1. International Market Research Skills & Resources
Mark Bodnar

2. Baan Khamlangchay Care Centre in Chiang Mai, Thailand
A grain of sand…
Baan Khamlangchay Care Centre in Chiang Mai, Thailand
Image credit: Desert News:

3. A grain of sand…
Baan Khamlangchay Care Centre in Chiang Mai, Thailand Trends & factors that led to this organization/service? Information sources? [Great starting place]

4. Information sources Governments Academics Associations Companies
9/9/2010
Regulations, Trade Data, Industry Overviews, and more...
Information sources
NEWS
Governments
Associations
Companies
Researchers
Private
Academics
Directories. Industry Overviews, News…
How and Why Questions
Pyramid peak!
(more about that later...)
Key financials? News about actions taken?

5. Converging New! Skype 60+ Alzheimers Thai culture & reputation
Medical tourism
Academic opinions
Cost/patient
Multiculturalism

6. Business Information $$$ Big name analysis Below + analysis
Aggregated information
+ gaps filled with primary research
Aggregated and incomplete information
Dispersed and incomplete information

7. Business Info - Issues Issues below (again) Issues below, plus…
$$$ analysis
+ analysis
+ primary research
Aggregated
Dispersed
Issues below (again)
Issues below, plus…
Expertise
Experience
Track record
Issues below, plus…
Methodology
Varying definitions
Varying quality
Gaps

8. Filling in the gaps with inferences & estimates
Lateral Thinking #1
Filling in the gaps with inferences & estimates
If you were researching the distribution system for soft drinks in China, and couldn’t find anything… what else could you search for that might help you make an estimate?

9. Making new connections with seemingly unconnected information
Lateral Thinking #2
Making new connections with seemingly unconnected information
Rising disposable incomes
+ Dropping mobile phone manufacturing costs
+ Existing infrastructure problems
= Leapfrogging to mobile phones in India
See also: In India, a push for acceptance when the grandparents move out (G&M)

10. Key Message Read everything about... producing & consuming countries;
relevant industries (globally);
cultural issues and trends...

11. Deep and broad info needed?
Resources
Deep and broad info needed?
Books and eBooks! Samples…
Making global value chains : geographies of market-oriented development in Ghana and Peru
Service marketing in Ghana : a customer relationship management approach
Unearthing conflict : corporate mining, activism, and expertise in Peru
Scaling up business solutions to social problems : a practical guide for social and corporate entrepreneurs
Africa rising : how 900 million African consumers offer more than you think

12. Skills for survival when viewing hundreds of resources?
Have filters ready:
What countries does the resource cover?
What questions does it answer?
What is surprising about it?
Start with these guides:
BUS 447 (focused on Peru & Ghana)
International Market Research
Sustainable Business Resources

13. Questions?
Chat
Text
Phone
In person