1. Contrast Repetition Alignment Proximity
Four Basic Principles
Contrast Repetition Alignment Proximity

2. Big Contrast Small Light
When two elements are different, there is a contrast between them. This contrast can be created in a variety of ways.
Dark
Big
Small
Light
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3. Repetition
Repetition is a repeated element throughout the design. By having repetition there is unity and a visual interest created.
There is also repetition throughout this power point with the arrows at the bottom of each page.
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4. Alignment
Alignment means to not put something on the page without reason. There should be purpose for where it is placed and there should be visual connections between each piece.
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5. Proximity
Proximity means to group like things together. When items are related, they should be close together, and when they are not, they should not be far apart.
Title: Red Ball
Story: Timmy loves his red ball. One day it rolled away, but his friend Sam brought it back.
Title: Jumpy Dog
Story: Timmy has a dog named Tigger. He named him this because his dog is always jumping just like Tigger on Winnie the Pooh.
This shows proximity because the titles and their stories are together but are far from the other title and story.
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6. Font Rules Serif San Serif
Thicker, overall very readable and used commonly in texts such as children’s books
Very little transition in the strokes
San Serif
Without the horizontal serifs
No visible thick/thin transition in the strokes
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7. Quiz Question 1
Alignment means to put something on the page without reason
True
False
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Quiz Question #2

8. YES!
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9. NO 
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10. Quiz Question 2 Which font includes horizontal serifs on it’s letters?
San Serif
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11. YES!
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12. NO 
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