1. HIV Prevention through Blued
Getting it online
HIV Prevention through Blued
Guodong Mi, M.D., Ph.D. Chief Medical Officer and Vice-president of Blued

2. No conflicts of interest to declare

3. Total Registered Users
79.80%
20.20%
By the end of 2016
Chinese Users
Overseas Users
Total Registered Users
>30 million
Initiated in China in
Launched in Global Markets in

4. Mission: Changing the life of gay men with science and technology.
History: dated back to 2008.
Mission: Changing the life of gay men with science and technology.
Partnership: UNAIDS, WHO, CDC-GAP, NCAIDS, Chinese Association of AIDS/STD, CBOs, Media, etc.
The most influential organization of public welfare for gay men in China

5. Unique Platform for HIV/AIDS Prevention and Control
46 CBOs in China deliver health information, promote HIV testing and carry out HIV/AIDS related care programs through Blued.
Blued provides HIV/AIDS related services to neighboring countries, such as Thailand, Vietnam and Indonesia

6. Online HIV Testing Booking System
Gay-friendly HIV testing sites operated by CBOs in 8 large cities across China
GPS navigation and smart phone based;
Combination of HIV testing and behavioral surveillance;

7. Scientific Research and Capacity Building
>40 scientific studies collaborating with varied partners:
Behavioral Surveillance;
MSM population size estimation in Beijing, Shanghai and Guangzhou;
MSM migration cohort over 5 years;
HIV self-testing pilot study in 5 provinces;
RCT of online intervention in 20 cities;
PrEP and PEP awareness and acceptability survey;
Online training courses development:
ethical principles for public health

8. Online survey of PrEP through Blued, March 2017
4 581 participated in the online survey
Nearly 55% participants aged at18~25y
56.7% had unprotected anal sex in past 12 months
55.3% reported >2 sex partners

9. Acceptability of PrEP if available
Awareness of PrEP
Acceptability of PrEP if available
Unknown
Never heard
Known

10. Promoting awareness of PrEP through Live broadcast
2 national experts from Titan hospital
An hour live broadcast focusing on PrEP
More than 50,000 Blued users watched online during the live broadcast
Over 200,000 watched the rebroadcast

11. Challenges of PrEP in China
TDF/FTC or Truvada NOT approved for prevention
Lack of national technical guidance
Low awareness and lack of knowledge

12. Acknowledgements National Center for AIDS/STD Control and Prevention
CDC-Global AIDS Program, Beijing Office
Titan Hospital, Capital Medical University