1. PLANTING THE SEEDS OF
AGRI-TOURISM

2. Agri- Tourism: \Ag"ri*cul`ture\
Noun
Also called “farm or rural tourism”, the universal appeal of which rests on the ordinary activities of a rural community
Examples:
Educational Tours
Organic Farms
Farms with facilities

3. Product portfolio development priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach Tourism
Leisure and Entertainment Tourism
MICE and Events
Tourism
Health,Wellness, and Retirement Tourism
Cruise & Nautical Tourism
Diving and Marine Sports Tourism
Education Tourism
National Tourism Development Plan

4. The program is in line with Ambisyon Natin 2040 specifically to the Pagbabago segment of the Vision which aims to “reduce inequality in economic development opportunities.” The tourism industry was identified as one of the priority sectors to achieve the vision of a “relevant, inclusive and sustainable economic growth.”
The tourism industry has a key role in spreading economic growth in all areas of the country as its value chain extends even to the farthest sitio or barangay where tourist attractions are located.

5. Philippine
Agri-tourism

6. Philippine Agri-tourism
Program
1999
Recognizing the potential as a support sector to agriculture, an Inter-Agency Committee (IAC) was created among the Departments of Tourism (DOT) and Agriculture (DA) and representatives from the travel industry and academe (UP-AIT)

7. Philippine Agritourism Agri-Tourism/ Farm Site
Program
2004
A Memorandum Circular (MC) was released on the Rules and Regulation to Govern the Accreditation of
Agri-Tourism/ Farm Site

8. Philippine Agritourism
Program
2016

9. AGRI-TOURISM
HIGHLIGHTS

10. Fun Farms Training (2016 – 2017 )
Region VIII - Easter Visayas –Tacloban
Region VI - Western Visayas – Iloilo City
Region II - Cagayan Valley - Isabela
Region IX - Zamboanga Peninsula- Zamboanga City
Region XIII - CARAGA - Butuan
Region XII - SOCKSARGEN - Midsayap, Cotabato
Cordillera Administrative Region (CAR) – Baguio City

11. ACCREDITATION OF AGRI-TOURISM FARM SITES
CATEGORIES OF AGRI-TOURISM/FARM SITES
Day Farm
Farm Resort

12. ACCREDITED AGRI-TOURISM NO. OF ACCREDITED AGRI-FARMS
FARM SITES (2017)
REGION
NO. OF ACCREDITED AGRI-FARMS
CAR (Benguet) 1
REGION I (Pangasinan) 2
REGION II (Isabela)
REGION III (Bulacan, Nueva Ecija, Pampanga, Nueva Ecija, Tarlac) 6
REGION IV-A (Batangas, Cavite, Laguna, Rizal) 11
REGION V (Albay, Camarines Sur)
REGION VI (Iloilo, Negros Occidental) 5
REGION VIII (Biliran)
REGION X (Misamis Oriental)

15. EDL FARM: THE FARM HOUSE

17. VILLEGAS FARM

18. LIGAS KBP FOUNDATION

19. AGRI-TOURISM MARKETING Culinary Tourism Travel Exchange
Madrid Fusion Manila 2017:
Culinary Tourism Travel Exchange
April 7, 2017
SMX Convention Center
Other Agri-Tourism Promotion/Marketing
Farm Tours
Inclusion in brochures

20. The Mother Nature Network website also named the Philippines in 2016 as one of the Top 8 agri-tourism destinations in the world together with Taiwan, Brazil, (USA) California, (SPAIN) Mallorca, Grenada, (USA) Hawaii and (ITALY) Tuscany.

21. Core Strategy: Development of Tourism Centers and Themes

22. Core Strategy: Development of Tourism Centers and Themes
Aurora
Surfing and
Country Get Away
Bataan
Historic Place of Valor

23. Bulacan Nueva Ecija Arts, Cultural and Historical Center
Agri-Tourism and Nature Adventure Destination

24. Pampanga
Culinary Hotspot
Subic - Clark
Leisure, Sports and MICE Hub

25. Tarlac Zambales Pilgrimage and Ecotourism Site
Beach and Mountain Hideaway
Note: All photos taken from the web

26. What more needs to be done?
Grant of incentives for investors in Farm Tourism by TIEZA
On-the-job training for graduating students (from planting to harvesting)
3. Tour packaging with nature, leisure and wellness activities
4. Trade fairs and exhibitions

27. Tourism Clusters
West Central Luzon Cluster: Zambales, Bataan, SCADC, the Subic Freeport and Olongapo City
North Central Luzon Cluster : Pampanga, Angeles City, CSEZ, Tarlac and SCADC
South Central Luzon Cluster : Bulacan and Pampanga
East Central Luzon Cluster: Nueva Ecija and Aurora

28. MAGTANIM PO TAYO NG AGRI-TURISMO SALAMAT PO!
cnsolanor
MAGTANIM PO TAYO NG
AGRI-TURISMO
SALAMAT PO!