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Social Network Analysis: A Practical Introduction for Beginners

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Presentation on theme: "Social Network Analysis: A Practical Introduction for Beginners"— Presentation transcript:

1 Social Network Analysis: A Practical Introduction for Beginners
Jonathan Rubright, MS Steve Fifield, PhD Delaware Education Research and Development Center EERS 19 April 2010

2 SNA: What is it? "the mapping and measuring of relationships and flows between people, groups, organizations, computers or other information/knowledge processing entities." (Valdis Krebs, 2002) Nodes People, Organizations . . . Connected by Ties Relationship existence and strength Form analyzable Patterns Social network analysis helps reveal real network outside organizational charts, and can identify boundaries of flow and connection.

3 Sociogram example

4 Before and After What changed? What remains similar? 2006 2008

5 2006 2008 Yellow=Clinician Green=Clinician/Scientist Blue=Scientist
White=NR

6 Common Issues & Applications
Formal vs. informal organizational structures & processes Key individuals & subgroups Information flow & supportiveness Changing practices & changing relationships

7 Data Collection Considerations
Unbounded network data (name-generator) Social networks reported by individuals Bounded network data (roster approach) Network boundaries with complete list of members

8 Unbounded Network data
Which people in the neighborhood would you trust to look after your child? At work, in neighborhood – how define?

9 Bounded network data Which of these people in the neighborhood would you trust to look after your child? Name Trust to look after? Susan Yes / No Jill Tommy Billy Bounded networks not able to draw from outside members, yet often produce more connected networks.

10 Data Setup Most familiar datasets have a set of cases with variables on each case… Name Sex Age Role Jack M 22 Admin Jill F 35 Director Andre 68 Sandra 42 Financial

11 Data Setup 2 Most SNA datasets are matrices with nodes in both rows and columns Cells represent relationships between nodes Jack Jill Andre Sandra . 1

12 Methodological Considerations
Missing data can seriously distort network Limiting number of network choices truncates the network Informant fatigue Limitations of self report Inconsistent definition of relations Dynamic nature of networks

13 Data Collection Example
Complete network data Have you met this person before this session at EERS? Data organization, management, analysis

14 Connectedness Identifying characteristics of individual actors based on their relationships with others in the network Examples: indegree, outdegree,betweenness Identifying characteristics of subgroups in the network Identifying characteristics of the network as a whole Density

15 Questions and Comments?
Questions you might like to answer using social network analysis?

16 Thank you! Jonathan Rubright, rubright@udel.edu
Steve Fifield,

17 Bibliography of Resources
Books Websites

18 2006

19 2008

20 2006 Yellow=Clinician Green=Clinician/Scientist Blue=Scientist
White=NR 20

21 2008 Yellow=Clinician Green=Clinician/Scientist Blue=Scientist
White=NR

22 SPSS Code Example *Extract data from master data file for anonymous collaborative network analysis. *Research colloborator before? *First I will load the main Excel dataset into SPSS. GET DATA /TYPE=XLS /FILE='C:\Documents and Settings\rubright\Desktop\data_clean_ impute.xls' /SHEET=name 'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767. DATASET NAME DataSet1 WINDOW=FRONT. *I'll rename the variables names for easier use in UCINet. RENAME VARIABLE (John_before=John). RENAME VARIABLE (Steve_before=Steve). *Finally, I will save the updated dataset as an Excel file named before_anon.xls, only variables usable in UCINet. SAVE TRANSLATE OUTFILE='C:\Documents and Settings\rubright\Desktop\before_nr_anon.xls' /VERSION=8 /MAP /REPLACE /FIELDNAMES /CELLS=VALUES /KEEP= ID John Steve.


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