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Professional identity and coaching

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Presentation on theme: "Professional identity and coaching"— Presentation transcript:

1 Professional identity and coaching
Validating a global survey David Gray, University of Greenwich Mark Saunders, University of Surrey Barry Curnow, University of Greenwich Cath Farrant, University of Greenwich

2 Structure of the session
Presentation – what is professional identity? Presentation – results of the professional identity survey Group discussions: does coaching have a professional identity? Plenary session

3 What is identity? Identity is about who we are, who we are not and the features that differentiate us as individuals. Identities are multiple and socially constructed Identity offers a person, guidelines for decision-making – certain routes seem reasonable while others are less so

4 Forging identity To have a sense of who we are, we have to have a notion of how we got here and where we are going. This can be both robust and fragile – fragile because the biography that the individual holds in the mind (‘I am a business coach’; ‘I am a life coach’; ‘I am a change agent’; ‘I am a healer’) is just one ‘story’ among the many reflexive stories that could be told about the unfolding self.

5 Identity – complex and fluid
In routinized situations self-identity is relatively unchanging and stable. However, in conditions of late modernity identities are relatively open, improvised and scripted rather than given or closed (Alvesson and Willmott, 2002), are fluid and complex (Parker, 2007) and must be constructed and secured (Alvesson, 2000).

6 Variation in self-categorization as a function of depersonalization
Personal identity salient Social/organizational identity salient COACHING? De-personalization Self = self defined in terms of personal identity SELF = self defined in terms of social/organizational identity The amount of mutual influence is indicated by the thickness of the arrows

7 The Study: research questions
Is coaching a distinct occupation, or a task, performed within a portfolio of HR or other roles? To what extent do coaches identify with coaching as a profession? What variables (such as experience as a coach, membership of one or more coaching associations, coaching accreditation, being an internal or external coach) determine this identification? How is a new professional identity (or multiple identities) created and maintained amongst coaches? The Study: research questions

8 The Study: research design
Literature search Survey N = 911 Interviews N = 30 Analysis Validation Focus groups INSTRUMENT DESIGN DATA COLLECTION DATA ANALYSIS DATA VALIDATION

9 The Study: survey responses
Coaching Associations AoC 421 EMCC 192 ICF (UK) 111 ICF (Global) 100 IoC 25 Guildford coaches 21 Yorkshire coaches 5 CIPD 3 Researchers’ contacts 41 TOTAL 917 Responses by country (selected) Australia 17 France 10 Germany 13 Ireland 38 Italy 2 Netherlands 20 Turkey 18 UK 471 USA 56

10 Findings

11 Findings 65% consider that there is a moderate to complete overlap between the coaching profession and their sense of self There is a significant difference in the number of days spent working as a coach each week and the nature of the work as a coach (F (3, 770)=27.014, p<.000) - External coaches spend the most time Those who identify more strongly with coaching as a profession/occupation are more likely to have a coaching qualification (t=3.81, df=761, p<.000). - Other variables such as age, gender, and whether the coach worked as an internal or external coach, were not significant. There is a significant but weak correlation between number of years working as a coach and identification with coaching.

12 Findings JOURNEY/HINGE POINTS IDENTITY Consultant Trainer Coach
Corporate world Findings Trauma Being coached Consultant Trainer Coach Previous identities Spiritual journey JOURNEY/HINGE POINTS IDENTITY

13 Questions for discussion
What do you call yourself? What brought you to coaching? What elements of your personal or professional past do you bring into your coaching? To what extent is coaching part of your own personal journey?


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