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Raw Travel Introduction – Season 4

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Presentation on theme: "Raw Travel Introduction – Season 4"— Presentation transcript:

1 Raw Travel Introduction – Season 4

2 Raw Travel - 6 TOUCHSTONES
1. ADVENTURE 2. MUSIC 3. GIVING BACK 4. ECOTOURISM 5. PRACTICAL 6. FUN

3 U.S. DISTRIBUTION & AUDIENCE
Free, Over-the-Air Broadcast Television Broadcast is the most powerful way to reach viewers No subscription required so cord cutting is not an issue Over 800K viewers weekly in U.S. alone. Raw Travel’s Distribution is powerful and reaches +159 cities in +105 MM homes representing +93% of Total U.S. Homes Raw Travel’s Audience is larger than most major Cable Networks & is Growing Rapidly

4 RAW TRAVEL HAS SHOWN REMARKABLE & CONSISTENT DISTRIBUTION GROWTH…
Number of U.S. Markets Percentage of U.S. TV Homes Millions of U.S TV HHs …with Season 4 ( ) available in + 93% of u.S. TV homes, which is larger than most cable networks SOURCE: Raw Travel U.S. Distribution Lists Season 1- Season 4: As of May 11th, 2016.

5 RAW TRAVEL covers 93% of u.s. tv homes
Nielsen DMA Coverage 158 Cities & 105 Million Homes ... Giving raw travel an audience much larger than most cable networks SOURCE:: Raw Travel Distribution List compared to Nielsen DMA coverage.

6 Raw Travel Audience Trend Seasons 1, 2, 3 & 4 (13 Weeks In)
Average National P2+ IMPs Source: Nielsen Overnights -Metered Market IMPs Modeled to full National Coverage 1st 13 Weeks of Season 1, 2, 3 & 4

7 FALL 2016 RAW TRAVEL’S AVG. HOUSEHOLDS AUDIENCE RANKS #7 OVERALL COMPARED TO TOP CABLE NETWORKS
RANK NETWORK Households 1) Hallmark 1,329,802 2) Fox News 1,138,505 3) ESPN 1,052,854 4) Nickelodeon 927,641 5) HGTV 818,061 6) Discovery I.D. 750,661 7) Raw Travel 682,681 8) USA 677,597 9) CNN 675,132 10) AMC 673,078… 42) Travel Channel 231,753 #7 Source: Nielsen, National People Meter Data & Local Broadcast Overnights, 9/26/16-12/31/16 Cable = Sat-Sun/6A-2A Daypart Average & Raw Travel = Avg. Weekly Delivery

8 “Raw Travel” Expands lead over “Parts Unknown” in all major demographics IN SEASON 4!
686 588 295 85 110 * (000s) Source: Raw Travel 4th Qtr ’16 (9/26-12/26/16) & CNN Parts Unknown Avg. 9 Original Telecasts (9/25-12/4/16)

9 International territories
EUROPE: Belgium, Poland, Russia, Italy, Hungary, Romania, Spain, Netherlands, Hungary PENDING: Norway, United Kingdom AFRICA: Sub Sahara Africa, French Speaking Africa PENDING: South Africa (Pending) ASIA: Pacific Rim (Discovery Asia), Nat Geo People, Amazon India, Israel… LATIN AMERICA: PENDING: Various Networks OTHER: Airlines: Malaysian Air, Saudi Airlines, Royal Jordanian, Finnair, PENDING: Norwegian Air (Pending) * Various Series of Raw Travel Distributed via OTF As of Q3-16

10 the raw Travel Sweet Spot
Hostels Backpackers Flashpackers Survivor Man Budget Traveler Raw Traveler Luxury Traveler Luxe Resort Luxe Spas Trophy Trips Private Jet

11 ADVERTISER LIST

12 RAW TRAVEL - SEASON 4 (‘16-17) DESTINATIONS
AFRICA Ghana South Africa CARRIBEAN Cuba Dom. Republic Haiti Guadeloupe* LATIN AMERICA Nicaragua Peru* NORTH AMERICA Houston Philadelphia Quebec City Montreal Colorado Tennessee * Tentative RAW TRAVEL - SEASON 4 (‘16-17) DESTINATIONS


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