especially films, for example within the top 20 highest grossing films ever, Disney or companies owned has made 10 of them, the most notable being the Force Awakens, which made over 2 billion dollars.

8. Competitors
Disney has 5 main competitors, Viacom, Time Warner, Fox, CBS and Comcast, while they are competitors Disney is usually on top in terms of revenue. In 2016 Disney made Billion dollars, where as Viacom, time warner, fox and CBS made 12.49, 28.11, 28.98, billion dollars respectively.

9. Rating as a career choice
I would love to work with Disney or a Disney owned company, especially working on a Marvel or Lucasfilm production.