1. Curriculum 2.0
VCD Curriculum Deveopment
Andreas Bastedo

2. Common Goals

3. Alumni’s Profile
Owned and run a business. During education at least tries 4 entreprenurial projects.
Understand the know how to create and run a viable and sustainable business.
Master Idea generation process
Know how to find a suitable partnership
Know how to finance a business
Understand Basic management, sales, marketing and legal awareness skills

4. Alumni’s Profile
Able to understand application of scientific mindset and mastered the skill set of their respected field
Achieve Entrepreneurial traits:
Confidence
Positive Attitude and Spirit
Sensitive to his/her environment
Critical
Efective Communication Skills
Network building awareness

5. Lecturer’s Profile Entreprenurship competency
Opportunity Orientation, Creative-Innovative, Calculative Risk Taker
Business Skills
Able to mentor Entrepreneurship Projects
Able to developed student potentials and self-management, give ethical example and relevant soft skills:
Identify student potentials & weaknesses
Encouragement, motivation & giving right advice
Life values establishment & development
Learning & thinking skills
Building confidence, effective communication, relevant network

6. Lecturer’s Profile Relevant insight: Observer and learner Resourceful
Mastered pedagogy methods of Experiential Learning and Affective Domain creation:
Efective method on minds and traits
Problem / Project Based Learning teaching method
Meet relevant basic requirements for faculty membership

7. Entrepreneurship Development

8. Benchmarking 1 2 3 4 5 6 7 existing E1: Personal Selling
E2: Online Marketing
E3: Retail
E4: New Venture Creation
E5: Expot-Import-Social Entrepreneurship
E6:
Progdi
VCD
E2: Retail
E3: New Media Marketing (online, cell)
NVC 1 (Start up Biz)
NVC 2 (Biz development)
NVM 1 (Biz Expansion)
NVM 2 (Sustainability) ID
E1: Personal Selling (coach by ID lecturer)
E2: Retail (coach by ID lecturer)
IFT
PSY
Passion Finder (coach by 2 progdi)
Business Startup
THM/CB
Basic Skill
Professional Attitude
Innovation
IBM
IBM Project
Enchant (event organizer)
Busines Challenge(Investor Day)
Benchmark
Business Expansion to business units
Individual Practice
Individual Business Development

9. Point Goals 1 2 3 4 5 6 7 VCD Self awareness Teamwork Innovation
Startups
development
expansion
sustainability ID
IFT
PSY
THM/CB
IBM

10. Guidance

11. CURRICULUM FRAMEWORK

12. General Guidance Courses is not more than 21 credits per semester
Courses is being designed as to have minimal 3 credits per course, integration will happen to course with 2 credits to achieve not more than 47 total course (Bachelor – 144 credits)
Entrepreneurship is being offered as a 5 courses (E1-E5) with 3 credit each and it’s a mandatory classes.

13. General Guidance
Integration is needed on Entrepreneurship classes and entrepreneurship projects inside each faculty.
Final Project (6 credits) can be offered in semester 7 or 8 and mandatory in nature. Projects can be intredisiplinaries between a group of students and faculties, Scientific writings is an individual efforts.

14. General Guidance
MKDU is being offered from semester 1-4 (each 3 credits) and it’s mandatory in nature:
for IBM students: MKDU 1 & 2 in semester 1, MKDU 3 in semester 2, MKDU 4 & 5 in semester 3, and MKDU 6 in semester 4
for non-IBM students: MKDU 3 in semester 1, MKDU 1 & 2 in semester 2, MKDU 6 in semester 3, and MKDU 4 & 5 in semester 4
Building soft skills start in MKDU classes, and continued into courses in each faculties (entrepreneurial soft skill, personal selling, creativity, networking, etc)

15. General Guidance
Courses is being designed using Problem / Project Based Learning Method.
Each major is being asked to identify courses that can be taken outside of their student body so students from other major can take 3 courses (9 credits)

16. Visual Communication Design

17. Goals
“… To create a business conscious with entrepreneurial values graduates equipped with abilities needed in their respected fields …”

18. Industry oriented goals
Business
Media Consultant, Brand Consultant, Design Consultant, Independent Agency, Photography Studio, Digital Printing, Video Production, Publisher
Industry oriented goals
Advertising Industries
Creative Director, Creative Designer, Copy Writer, Art Director, Visualizer, Media Planner, Media buyer
Publishing Industries
Creative Director, Creative Design,
Art Director, Promotional Division
Photography, Film & Television Industries
Photographer, Cinematographer Storyboard artist, Promotional Division, Creative Director
Games, Multimedia & Animation Industries
Animators, Visualizer, Game Designer, Content Designer
Storyboard Design, Promotional
Comic & Illustration Industries
Comic Artist, Illustration Artist
Packaging Industries
Packaging Designer

19. Entrepreneurship Goals1 2 3 4 5 6 7
Self awareness
Teamwork
Innovation
Startups
development
expansion
sustainability

20. Detail Entrepreneurship Goals
Semester
Items 1
Self awareness of individual potential, Basic entreprenurial values (7 Spirit), Basic communication & presentation skills , basic sales and marketing, basic supply chain 2
Ability to manage other people, working as a team, know when and where to lead or to follow orders, conflict management 3
Ability to create innovation, learn other means of achieving goals, benchmarking 4
Know and understand how to do a legal startups, create a proper business plan and business strategy for business funding / incubator scheme 5
Know how to maintain and create SOP, know how to run everyday operations, supply chain management, customer satisfaction and service marketing 6
Achieving common sense in business, know when and how to expand the business, creating SOP for expansions 7
Know how to create sustainability in business, exit strategy plans, IPO’s 8
Achieve a wealth of knowledge needed to achieve goals

21. Existing 2010 1 2 3 4 5 6 7 8 Entrepreneurship 1 – 2 SKS
Business Practice – 5 SKS
Final Project – 8 SKS
2D Design – 4 SKS
Visual Communication Design 1 – 5 SKS
Visual Communication Design 2 – 5 SKS
Visual Communication Design 3 – 5 SKS
Visual Communication Design 4 – 5 SKS
Visual Communication Design 5 – 5 SKS
Research Methology & Academic Writing – 2 SKS
3D Design – 4 SKS
Letterform Design – 2 SKS
Typography 1 – 3 SKS
Typography 2 – 3 SKS
Communication Process – 2 SKS
Packaging Graphics – 3 SKS
Drawing 1 – 3 SKS
Drawing 2 – 3 SKS
Sketching – 3 SKS
Perception Psychology – 2 SKS
Religion– 3 SKS
Citizenship – 3 SKS
History of World Art & Culture – 2 SKS
History of Indonesian Art & Culture – 2 SKS
Design Methodology – 2 SKS
Printing Process – 2 SKS
Indonesian Language– 3 SKS
Ilmu Alamiah Dasar– 3 SKS
Aesthetic 1 – 2 SKS
Aesthetic 2 – 2 SKS
Design Appreciation – 2 SKS
Cross Culture – 2 SKS
Ilmu Budaya Dasar – 3 SKS
Computer Graphic 1 – 3 SKS
Computer Graphic 2 – 3 SKS
Computer Graphic 3 – 3 SKS
Sequential Art– 3 SKS
Digital Content Creation 1 – 3 SKS
Digital Content Creation 2 – 3 SKS
General English – 2 SKS
Academic English – 2 SKS
Basic Photography – 2 SKS
Intermediate Photography – 2 SKS
Advanced Photography – 3 SKS
Video Design 1 – 3 SKS
Video Design 2 – 3 SKS
Public Graphic & Signage– 3 SKS
Advertising – 3 SKS
Art & Craft – 3 SKS
Existing 2010

22. Rationalization 2011 Competency Goals 1 2 3 4 5 6 7 8 Total
Graphic Design
2D (4) , 3D (4),
VCD1
VCD2
VCD3
VCD4
VCD5
Final Project 39
27.08%
Graphic & Publishing
Letterform Design
Typography 1
Typography 2
Copywriting (3)
News & Magazine (3) 15
10.42%
Comic & Illustration
Drawing 1
Drawing 2
Sketching 1
Comic & Illustration 1 (3)
Comic & Illustration 2 (3) 9
6.25%
Games, Animation & Multimedia
CG 1
CG 2
CG 3
DCC1 (3)
DCC2 (3)
Photography, Film & Television
Photography 1
Photography 2
Video Design 1 (3)
Video Design 2 (3)
4.17%
Art & Packaging
Printing Process(3)
Packaging Design 1 (3)
Packaging Design 2 (3)
Art & Craft (3), Graphic on Product (3)
Entrepreneurship E1 E2 E3
E4 (NVC1)
E5 (NVC2)
NVM1
NVM2 21
14.58%
MKDU
General English
Academic English
Indonesian Language (3), Religion (3)
IAD (3), IBD (3), Citizenship (3)
Supplementary Skill
Design Thinking
Art History
Design Appreciation
Communication Process
Cross Culture (3)
Cross Study (3) 51 18
12.50% 20 23 14
144
100.00%
Rationalization 2011

23. MKDU suggestions

24. Benchmarking Course Course Name Content General English
Basic Presentation Skills in English
Academic English
Academic Writing in English for Journals
Indonesian Language
Academic Writing and Research Methodology
Religion
Ethics
IAD
Logic and Design Thingking
IBD
Cross Culture
Citizenship
Leadership and Community Building