1. A SAMARTHA BHARATA INITIATIVE
VIVEK BAND CAMPAIGN
A SAMARTHA BHARATA INITIATIVE

2. SAMARTHA BHARATA VISION MISSION
A campaign and a volunteer platform for 50+ activities, started in 2014
VISION
To transform Bharat by involving people in sustainable social, economic and cultural initiatives and by imbuing the spirit of nationalism
MISSION
Introduce meaningful social, economic and cultural initiatives
Connect individuals to participate in activities
Inspire service-minded enthusiasts to develop problem-solving and leadership skills
Provide opportunity to organizations to partner in nation-building
Incubate new ideas to solve social & economic challenges

3. ACTIVITIES
SLUM RELATED – Tuition Centers, Health programs, Balagokula, Vidya Nidhi, Vocational training
SPECIALLY-ABLED, ORPHANAGE & PRISONERS’ WELFARE
GRAMAVIKAS, AGRICULTURE & VANAVASI VIKAS –
Gou-samvardhana, Organic farming
HEALTH RELATED – Yoga, Bloodbank, HIV Patients’ Welfare
ENVIRONMENT – Waste Management,Rainwater harvesting, Lakes
VALUE-ADDED EDUCATION – Balbharati, Disha, Tapas,
Teaching in govt schools, Vijnana Bharati
SPECIAL SERVICES – Legal Aid, Social Incubator, CSR
ARTS & INTELLECTUAL ACTIVISM -Art & Theatre, Literature
SOCIAL AWAKENING – Human Rights, Consumer Rights, RTI

4. VOLUNTEER MOBILISATION
STEP(Social transformation empowerment program)
1-week residential social ‘orientation boot camp’ for upcoming volunteers
Impart basic skills & knowledge to social volunteer & entrepreneur
In-depth understanding of social sector needs & avenues available
VOLUNTEER WORKSHOPS
Half-day or 1-day workshops for interested in their vicinity
Glimpse of different social projects going on
Mapping them according to their interest and skill-sets
VIVEK BAND CAMPAIGN
Campaign between 12th - 26th January
Inspiring youth with spirit of nationalism through
Swami Vivekananda’s message of Character-building and
Nation-building
In essence, “ Be Good Do Good” - wear wrist bands
Invite youth to explore Samartha Bharata for DO GOOD activity

5. VIVEK BAND CAMPAIGN

6. BACKGROUND
Launched in 2015 on 152nd birth anniversary of Swami Vivekananda
Annual campaign between 12th-26th January
GOAL
As envisioned by Swami Vivekananda, to orient youngsters towards
character-building
developing societal goals for nation-building
In essence , BE GOOD – DO GOOD

7. BE GOOD-DO GOOD BE GOOD – Character-building
Guiding examples –Practice yoga, Maintain personal hygiene, Read inspirational books, Practice discipline/honesty/compassion to living beings
DO GOOD – Societal goals for Nation-building
Guiding examples – Impart values to kids, teach under-privileged, organise cleanliness programs in neighbourhood, water conservation, donate blood, conduct organ donation camps etc
Visit for more such activities

8. TARGET AUDIENCE How can you volunteer ?
WHO - Youngsters are largest demography,
Reaching societal goals and future of nation depends on them
WHERE TO FIND THEM
CONTACT
Educational institutions
Offices (IT-BT)
Coaching Centers – IIT, IAS, PUC
Industries (Garment factories, Auto-Manufacturers)
Hospital staff
Apartments
Slums
New Age Spirituality - Ashrams
Heads of institutions
CEOs, CSR Heads, HR Heads
Administrative Heads
Owners, CEOs, HR Heads
Administrative Heads, CEOs
RWAs, Presidents
Local leaders, Self-help groups
Religious/spiritual heads
How can you volunteer ?

9. Share DO GOOD experiences on Whatsapp # or at www.samarthabharata.org
CAMPAIGN – WHEN & HOW
WHEN : 12th -26th January
Share DO GOOD experiences on Whatsapp # or at
INDIVIDUALS
ORGANISATIONS
SPONSORS
&
MEDIA PARTNERS
Wear a Vivek band and gift 4 bands to friends
Make positive changes in self & involve in DO GOOD activity
Sponsor bands for students/employees OR
Allow sale of bands on premises
Organise DO GOOD activity
Organise talks about spirit of service during campaign
Sponsor Vivek Bands production
Sponsor DO GOOD events
Sponsor advertisements of campaign

10. AVAILABILITY OF BANDS WHERE
Locations updated at and Facebook page *NOT BEFORE FIRST WEEK OF JANUARY*

11. COMMUNICATION MATERIAL
INFLUENCERS
OUTDOOR
OTHER COLLATERAL
Presentation – for internal teams
Concept Note
SB Booklet – Activities Booklet
Posters – For Bulletin Boards in orgs & institutions
Banners – For standees (coffee shops, Malls, retail stores, book stores) , Speaking events, DO GOOD events
Hoardings – Vantage Locations
Letters - to institutions regarding DO GOOD event
Participation Certificate – to institutions that participate in DO GOOD event
Thank You Letters - to institutions at end of campaign
Sale Invoice – for sales to institutions and retail locations
Receipt – Fundraising and band sales
**Material is Centralised and will be sent on request
How can you volunteer ?

12. COMMUNICATION MATERIAL

13. PROMOTIONS How can you volunteer ? TECHNOLOGY SOCIAL MEDIA
MAIN STREAM MEDIA
Website –
Facebook - facebook.com/SamarthaBharata
Twitter - twitter.com/SamarthaBharata
Youtube
WhatsApp
Blogs & Articles – regarding Swami Vivekananda, activities of Samartha Bharata, importance of seva
Videos – endorsement by influencers / brand ambassadors
Social Media Campaign
and SMS
Press-
Press Release
Press Meet
Print Ads
Electronic Media
Inviting to events
Radio Jingles and talks
How can you volunteer ?

14. PROMOTIONS

15. PROMOTIONS

16. 2015, 2016 CAMPAIGNS Reached ~10 Lakh people through the bands
Several Speaking events were conducted
Many DO GOOD events were organised

17. 2015, 2016 CAMPAIGNS

18. ‘DO GOOD’ THEME FOR 2017 How can you volunteer ?
CAMBA (Corneal Andhatva Mukt Bharat Abhiyan) or Eye Donation is identified as DO GOOD activity of 2017
Formally Proposing Activity to institutions, offices, organisations etc across state
Arranging Speakers for events at colleges, offices etc
On-time delivery of bands & collateral to institutions
Ensuring proposed activity takes place in institutions
Procuring event videos, pictures from each institution and sending to
Account closures
How can you volunteer ?

19. FUND-RAISING Finding individuals and organisations for – Contributions
Sponsoring specific number of Vivek Bands
Sponsoring DO GOOD events
Sponsoring campaign advertisements
How can you volunteer ?

20. DISTRIBUTION & CHANNELS PARTNERS
Institutional
Retail
Online
Educational
Religious
Offices
NGOs
Hospitals
Coaching Centers (IAS, IIT, CA)
SB sister organisations
Malls
Book stores
Grocery chains
Resident Welfare Assns.
Patanjali
Coffee shops
Flipkart
Snapdeal
How can you volunteer ?

21. PROMOTIONS How can you volunteer ? LOCAL CELEBRITY ENDORSEMENTS
Shoot local videos of celebrities (less than 40 seconds) endorsing Vivek Band and share with Central team at before December end
DEVELOPING COLLATERAL
Write Blogs, Articles with BE GOOD DO GOOD theme from December 2016 and share at
MEDIA
Contact local Media for promotion before campaign begins and to cover local events during campaign – TV, Radio, Print
SOCIAL MEDIA
12th-26th Jan - sending local event details, photos , videos , media coverage etc to
How can you volunteer ?

22. ONLY FOR KEY VOLUNTEERS
CAMPAIGN LITERATURE
ONLY FOR KEY VOLUNTEERS
LITERATURE FOR KEY VOLUNTEERS
Presentation Material (English and Kannada)
Vivek Band Campaign Brochure (English and Kannada)
Letters to Institutions and Organisations (English and Kananda). Present the letter along with Vivek Band Campaign Brochure
Request for Sponsorship– Letter to organisations and noted individuals. Present the letter along with Vivek Band Note
PROMOTIONAL MATERIAL
Posters (as downloadables on website by December end)
Banner and Hoarding designs (as downloadables on website by December end)
POST CAMPAIGN
Certificate of Participation – to organisations and institutions
Thank you Note for Participation
**If you have not received this material, ask Bengaluru team

23. TEAM LEADS
BANDS PROCUREMENT – PRADEEP & MALINI – ,
FUND-RAISING – RADHAKRISHNA HOLLA , BRIJESH, CHANNAMALLIAKARJUN –
PROMOTIONAL MATERIAL – APARNA –
ENDORSEMENTS – MALINI & APARNA –
DISTRIBUTION & CHANNEL PARTNERS – PRADEEP, K.S. SRIDHAR , DEVANAND , ,
BLOGS & ARTICLES, MEDIA – RAJESH –
ACCOUNTING – MALINI & APARNA

24. NEXT MEETING WHEN TOPIC OF DISCUSSION Decide date
Detailed plan from each team about-
Number of bands required
Sale of bands – plan, locations etc
DO GOOD activity plan
Local promotions, Distribution network, Fund-raising

25. THANK YOU