1. Microsoft Ignite 2016
1/4/2018 1:44 PM
BRK3105
Develop applications with intelligence using Microsoft Cognitive Services
Matt Winkler
GPM – Microsoft Data Group
@mwinkle
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Frame Customer stories Calling your first Cognitive Service
Overview and deep dive
Going to production with your Cognitive Services
What comes next

3. What’s Changing
Intelligence
Data
Cloud

4. Our approach Solutions Bot framework Cognitive services
1/4/2018 1:44 PM
Our approach
Solutions
Extensible applications
Bot framework
Cognitive services
Easy to consume Artificial Intelligence
Data Science tools Data preparation, modeling, and operationalization
Most comprehensive data science capabilities
Algorithms
Best of Microsoft research and open source
Unique data assets
Rich data sources to enrich predictions
Analytics in Big Data Stores
(cloud + on premise)
Flexible infrastructure support for analytics
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. 1/4/2018 1:44 PM
“Thousands of partners sign in to our platform every hour. The response time from the Face API is incredible, enabling us to verify our drivers without slowing them down.”
Dima Kovalev, Product Manager, Uber
Face API
Read Case Study Here

6. 1/4/2018
“The results are very impressive. The Microsoft Cognitive Services Recommendations API has helped us take a big step in improving our user experience and building more loyalty to our services”
With Cortana Intelligence Suite capabilities and Azure Machine Learning APIs, we are looking forward to additional integrations that will give us the flexibility to use data in different ways so we can continue to build new services for our customers.”
Joana Pina Pereira, Head of TV Business Department MEO at Portugal Telecom
A better TV Experience
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Microsoft Cognitive Services
Microsoft Build 2016
1/4/2018 1:44 PM
Vision
From faces to feelings, allow your apps to understand images and video
Speech
Hear and speak to your users by filtering noise, identifying speakers, and understanding intent
Microsoft Cognitive Services
Give your apps a human side
Language
Process text and learn how to recognize what users want
Knowledge
Tap into rich knowledge amassed from the web, academia, or your own data
Search
Access billions of web pages, images, videos, and news with the power of Bing APIs
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Cognitive Services: 0-60

9. Vision Computer Vision API Face API Emotion API Video API
1/4/2018 1:44 PM
Vision
Computer Vision API
Distill actionable information from images
Face API
Detect, identify, analyze, organize, and tag faces in photos
Emotion API
Personalize experiences with emotion recognition
Video API
Analyze, edit, and process videos within your app

10. Vision APIs: Getting Started

11. Speech Vision Custom Recognition Intelligent Service Bing Speech API
1/4/2018 1:44 PM
Speech
Vision
Custom Recognition Intelligent Service
Fine-tune speech recognition for anyone, anywhere
Bing Speech API
Convert speech to text and back again, and understand its intent
Speaker Recognition API
Give your app the ability to know who's talking

12. Language Speech Bing Spell Check API Web Language Model API
1/4/2018 1:44 PM
Language
Speech
Bing Spell Check API
Detect and correct spelling mistakes within your app
Web Language Model API
Leverage the power of language models trained on web-scale data
Linguistic Analysis API
Easily parse complex text with language analysis
Language Understanding Intelligent Service (LUIS)
Teach your apps to understand commands from your users
Text Analytics API
Detect sentiment, key phrases, topics, and language from your text

13. Introducing Language Understanding Intelligence Service (LUIS)
A Microsoft Cognitive Service that provides developers with an easy way to create language models to allow applications to understand user commands.
Train by providing examples
Create your own LU model
Deploy to an HTTP endpoint and activate on any device
Maintain model with ease

14. Text Analytics and LUIS

15. Knowledge Language Academic Knowledge API
1/4/2018 1:44 PM
Knowledge
Language
Academic Knowledge API
Explore relationships among academic papers, journals, and authors
Knowledge Exploration Service
Add interactive search over structured data to your project
Entity Linking Service
Contextually extend knowledge of people, locations, and events
Recommendations API
Provide personalized product recommendations for your customers

16. Search Knowledge Bing Web Search API Bing Autosuggest API
1/4/2018 1:44 PM
Search
Knowledge
Bing Web Search API
Connect powerful search to your apps
Bing Autosuggest API
Give your app intelligent autosuggest options for searches
Bing Image Search API
Bring advanced image and metadata search to your app
Bing Video Search API
Trending videos, detailed metadata, and rich results
Bing News Search API
Link your users to robust and timely news searches

17. Moving to Production & Scaling

18. Application patterns Data Intelligence Action Business apps People
1/4/2018 1:44 PM
Application patterns
Business apps
Custom apps
Sensors and devices
Data
People
Automated systems
Action
Apps
Intelligence
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Transform data into intelligent action with Cortana Intelligence
Information Management
Event Hubs
Data Catalog
Data Factory
Big Data Stores
SQL Data
Warehouse
Azure Storage
Data Lake Store
Machine Learning and Analytics
HDInsight
(Hadoop and Spark)
Stream Analytics
Data Lake Analytics
Machine Learning
Microsoft R Server
Data Science VM
Intelligence
Cognitive Services
People
Data Sources
Bot Framework
CNTK
Bing Predicts
Web
Mobile
Bots
Apps
Apps
Dashboards & Visualizations
Power BI
Sensors and devices
Automated Systems
Data
Data
Intelligence
Action

20. Why Microsoft Cognitive Services?
Microsoft Build 2016
1/4/2018 1:44 PM
Why Microsoft Cognitive Services?
Easy
Flexible
Tested
Roll your own with REST APIs
Simple to add: just a few lines of code required
Integrate into the language and platform of your choice
Breadth of offerings helps you find the right API for your app
Built by experts in their field from Microsoft Research, Bing, and Azure Machine Learning
Quality documentation, sample code, and community support
GET A KEY
BUILD
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Developer Resources Preview Pricing Deploy for Production
Deploy for Production
Documentation
api/documentation
Client SDKs
Join Our Community
US/home?forum=mlapi
Developer Resources

22. Free IT Pro resources To advance your career in cloud technology
Microsoft Ignite 2016
1/4/2018 1:44 PM
Free IT Pro resources To advance your career in cloud technology
Plan your career path
Microsoft IT Pro Career Center
Cloud role mapping
Expert advice on skills needed
Self-paced curriculum by cloud role
$300 Azure credits and extended trials
Pluralsight 3 month subscription (10 courses)
Phone support incident
Weekly short videos and insights from Microsoft’s leaders and engineers
Connect with community of peers and Microsoft experts
Get started with Azure
Microsoft IT Pro Cloud Essentials
Demos and how-to videos
Microsoft Mechanics
Connect with peers and experts
Microsoft Tech Community
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Please evaluate this session
1/4/2018 1:44 PM
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© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. 1/4/2018 1:44 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.