2. Problem
The Environment Shampoo bottles in the US alone account for nearly 1,200 football stadium’s worth of waste annually. That equates to almost 600 million bottles of shampoo ending up in landfills!
The Feasibility Difficult to travel with bottles due to 3.4 Oz liquid TSA limitations, and worry of spills ruining possessions.
The Price Personal care bottles account for a pricey and unnecessary expense, often costing hotels an inordinate amount of money in waste removal, shipping, and supplies.
*Caretorecycle.com, TSA.gov, Americanhotel.com

3. Solution
Hotels
Travelers
Military
A single use, water soluble pod containing any shampoo, conditioner, body wash, OR shaving cream product.
& You
Internationally Patent-Pending Delivery System Eliminates Plastic Bottle Waste For…

4. Market Size (Domestic)
In the US, there are more then 53,000 hotels/motels (64.4% Occupancy Rate)
Over 80% of domestic hotel chain’s offer at least shampoo and conditioner as an amenity
USA government GSA Schedule serves as a distributor for private sector products to be sold to government agencies. Personal care is a huge and lucrative industry. The eco shampoo sector here is practically untouched.
93% of American households take showers with shampoo
*Ahla.com, Americanhotel.com, Statista.com

5. Market Validation Use of Shampoo in American Households
Consumers Willing to Pay More For Eco-Friendly Products
Personal market validation came post Shark Tank airing when thousands of consumers, along with large corporations such as P&G, Unilever, L’Oreal and the Dollar Shave Club inquired about licensing and buying Nohbo personal care products. Hotel distributors such as American Hotel Registry and Marietta Corporation also expressed heavy interest in taking on a Nohbo line.
*Statista.com & Nielson.com

7. 01 02 03 04 Business Model PRIVATE HOTELS GOVERNMENT LICENSING
LABELING
Nohbo added to the American Hotel Register Catalogue acquired hotels equates to nearly $40 Million in revenue annually (24.6 MM profit with wholesaling discount est.)
Selling product to smaller sized personal care brands under their name for set fee. Optional non-exclusive scent lines will be available, but no customization for PL lines.
Under the GSA Schedule, we accept orders from the US government catering to military personal. GSA schedule releases contracts on a schedule basis, and has a preference towards sustainable products.
Work with larger sized personal care brands who have reached out to us, (Unilever, L'Oréal or P&G) to license Nohbo’s patent-pending technology in their personal care products for a royalty. In essence, sell off the consumer end of the business.

8. Market Adoption
Consumers By Age Group Willing to Pay More For Sustainable Products
10%
34%
72%
Of Gen Z
33%
55%
51%
Of Baby
of Millennials
Boomers
23%
*MOE ±0.6%
Conclusion is to start slow with a few hotels, and scale by franchise/chain. Acceptance for green, sustainable products in lodging is trending and growing as shown.
*Hudson Crossing’s US Travel Online Study, Q of 3,594 leisure hotel guests

9. Market Competition Lush Shampoo Bars
Biodegradable Sachet Shampoo Pouches
Lush Shampoo Bars
(Competition only for B2C market)
Landfill-Bound Shampoo Bottles

10. Competitive Advantages
Single Use
Eco-Friendly
No waste
No clean up/maintenance required
Cheaper to ship (lighter weight then bottled competition)
Made In America
Sulfate, Paraben, and Cruelty Free
Ergonomically pleasing
First to market on single use Shampoo Ball
Internationally & Domestically Patent Pending
In bulk, capable of being cheaper the competition
Over $1,000,000 worth of advertisement provided (at no cost to Nohbo)

11. Press

12. Amy Maxwell, Manufacturer
Team
Benjamin Stern, CEO
Matthew Gernstein, CLO
Melinda Warren, CFO
Ron Flavin, Advisor
Marisol Lopez, Graphic Designer
Carrie Warren, Content Editor
Robert Hansen, Patent Attorney
Matt Gill, Patent Attorney
Amy Maxwell, Manufacturer
(Bamboo Island)
Mark Cuban, Investor
Robert Ray, Chemist