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Convincing Stakeholders that IP Matters for Their Business

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Presentation on theme: "Convincing Stakeholders that IP Matters for Their Business"— Presentation transcript:

1 Convincing Stakeholders that IP Matters for Their Business
Krakow; September 2013 ron marchant CB FRSA

2 Stakeholders NOT LAWYERS Business people Researchers Investors Bankers
Government Officials NOT LAWYERS ron marchant CB FRSA

3 The Stakes IP represents the intangible marketable assets of business
Protects and defines origins and uniqueness Enables financial return on R&D effort and investment Strengthens the bottom line – sales and profit Increased employment Increased investor returns Economic growth Greater innovation TAXABLE – government return? ron marchant CB FRSA

4 TALK ABOUT BUSINESS MONEY RELEVANT FORMS OF IP EFFICIENT PROCESS
DO NOT TALK ABOUT LAW DETAILS OF IP ron marchant CB FRSA

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