1. Role of Geospatial Technology in Media
Training of Trainers workshop Addis Ababa th September, 2012
Presented by: Vaibhav Arora
Geospatial Media & Communications

2. Geospatial Technology in Media
Visualisation makes it easy to share information
Geospatial technology is important for both journalistic and business side of media
Lately, the media industry has started making extensive use of geospatial technology

3. Journalists use GIS to…
Perform geographic analysis
Create maps for graphics
For a combination of the two

4. Geospatial Technology in Media…

5. About Geospatial Media & Communications
Works towards raising the profile of global geospatial industry
For the benefit of world population and sustainable development of the planet
Through our publications and conferences:
Create awareness about geospatial technology
Connect the stakeholders
Advocate for the right policy environment
Provide a platform for stakeholders to meet and share their concerns

6. Global Footprint
Netherlands
Malaysia
Dubai
India
Brazil
South Africa

7. Global Footprint Our Conferences
Asia Geospatial Forum
Africa Geospatial Forum
India Geospatial Forum
Middle East Geospatial Forum
Geospatial World Forum
Latin America Geospatial Forum
South Africa Geospatial Forum
Geo Intelligence Asia

8. Our Publications Geospatial World magazine Connects stakeholders and
addresses issues of the global
geospatial domain
Circulation of 16,000 copies in 140 countries

9. Our Publications… Print Publication: Online Publications:
GeoIntelligence Magazine
Online Publications:
GeospatialWorld.net
Geospatial World
Weekly
India Geospatial
Digest
Asia Geospatial

10. Transportation (May 2012)

13. Middle East edition (Sep 2011)

16. Geospatial Technology and Journalism
Newspaper industry - earliest
adopters of mapping
technology
Mainly concentrated towards
business side
Lately, the technology has found its way into the content part

17. Haiti Earthquake

18. Haiti Earthquake
usatoday.com

19. UK Elections
telegraph

20. Case study: Philadelphia Inquirer
Story on the increasing number of road fatalities due to drunken driving
Obtained road accident data
Obtained data on liquor dispensing establishments

21. Case study: Philadelphia Inquirer…
The data were plotted on a map
The result was a map that showed relation between accidents and liquor establishments

22. Case study: Philadelphia Inquirer…
Colour Coded Streets Based on Alcohol Related Crashes

23. Case study: Philadelphia Inquirer…
Point Locations of Liquor Establishments

24. Case study: Philadelphia Inquirer…
But the newspaper wanted to be completely satisfied before publishing the story and hired an independent agency, which came up with the same results
Comparison of Liquor Establishments and Alcohol Related Crashes

25. Geospatial Technology & Media Business
Growth of the Internet has posed a challenge for publishers
Identifying new markets is the keys to success
Geospatial Technology is the right tool for publishers

26. Case study: Washington Times newspaper
Challenge: to increase subscription
Required a detailed profiling of the readers
Using GIS software, analysts mapped the areas with highest subscriber base

27. Case study: Washington Times…
Consumers grouped into 65 different categories
Almost half of the subscribers lived in just three segments
Analysts discovered business opportunity in eight additional segments, which were similar to these three

28. Case study: Washington Times…
Segment with most paid
subscribers was characterised
by its love for coffee
GIS software used to
map coffee shops around the area
More newspaper boxes were placed near these shops, which raised the number of copies sold

29. Africa Geospatial Forum
3-4 October 2012, Mövenpick Ambassador Hotel, Accra, Ghana
Theme: Geospatially Enabled Africa
Plenary sessions: Harnessing Geospatial Potential for Better Community
Policies and Standards for Sustainable Geospatial Future

30. Africa Geospatial Forum
Panel Discussion: Prospects and Challenges of African Geospatial Industry
Exclusive Seminar in partnership with UNECA
Forum on Public-Private Alliance for Spatial Data Infrastructure

31. Africa Geospatial Forum
Seminars: Road to Sustainable Land Administration in Africa
Geospatial Resolving Social Issues
Infrastructure Soaring New Heights
Energy Powering Africa
Technical Sessions: Oil & Gas
Mining
Local Governance
Emerging Geospatial Technologies