Universum Talent Research 2016

Universum Talent Research 2016
Partner Report | Washington University in St. Louis US Edition | Students | All main fields of study

2016 | US | Students | All main fields of study
Who We Are Present in 60 countries with regional offices in New York City, Paris, Shanghai, Singapore, and Stockholm. Helping the world’s leading organizations strengthen their Employer Brands for over 25 years. Surveying more than 1.3 million career-seekers, partnering with thousands of universities and organizations. Thought leaders in Employer Branding, publishing content on C-suite level subjects. Serving more than 1,700 clients globally, including Fortune 100 companies. Full service Employer Branding partner, taking clients from identifying challenges and engaging talent to measuring success. Our Employer Branding content is published yearly in renowned media, e.g. WSJ, CNN, Le Monde, BusinessWeek.

Sample client list Some of the World´s Most Attractive Employers
2016 | US | Students | All main fields of study Sample client list Some of the World´s Most Attractive Employers

Universum in the Media Universum Rankings and Thought Leadership Publishers

We help higher educational institutions
2016 | US | Students | All main fields of study We help higher educational institutions Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting, and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to: UNDERSTAND ATTRACT The career preferences and expectations of students and alumni Relevant employers to visit campus IDENTIFY MANAGE The readiness for professional life of your students and alumni The brand perception and attractiveness of your college/university

What we cover in the report
2016 | US | Students | All main fields of study What we cover in the report 1 EXECUTIVE SUMMARY 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 CAREER & EMPLOYER PREFERENCES

About the Universum Talent Research and the target groups
2016 | US | Students | All main fields of study About the Universum Talent Research and the target groups The Questionnaire THIS REPORT Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students, and professionals. Global perspective - local insight. Conducted via an online survey. The online link was distributed via university and alumni-networks, communities, the Universum Panel, and different local and global partners. Number of respondents GROUP 1 237 Your students GROUP 2 72,223 respondents All students Students at higher educational institutions. Professionals with an academic degree. FIELD PERIOD October 2015 to February 2016 Total number of respondents in the survey 72,223

Agenda 1 EXECUTIVE SUMMARY Find a summary of your university brand perception and the profile, career, and employer preferences of your students and the comparison groups.

Local talent insights | US
2016 | US | Students | All main fields of study Local talent insights | US Purpose & Care | US undergraduates pursue purpose- driven careers and aspire to dedicate themselves to good causes. Among nearly all types of students, the desire to be dedicated to a cause has increased steadily among nearly every type of student – it is highest among those in the sciences and humanities, and lowest for those in business. Inspiring purpose | Google, Peace Corps, NASA, Disney, and the FBI are among the employers most associated with inspiring purpose, and among the best-ranked across fields of study. Innovation & patriotism trending | Space, defense, and government employers tend to be strongly associated with purpose and good causes, and to be well-represented among the most attractive employers in the US, especially NASA, Space X, FBI, and the CIA. Silicon Valley | Also a sector tending to be strongly associated with innovation, creativity, and purpose, top tech employers Google, Tesla, Space X, and Apple tend to be ubiquitously attractive. The US is a leader among developed nations when it comes to talent working for startups and starting up their own businesses. Healthcare | Interest in the industry is high among science and humanities students, and jobs in this sector are among the fastest growing in US. Aging boomers need STEM graduates (and upskilled non-STEM majors) to deliver the next generation of healthcare and biotechnology. Business Professional services firms hold their own; consultancies see some nice gains. Desire to work for technology firms & startups is high. Fast-moving consumer goods firms become less attractive, but fashion and active wear brands such as Nike and Patagonia gain. Interest in real estate sales and finance gaining. Engineering Space & defense (NASA, Boeing, Space X) dominate the top 30 rankings. Upswing in interest as well in public sector, with significant gains for the Environmental Protection Agency (EPA) and Peace Corps. Auto innovator Tesla by far the most attractive in the industry, followed by Ford. Computer Science Strong interest in startups — while Google, Microsoft, Apple and Facebook lead, a host of startups enter among the most attractive employers each year. Significant losses though for IBM, Oracle, Yahoo!, as well as several hardware-focused employers. Security & aerospace very attractive, with NASA, FBI, the CIA, Space X, and the NSA all among the top 20 employers. Natural Sciences Healthcare-related employers dominate, including Mayo Clinic, National Institutes of Health, and Centers for Disease Control. Overall losses for pharmaceuticals employers though. Public sector employers attractive and mostly up in the rankings, with NASA, EPA, Peace Corps, FBI all in Top 10, and all three armed forces in the Top 30. Humanities/Liberal Arts/Education Media reigns with Disney, National Geographic, NBCUniversal, and Random House in the Top 15. Public sector strong, with UN, FBI, Peace Corps, Department of State and the CIA in the Top 10.

General profile and summary of career preferences
2016 | US | Students | All main fields of study General profile and summary of career preferences AVERAGE REPORTED ACADEMIC PERFORMANCE MEDIAN EXPECTED ANNUAL SALARY AVERAGE AGE (years) 43 % 57 % 20.8 3.5 out of 4.0 60,000 USD Your students Top career goals TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES 1. To be dedicated to a cause or to feel that I am serving a greater good 2. To have work/life balance 3. To be competitively or intellectually challenged STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Taking time to think 2. Future-Oriented 3. Seeing the bigger picture TOP 3 MOST PREFERRED INDUSTRIES Year of graduation distribution: 1. Non-Governmental Organizations (NGOs)/Non-Profit Organizations (NPOs) 2. Banking and Financial Services 2. Health Care Services

General profile and summary of career preferences
2016 | US | Students | All main fields of study General profile and summary of career preferences AVERAGE REPORTED ACADEMIC PERFORMANCE MEDIAN EXPECTED ANNUAL SALARY AVERAGE AGE (years) 33 % 67 % 21.7 3.4 out of 4.0 50,000 USD All students Top career goals TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES 1. To have work/life balance 2. To be secure or stable in my job 3. To be dedicated to a cause or to feel that I am serving a greater good STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Taking time to think 3. Seeing the bigger picture TOP 3 MOST PREFERRED INDUSTRIES Year of graduation distribution: 1. Health Care Services 2. Media and Advertising 3. Educational and Scientific Institutions

Agenda 1 EXECUTIVE SUMMARY Find out, what kind of skills and mindsets your students have, and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers. 2 TALENT PROFILE

The Universum Career Profiles
2016 | US | Students | All main fields of study The Universum Career Profiles Distribution per target group Your students All students

How we operationalize Employability in the Universum Talent Survey
2016 | US | Students | All main fields of study How we operationalize Employability in the Universum Talent Survey COMPETENCES SKILLS KNOWLEDGE ATTITUDES EMPLOYABILITY EXPERIENCES SELF ESTEEM REFLECTION

6% of your students have an International Mindset
2016 | US | Students | All main fields of study 6% of your students have an International Mindset Internationalists Your students All students Share of talent with an International mindset within the target group: 6% 11% Being an Internationalist is not only experience on a CV, but: Comprises a global skill and mind-set which enables career success Allows individuals to recognize market & growth opportunities Enables individuals to handle complex situations and to successfully influence those who are different from oneself

17% of your students are particularly interested in Leadership
2016 | US | Students | All main fields of study 17% of your students are particularly interested in Leadership Leaders Your students All students Share of talent with Leadership Potential within the target group: 17% 13% Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments, and society in the future. Leaders combine: An ability to see the big picture in any situation, which helps them inspire both their teams and themselves They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf” They understand responsibility as something to be desired and sought after

How talent mindsets differ between the target groups
2016 | US | Students | All main fields of study How talent mindsets differ between the target groups Your students All students 1 2 3 4 5 No, not at all Yes, always Do you associate yourself with below statements?

60% of your students are confident in their personality skills
2016 | US | Students | All main fields of study 60% of your students are confident in their personality skills Skill confidence Your students All students Share of talent showing a high level of Skill confidence: 60% 62% Self-esteem and having confidence in their own personality, soft-skills, and experience is important for talent employability – especially in terms of presenting it to potential employers to gain, keep, or find new employment when needed. See details on next slide.

Which personality skills describe each target group?
2016 | US | Students | All main fields of study Which personality skills describe each target group? Your students All students 1 2 3 4 Definitely not Definitely Do these personality skills describe who you are?

55% of your students have gained significant practical experience
2016 | US | Students | All main fields of study 55% of your students have gained significant practical experience Practical Experience Your students All students Share of talent having gained significant Practical Experience: 55% 41% Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will: Provide talent with an insight into the workplace Help to develop key skills Provide opportunities to put one’s knowledge into practice

What kind of practical experiences do students have?
2016 | US | Students | All main fields of study What kind of practical experiences do students have? Which of the following experiences do you have? Please select as many as applicable.

Agenda 1 EXECUTIVE SUMMARY This chapter evaluates your brand perception with regards to your university and career services offerings. 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION

How satisfied are your students with you?
2016 | US | Students | All main fields of study How satisfied are your students with you? Not at all satisfied Extremely satisfied Average rate: Average rate: 8.5 8.0 Your students All students How satisfied are you with your college or university?

Which are the most important career services to your students?
2016 | US | Students | All main fields of study Which are the most important career services to your students? Which of these are most important to you? (Max. 3)

To what extent are students using the career services you offer?
2016 | US | Students | All main fields of study To what extent are students using the career services you offer? Washington University in St. Louis Share of students using one or more career services at their university Share of students not using any career service at their university Which of these career services have you used at your college or university? Select as many as applicable.

General usage of career services
2016 | US | Students | All main fields of study General usage of career services All universities Share of students using one or more career services at their university Share of students not using any career service at their university Which of these career services have you used at your college or university? Select as many as applicable.

How satisfied are your students with the career services you offer?
2016 | US | Students | All main fields of study How satisfied are your students with the career services you offer? AVERAGE SATISFACTION: 7.9 7.4 Poor Excellent Washington University in St. Louis All universities How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent

If there were companies I am actually interested in at career fairs.
2016 | US | Students | All main fields of study What would make students more likely to use some career service offerings? Employer Presentations should be better advertised, so I know when they were happening. I am so busy I can't always seek them out. If there were companies I am actually interested in at career fairs. I want to use virtual fairs to grasp a better understanding of the company, along with feedback from everyday employees to gain more knowledge of the work-life atmosphere. Not interested in virtual career fairs/employer meet-ups. I prefer face to face interactions. If career fairs offered opportunities outside of business and science! Where are the humanities employers?? Having more senior executives give the employer presentations would be of greater interest. What would make you more likely to use these career service offerings? (Career / job / internship fairs; Employer presentations; Virtual career fairs/meet-ups with employers). These are generic quotes.

Agenda 1 EXECUTIVE SUMMARY Find out which are students’ most preferred employers and get insight into the career preferences and expectations of your students in comparison to the overall population. Also, understand how your institution has shaped the career path of your students and alumni. 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 CAREER & EMPLOYER PREFERENCES

Students’ most preferred industries
2016 | US | Students | All main fields of study Students’ most preferred industries In which industries would you like to work most after graduating? You can choose up to 3 industries

Students’ expected median annual salary
2016 | US | Students | All main fields of study Students’ expected median annual salary Your students All students 60,000 50,000 USD USD All students - Female All students - Male 50,000 60,000 USD USD What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

“To be dedicated to a cause or to feel that I am serving a greater good” is the most important long term career goal Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

Career goals over time All students
2016 | US | Students | All main fields of study Career goals over time All students Which of these career goals are most important to you? Please select a maximum of 3 alternatives. The alternatives in the legend are sorted according to importance in Thus, the most important career goal in 2016 is at the top of the legend.

The Universum Drivers of Employer Attractiveness
2016 | US | Students | All main fields of study The Universum Drivers of Employer Attractiveness EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE The attributes of the employer as an organization The social environment and attributes of the workplace SOFT Attractive/exciting products and services Corporate Social Responsibility Corporate transparency Ethical standards Fast-growing/entrepreneurial Innovation Inspiring leadership Inspiring purpose Market success Prestige A creative and dynamic work environment A friendly work environment Commitment to diversity and inclusion Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognizing performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality EXTRINSIC INTRINSIC REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS The monetary compensation and other benefits, now and in the future The contents and demands of the job, including the learning opportunities provided by the job Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education Challenging work Customer focus Flexible working conditions High level of responsibility High performance focus Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments HARD This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students, and professionals.

What is attractive? Your students 1. Inspiring purpose
2016 | US | Students | All main fields of study What is attractive? Your students EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE 1. Inspiring purpose 2. Innovation 3. Ethical standards 1. A creative and dynamic work environment 2. A friendly work environment 3. Respect for its people REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS 1. Clear path for advancement 1. Good reference for future career 3. High future earnings 1. Professional training and development 2. Secure employment 3. Variety of assignments Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

“A creative and dynamic work environment” is the overall most important attribute to your students Your students All students Employer Reputation & Image People & Culture Remuneration & Advancement Opportunities Job Characteristics How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

The Universum Rankings
2016 | US | Students | All main fields of study The Universum Rankings FULL COMPANY LIST Considered Employer ranking Ideal Employer ranking Potential applicants’ ranking (230 employers within each main field of study) (maximum five employers) (Yes, I have / Yes, I will) (as many as applicable) “Below is a list of companies and organizations. For which of these employers would you consider working?” “Now choose the five (5) employers you most want to work for, your five Ideal Employers.” “Have you applied or will you apply to these employers?” For layout reasons, the employer’s name can be shortened in this report.

The Universum Recruitment Funnel
2016 | US | Students | All main fields of study The Universum Recruitment Funnel UNIVERSUM MEASUREMENT Awareness Do talent know who the employer is? Awareness Percentage Would they consider working for that employer? Considered Ranking CONSIDERATION desire Do they want to work for them? Ideal Employer Ranking APPLICATION Would they apply to work for them? Potential Applicants’ Ranking

Potential Applicants’ Ranking | Top 20
2016 | US | Students | All main fields of study Potential Applicants’ Ranking | Top 20 Your students | Business Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (Students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

2016 | US | Students | All main fields of study Potential Applicants’ Ranking | Top 20 Your students | Engineering Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (Students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

The Universum Communication Channel Framework
2016 | US | Students | All main fields of study The Universum Communication Channel Framework Print DIGITAL Brochures presenting career possibilities at a company/organization Career magazines/guides/books Direct mailings per post Employer advertisements in business magazines Employer advertisements in lifestyle magazines & other periodicals Employer advertisements in newspapers University press & student organization publications Blogs Career and job related apps Career guidance websites Employer advertisements in social media Employer advertisements on news/business-related websites Employer websites Job boards Live online events with employers Social media Targeted s In-person Other channels Career fairs Conferences arranged and hosted by employers Employer office/site visits Employer presentations on campus Informational interviews with employers Lectures/case studies as part of curriculum Skills training sessions organized by employers Employer advertisements on the radio Employer advertisements on TV Outdoor/billboard advertising

Which communication channels do your students use the most?
2016 | US | Students | All main fields of study Which communication channels do your students use the most? Which channels do you use in general to learn about potential employers?

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APPENDIX About the Universum Talent Research Highest qualification
2016 | US | Students | All main fields of study APPENDIX About the Universum Talent Research Highest qualification Main field of study Educational institutions Area of study Employer rankings among Students | All main fields of study Importance of attributes for all four Drivers of Employer Attractiveness The Universum Career Profiles

2,200 About the Universum Talent Research 1,300,000+ The Questionnaire
Created based on over 25 years of experience, extensive research within HR, focus groups, and communication with both our clients and talent. Global perspective - local insight. 2,200 DATA COLLECTION Conducted via an online survey. The online link was distributed via university and alumni-networks, communities, the Universum Panel, and different local and global partners educational institutions WE HAVE CONDUCTED THE Universum talent SURVEY FOR over 25 YEARS Total number of respondents in the survey 2016: Weighting In order to provide our clients with reliable data we set targets per main field of study and educational institution/industry to reflect the actual distribution of students and professionals. Weighting is used to compensate for discrepancies from the targets. Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers, or other more specific target groups are not weighted. 1,300,000+

Highest qualification
2016 | US | Students | All main fields of study Highest qualification What qualification or degree are you currently pursuing? (Students) What is your highest qualification or degree? (Professionals)

Main field of study 2016 | US | Students | All main fields of study
What was your main field of study?

Educational institutions (1/9)
2016 | US | Students | All main fields of study Educational institutions (1/9) All students Which college or university do you attend? (Students) From which college or university did you graduate with your highest degree? (Professionals)

2016 | US | Students | All main fields of study Potential Applicants’ Ranking | Top 30 All students | Business Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (Students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

2016 | US | Students | All main fields of study Potential Applicants’ Ranking | Top 30 All students | Engineering Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (Students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

2016 | US | Students | All main fields of study Potential Applicants’ Ranking | Top 30 All students | Computer Science Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (Students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)

Employer Reputation & Image
2016 | US | Students | All main fields of study Employer Reputation & Image Attractive attributes Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

People & Culture Attractive attributes
2016 | US | Students | All main fields of study People & Culture Attractive attributes Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Remuneration & Advancement Opportunities
2016 | US | Students | All main fields of study Remuneration & Advancement Opportunities Attractive attributes Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Job Characteristics Attractive attributes
2016 | US | Students | All main fields of study Job Characteristics Attractive attributes Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

The Universum Career Profiles
2016 | US | Students | All main fields of study The Universum Career Profiles CAREERISTS IDEALISTS are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation. want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in task-focused efforts. ENTREPRENEURS INTERNATIONALISTS are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges. tend to be “big-picture” individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know relatively early on in their lives that they want to have an international career and are usually interested in building international connections. Companies that are global in scope, or at the very least companies that have offices and/or operations in multiple parts of the world, will be most appealing to Internationalists. They are curious, open-minded and they value social interaction. HARMONIZERS LEADERS are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues. are able to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the numerous benefits of working with others in a team environment, rather than being a “lone-wolf”. Leaders aren’t afraid of being responsible for situations. They see responsibility as something to be desired and sought after. Because they understand that, their success or failure is ultimately in their own hands. Leaders are also quite introspective; they can look inward and assess themselves honestly and, when necessary, harshly. Before starting their careers, leaders are often involved in various types of organizations, and are often responsible for the founding and growth of projects. HUNTERS are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organization. This adaptive quality is a highly valued trait in dynamic organizations.

in getting MORE insights about students, alumni, or employers?
Are you INTERESTED in getting MORE insights about students, alumni, or employers? THANK YOU!

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