1. Distracted Driving Provided by:
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Nueces County Safe Communities Safe Driving Public Education Campaign

2. Nueces County Safe Communities Safe Driving Public Education Campaign
Causes of Traffic Crashes?
National Safety Council
Nueces County Safe Communities Safe Driving Public Education Campaign

3. Distracted Driving Causes Error
It is any activity that diverts attention away from driving.
All distractions endanger driver, passenger, and bystander safety.
Nueces County Safe Communities Safe Driving Public Education Campaign

4. Statewide Inattention
In 2013, driver inattention was a contributing factor in 18,635 Texas crashes.
These crashes resulted in 460 fatalities and 2,085 serious injuries.
Texas Department of Transportation
Nueces County Safe Communities Safe Driving Public Education Campaign

5. Nueces County 2013
Driver inattention contributed to 970 Nueces County crashes.
5 fatalities and 460 serious injuries.
Texas Department of Transportation
Nueces County Safe Communities Safe Driving Public Education Campaign

6. Is This a New Issue? 1913 1930 1954 1983 1996 2000 Windshield Wipers
Radios
Drive-Up
Windows
Mobile
Phones
Telematics
Devices ,
Internet, etc.
Different Safety Issues throughout the Last Century
AAA
Nueces County Safe Communities Safe Driving Public Education Campaign

7. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Cell phone use (talking, listening, dialing, texting).
Generally distracted or “lost in thought”
Nueces County Safe Communities Safe Driving Public Education Campaign

8. Nueces County Safe Communities Safe Driving Public Education Campaign

9. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Other occupants (talking with or looking at other people)
Outside person, object or event (such as rubbernecking)
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Nueces County Safe Communities Safe Driving Public Education Campaign

10. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Adjusting audio or climate controls
Using or reaching for a device brought into vehicle, such as navigational devices or headphones
Picture from:
Picture from:
Nueces County Safe Communities Safe Driving Public Education Campaign

11. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Personal Grooming
Nueces County Safe Communities Safe Driving Public Education Campaign

12. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Smoking (includes smoking, lighting up, putting ashes in tray.)
Moving objects (pets or insects)
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Nueces County Safe Communities Safe Driving Public Education Campaign

13. Nueces County Safe Communities Safe Driving Public Education Campaign
Types of Distractions
Eating or drinking
Using other devices or controls integral to the vehicle
Nueces County Safe Communities Safe Driving Public Education Campaign

14. Distractions Affect the Driver:
Visually, Mechanically, & Cognitively
Slower reaction time– comparable to a driver with a .08 BAC level
Failure to recognize Potential Hazards
Miss traffic signals, signs, exit ramps, etc.
May not react at all
Source: National Safety Council & Univ. of Utah
Nueces County Safe Communities Safe Driving Public Education Campaign

15. Distractions Affect the Driver:
Visually, Mechanically, & Cognitively
Reduces the driver’s “Margin of Safety”
Both hands should be on the wheel
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Focus shifted
“Look but don’t see”
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Source: National Safety Council & Univ. of Utah
Nueces County Safe Communities Safe Driving Public Education Campaign

16. Why All the Attention Now?
Sharp increase in cell phone use
New technologies
People spending more time in their cars and less in the office/home
Hot new media topics
Picture from: com
Nueces County Safe Communities Safe Driving Public Education Campaign

17. Technology Trend In 2013, 2.6 trillion minutes were used.
1.9 trillion text messages were sent.
3.2 trillion MB of data usage.
96 billion MMS messages are sent.
Source: CTIA – The Wireless Association
Nueces County Safe Communities Safe Driving Public Education Campaign

18. Cell Phones and Driving
Drivers using hand held or hands free cell phones are 4x more likely to crash, 23x if texting.
81% of drivers admit to talking on a cell phone while driving.
At any given daylight moment 660,000 Americans are driving and using an electronic device.
Source: National Safety Council, NHTSA, & Nationwide Insurance PO poll.
Nueces County Safe Communities Safe Driving Public Education Campaign

19. Nueces County Safe Communities Safe Driving Public Education Campaign
National Safety Council
Nueces County Safe Communities Safe Driving Public Education Campaign

20. Nueces County Safe Communities Safe Driving Public Education Campaign

21. Cell phones don't kill people. Drivers using cell phones kill people!
Picture from: Notaniche.com
Nueces County Safe Communities Safe Driving Public Education Campaign

22. Being an Attentive Driver
Keep your eyes on the road
Make any adjustments to radio, seat, mirrors, etc. before driving
Nueces County Safe Communities Safe Driving Public Education Campaign

23. Being an Attentive Driver
Do not talk or text while driving
PAY ATTENTION!
Nueces County Safe Communities Safe Driving Public Education Campaign

24. Being an Attentive Driver
Make sure occupants are buckled up
Reduce distractions from children playing or fighting in the car
Keep inside car movement to a minimum
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Nueces County Safe Communities Safe Driving Public Education Campaign

25. Observing Distracted Drivers
Cars swerving back and forth several times
Running red lights or stop signs
Seeing the person on the cell phone
Rapid change in speed or rapid decrease in speed
Frequently flashing brake lights
Nueces County Safe Communities Safe Driving Public Education Campaign

26. The best thing to do around a distracted driver is to just stay away.
Nueces County Safe Communities Safe Driving Public Education Campaign