1. Media Feedback Report
RTD Fruit Juice in South Africa
April 2016

2. Product Definitions Product Definitions Fruit Drinks
This category has a minimum pure fruit juice content of 6%.
Fruit Nectar
Contains a minimum pure juice content between 12.5% and 50%, depending on the type of fruit juice that is used. Lemon nectar requires a minimum of 12.5% lemon juice, and orange nectar requires a minimum of 50% pure orange juice.
Pure Fruit Juice
Pure juice requires a minimum of between 70% and 90% fruit juice, depending on the type of fruit that is used.
Unsweetened consists of 100% fruit juice, which may contain preservatives
Sweetened contains fruit juice between 70% and 90% juice.
Sparkling Fruit Juice
This category consists of fruit juice which is carbonated with carbon dioxide.

3. Market Trends
The RTD fruit juice continued to grow in volume despite tough economic conditions. The category grew by 2.7% in volume in The high increase in volume was primarily due to notable increase in selling price rather than volume growth. The industry selling price grew at the same rate as the inflation rate. The following factors were believed to have contributed to category growth:
New products and flavours that entered the market contributed to volume growth
Notable increase in promotional and marketing activities
Warmer temperatures in certain regions
Weaker Rand exchange rates that promoted exports
The following factors may have hampered category growth:
Increase in raw material pricing affecting product price
Increase in fuel prices affecting product distribution
Increase in electricity prices and load shedding, affecting production
Shortage of water in certain regions, affecting production
The category is expected to remain under pressure in the short to medium term as the economic growth remains low and consumer spending will be limited.

4. Channel Distribution 2015
The top end retail remained the primary distributing channel of the product followed by wholesale channel. These channels were characterised by promotional and marketing activities, attracting more customers to their store.

5. Local Regional Distribution 2015
Gauteng and Western Cape regions accounted for more than half of the total volume distributed locally.
Excludes Exports

6. Market Breakdown 2015
The long life fruit juice segment accounted for 54.8% of total volume distributed. The loss in volume share may be attributed to existing players launching bigger pack sizes that packed more volume at cheaper prices.

7. Average Industry Selling Price vs Inflation
The industry selling price(ISP) averaged R17.37 per litre in The CPI grew at the same rate as the ISP in 2015.
industry selling prices were restated

8. Primary Packaging Demand
The smaller pack size group (up to 750ml) continued to grow at a higher rate than the bigger pack size group.

9. BMi Solutions

10. BMi Tracking Report Schedule 2015
Packaging
Annual Beverage Publications
All reports
Full Report (All reports below)
Packaging overview
Paper & Board
QPM
Quarterly Import
Alcoholic Beverages
Flavoured Alcoholic Beverages
Malt Beer
Sorghum Beer
Spirits
Wine
Non Alcoholic Beverages
Bottled Water
Carbonated Soft Drinks
Cordials and Squash
Energy Drinks
Fruit Juice
Iced Tea
Mageu
Sports Drinks
Dairy Beverages
Dairy Juice Blends
Drinking Yoghurt
Flavoured Milk
Maas
Milk
Annual Food Publications
Confectionery & Snacks
On Request
Canned Protein
Dairy
Desserts
F&C Beverages
Pasta
Rice
Wheat and Grain
Ice Cream
Packaging of Snack Foods
South African Confectionery Market
The Impulse Market in South Africa
Biscuits and Rusks
Breakfast Foods
Baked Products
Baking Aids
Eggs
Fats and Oils
Frozen and Par-Baked Products
Premixes
Pre-prepared Meals
Processed Meat Products
Protein
Sauces
Soup and Condiments
Sweet and Savoury Spreads
Value Added Meals

11. Solutions Commissioned Category Quantification Instore
Category Ranging
Mystery Shopping
Shopper Insights
Promotional Effectiveness
Instore Compliance
Shelf & Promotional Price Surveys
Solutions
Consumer Insights
Shopper
Insights
Business
Advertising & Campaign Testing
Omni Channel
Competitive Advertising Tracking
Advertising
Category Quantification
Beverages
Food
Packaging
Advanced Analytics
Competitive Pricing Simulation
Statistical Optimisation Model
60%
Price Sensitivity
Predictive Analytics

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Note:
Although great care has been taken to ensure accuracy and completeness in this project, no legal responsibility can be accepted by BMi for the information and opinions expressed in this report.
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BMi Research (Pty) Ltd
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