1. Creating Collaborative Partnerships
Chapter 15
Creating Collaborative Partnerships

2. Learning Outcomes 15.1 Identify the different ways in which
companies collaborate using technology
15.2 Compare the different categories of
collaboration technologies
Define the fundamental concepts of a
knowledge management system

3. Learning Outcomes 15.4 Provide an examples of a content
management system along with its
business purpose
15.5 Evaluate the advantages of using a
workflow management system
15.6 Explain how groupware can benefit a
business

4. Teams, Partnerships, and Alliances
Organizations create and use teams, partnerships, and alliances to:
Undertake new initiatives
Address both minor and major problems
Capitalize on significant opportunities
Organizations create teams, partnerships, and alliances both internally with employees and externally with other organizations

5. Teams, Partnerships, and Alliances
Collaboration system – supports the work of teams by facilitating the sharing and flow of information

6. Teams, Partnerships, and Alliances
Organizations form alliances and partnerships with other organizations based on their core competency
Core competency – an organization’s key strength, a business function that it does better than any of its competitors
Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processes

7. Teams, Partnerships, and Alliances
Information technology can make a business partnership easier to establish and manage
Information partnership – occurs when two or more organizations cooperate by integrating their IT systems, thereby providing customers with the best of what each can offer
The Internet has dramatically increased the ease and availability for IT-enabled organizational alliances and partnerships

8. Collaboration Systems
Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management
Collaboration system – an
IT-based set of tools that supports
the work of teams by facilitating
the sharing and flow of information

9. Collaboration Systems
Two categories of collaboration
Unstructured collaboration (information collaboration) - includes document exchange, shared whiteboards, discussion forums, and
Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

10. Collaboration Systems
Collaborative business functions

11. Collaboration Systems
Collaboration systems include:
Knowledge management systems
Content management systems
Workflow management systems
Groupware systems

12. Knowledge Management Systems
Knowledge management (KM) – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
Knowledge management system – supports the capturing and use of an organization’s “know-how”

13. Explicit and Tacit Knowledge
Intellectual and knowledge-based assets fall into two categories
Explicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of IT
Tacit knowledge - knowledge contained in people’s heads

14. Explicit and Tacit Knowledge
The following are two best practices for transferring or recreating tacit knowledge
Shadowing – less experienced staff observe more experienced staff to learn how their more experienced counterparts approach their work
Joint problem solving – a novice and expert work together on a project

15. Explicit and Tacit Knowledge
Reasons why organizations launch knowledge management programs

16. KM Technologies Knowledge management systems include:
Knowledge repositories (databases)
Expertise tools
E-learning applications
Discussion and chat technologies
Search and data mining tools

17. KM and Social Networking
Finding out how information flows through an organization
Social networking analysis (SNA) – a process of mapping a group’s contacts (whether personal or professional) to identify who knows whom and who works with whom
SNA provides a clear picture of how employees and divisions work together and can help identify key experts

18. Content Management
Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment
CMS marketplace includes:
Document management system (DMS)
Digital asset management system (DAM)
Web content management system (WCM)

19. Content Management
Content management system vendor overview

20. WORKING WIKIS
Wikis - Web-based tools that make it easy for users to add, remove, and change online content
Business wikis - collaborative Web pages that allow users to edit documents, share ideas, or monitor the status of a project

21. Workflow Management Systems
Work activities can be performed in series or in parallel that involves people and automated computer systems
Workflow – defines all the steps or business rules, from beginning to end, required for a business process
Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process

22. Workflow Management Systems
Messaging-based workflow system – sends work assignments through an system
Database-based workflow system – stores documents in a central location and automatically asks the team members to access the document when it is their turn to edit the document

23. Groupware Systems
Groupware technologies

24. Groupware Systems
Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing

25. VIDEOCONFERENCING
Videoconference - a set of interactive telecommunication technologies that allow two or more locations to interact via two-way video and audio transmissions simultaneously

26. WEB CONFERENCING
Web conferencing - blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather” at a password-protected Web site

27. INSTANT MESSAGING
is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic
Instant messaging - type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet

28. INSTANT MESSAGING
Instant messaging application

29. CHAPTER FIFTEEN Opening Case Study Questions
Identify which systems eBay could use to collaborate internally
Explain which Internet technologies have facilitated the way in which eBay collaborates with both its customers and business partners
List the four collaboration systems discussed in this chapter and rank them in order of importance to eBay’s business
Describe how eBay could leverage the power of a knowledge management system for its employees and for its customers

30. CHAPTER FIFTEEN CASE DreamWorks Animation Collaboration
DreamWorks and Hewlett-Packard were the first to introduce a collaboration studio for simulating face-to-face business meetings across long distances
By connecting its California teams in Glendale and Redwood City, DreamWorks was able to speed up production of Shrek 2

31. Chapter Fifteen Case Questions
How can companies use Halo to increase their business efficiency?
Explain how a company like PepsiCo can use Halo to gain a competitive advantage in its industry
How can knowledge management be increased by using a product such as Halo?
4. Why would a company like DreamWorks, that is not IT focused, be interested in collaboration technology?