2. Mitch Pinckney Vice President Franchise Development

3. Why CareBuilders at Home?
Parent company is ATC Healthcare Services, Inc.
30 years experience as an integrated health care franchisor.
Franchisor assumes all back office responsibilities including payroll, billing, accounts receivable, collections, workers comp, unemployment insurance.
Franchisee is focused on “Growing the Business”
High Quality Home Care Management Approach
January 13, 2018

4. Why CareBuilders at Home?
Multiple revenue opportunities which include:
Private Duty Non-Medical Home Care
Private Pay Skilled Care
Senior Placement Services
24/7 In-Home Medical Alert Monitoring
Medication Management Systems
January 13, 2018

5. Why CareBuilders at Home?
Great Territory Availability Nationwide
Single Unit
Multi-Unit
Area Development
Focus on Area Development – 3 awarded in 2013
Area Development Commissions start at $82,950!!!!!
January 13, 2018

6. Private Duty Non-Medical Home Care Market
30 Billion Market and Growing!!!
Market Expected to Grow for 30+ years!!!
January 13, 2018

7. Industry Overview: Private Duty Home Care – Riding the Age Wave
The growing demand for home care is being fueled by our rapidly aging population.
In 2012 more than 10,000 Baby Boomers turned 65 every day.
By 2030 population 65+ will increase from 49 million to 72 million.
The population 85+ is the fastest growing segment of the population.
89% of seniors want to age in their own homes for as long as possible.
At least 70% of people over 65 will require some home care services at some point in their lives.
January 13, 2018

8. Private Duty Home Care: Demographics Driving Growth
77 million “Sandwich Generation” Baby Boomers
Balancing work obligations, responsibilities at home and caring for an elderly loved one .
Baby Boomers control 67% of the country’s wealth
January 13, 2018

9. Average Annual Cost Comparisons* Nursing Home $90.030
Private Duty Home Care: An Affordable Alternative to Institutional Care
Average Annual Cost Comparisons*
Nursing Home $90.030
Assisted Living Facility $45,600
Non-Medical Home Care $18,000 (20 hours/week)
*MetLife 2012 market Survey of Long Term Care Costs
January 13, 2018

10. Senior Care/Private Duty Home Care: Competitive Landscape
2012 FranData study confirms the long term growth of franchising in the home health sector
The Private Duty Home Care Industry has grown 105% in the past 5 years According to the Home Care Association of America (HCAOA).
Only 18% of all home healthcare providers are franchises – leaving huge room for growth!
January 13, 2018

11. The Appeal of a Home Care Franchise
Graying of America
Consumer Demand/Social Factors
Economic/Financial Benefits
Relatively Low Cost Entry
Recession-Resistant/Sustainable Business
Building a business and giving back to the community
January 13, 2018

12. CareBuilders at Home COMPETITIVE ADVANTAGE
We are the only home care franchise that utilizes a temporary staffing model to provide our franchisees with complete back office services and support!!
January 13, 2018

13. Complete back office support
We handle payroll funding, admin. and processing, billing/collections
We are the “Employer of Record” for all caregivers
We mitigate workers comp. and unemployment insurance risks
January 13, 2018

14. Building a Strong Partnership
New franchisee training and on-site field support
Business development and strategic marketing plans
Caregiver recruitment and retention strategies – CareBuilders Academy
January 13, 2018

15. FOCUS ON GROWING THE BUSINESS
With CAREBUILDERS’ complete back office support and services our franchisees can focus on
GROWING THE BUSINESS!
Relationship Building
Caregiver Recruitment
Customer Service
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16. Home Care Assessments and Caregiver Supervision
Home assessments and supervision by LPN, RN or Social Services professionals
All caregivers are:
W-2 employees
Fully credentialed and screened
Bonded and insured
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17. Competitive Advantages
Largest protected territories in the industry up to 35,000 seniors
(Industry standard is 15,000-25,000 seniors)
Provides greater revenue opportunities, senior placement, home medical tech. etc…
Prime single, multi-unit and area development territory availability
January 13, 2018

18. Franchise Opportunity – At a Glance
Initial Franchise Fee: single $39,500 /3-pack $90,000
Liquid capital: $75,000 recommended
Net worth: $250,000 recommended
Total Investment Range: $68,750 to $98,500
Royalty Fee: 8%*
* Includes complete back office support: payroll funding, payroll processing, billing and collection of receivables.
Protected Territory: Up to 35,000 senior population
Ramp Up Period: 6-12 months
Availability: Prime territories available. Call or for availability.
January 13, 2018

19. Area Development Opportunity – At a Glance
Initial Franchise Fee: Area Development $237,000/ 11 units
Liquid capital: $300,000 recommended
Net worth: $500,000 recommended
Total Investment Range: $285,000 to $300,000
Royalty Fee: 6% zor/ 2% AD split*
* Includes complete back office support: payroll funding, payroll processing, billing and collection of receivables.
Protected Territory: Up to 35,000 senior population
Ramp Up Period: AD ROI within 24 months
Availability: Prime territories available. Call or for availability.
January 13, 2018

20. Focus on Area Development Opportunities
Major markets available nationwide
11 units ($237,000 Investment and above)
24 month ROI
Senior management experience
Leadership skills
Relationship builder
Desire to make a difference/give back to the community
January 13, 2018

21. Focus on Area Development Opportunities
Commissions start at $82,950+
January 13, 2018

22. Franchisee Responsibilities “A Day in the Life”
Marketing - Build brand awareness and personal credibility by networking with key referral partners.
Sales - Meet with prospective clients and family members to assess their specific needs. (first you educate/consult then you sell)
Recruiting – Recruit and hire a staff of care providers.
Management - Manage staff to ensure they report to work on time and provide satisfactory services to their customers.
Customer Service – Be attentive to your client’s needs to ensure they receive the best service.
January 13, 2018

23. Who We’re Looking For Professional Partners
Ideal Candidate Profile
Outgoing, sales & marketing types
Business development skills
Caring and compassionate
Team building experience
Leadership skills
Knowledge of local market
No healthcare experience needed!
January 13, 2018

24. when your client says…
“I want a proven business model that is recession-resistant with sustainable margins”
“I enjoy getting out into the community as the ambassador of my business”
“I am looking for a service business without the burden of administrative responsibilities”
“I am looking for a area development service business model with an experienced business partner”
“I am looking to make a difference while giving back to my community”
think……
January 13, 2018

25. VALIDATION PROCESS -- 45-60 days
Initial phone interview with Franchise Development
Provide FDD for review after 2nd call
Territory Selection
Interview with Senior Management
Validation with Franchisees
Invite to Discovery Day
Sign agreement and schedule training
January 13, 2018

26. CAREBUILDERS AT HOME - ADVANTAGES
30 YEARS – HOME CARE EXPERIENCE
COMPLETE BACK OFFICE SUPPORT
BUSINESS DEVELOPMENT TRAINING
MULTIPLE REVENUE STREAMS
LARGEST PROTECTED TERRITORIES
PRIME TERRITORY AVAILABILITY
SINGLE, MULTIPLE, AREA DEVELOPMENT
January 13, 2018

27. We Look Forward to Working with You!
Send leads to:
Mitch Pinckney – Vice President, Franchise Development
Direct: (516)
January 13, 2018