1. PRODUCT LEVELS
CORE BENEFIT:  Keeps Gum Clean
Makes teeth strong

2. GENERIC PRODUCT: Dant Kanti Toothpaste containing all the natural ingredients
EXPECTED PRODUCT: To maintain good oral health
AUGMENTED PRODUCT: Available in powder also

3. POTENTIAL PRODUCT:
Availability with more flavours,
Flavours for children.

5. CONSUMER GOODS CLASSIFICATION

6. CONVENIENCE GOOD: low price, bought on a regular basis .
Key Features
Offers complete protection to teeth

7. Key Features
Tightens gums Kills germs Ends sensation

8. WIDTH

9. PATANJALI PUBLICATION
LENGTH
NATURAL FOOD PRODUCT
NATURAL PERSONAL CARE
NATURAL HEALTH CARE
AYURVEDIC MEDICINES
PATANJALI PUBLICATION

10. DEPTH
Patanjali has introduced many varieties of Rice, and they are available in following sizes
1kg pack;
5 kg pack;
10 kg pack;
25 kg pack;

11. CONSISTENCY
Patanjali Ayurved Limited is growing FMCG company with a main motive of Ccreating a healthy society through Yog, Ayurved ang Natural Products.
Hence, the Company is Consistent.

12. LINE STRETCHING
Expanding the business in all the various lines. Eg: all Natural Food Products
NATURAL FOOD PRODUCT
(contains all the pulses, rice variety, breakfast cereals, biscuits, spices, noodles, jams etc.)

13. LINE FILLING
There are various lines in which Patanjali has shown Line Filling. For example: Biscuits Many varieties of Biscuits.

14. LINE FEATURING
In order to make people aware Patanjali came up with various Healthcare products, which made the customers realised that in this new era we still need to depend on Natural sources.

15. NEW PRODUCT DEVELOPMENT
Jal neti pot
Divya mahasudarshan ghan vati
Divya vrikkdoshhar kwath
Divya usirasav
Pradursudha syrup
NEW PRODUCT LINE
Cold relief inhaler
Lip balm strawberry
Cow ghee

16. ADDITION TO EXISTING PRODUCT LINE
Saundarya aloevera gel kesar chandan
Lemon honey face wash
Honey orange face wash
Kesh kanti natural hair cleanser
Hair conditioner color protection
Sheetal oil
Tejus tailum
Saundarya body lotion
Kesh taila
Kesh kanti amla hair oil
Astha agarbatti(sandal, bhakti, tathastu)
Astha dhoop(rose, sandal, tathastu)

17. IMPROVEMENT AND REVISION OF EXISTING PRODUCTS
Divya medhavati extra power
Dant kanti medicated
Advanced dant kanti manjan
Premium detergent powder

18. BRAND DEVELOPMENT STRATEGY
Focusing on the evils of MNCs
Creating an environment to choose alternative
Baba Ramdev is the brand
.NET
.Org

19. PRODUCT LIFE CYCLE Toothpaste is a product of daily use.
DANT KANTI is still in the growth stage.
Variety of toothpaste available in the market.

20. BRAND LIFE CYCLE
Patanjali sells through nearly 4,700 retail outlets as of May 2016.

21. BRAND STRATEGY
Patanjali is still in its growth stage. Huge Advertisement would help in reaching huge target audience.
Patanjali Products are available across the country in patanjali stores and also in general shops.

22. THANKYOU