2. WHAT WE DO:
ENGAGE
CREATE
DISTRIBUTE

3. 50% OF THE INTERNET UNIVERSE
DISTRIBUTE/REACH & SCALE
WE REACH 107M MONTHLY UNIQUES
50% OF THE INTERNET UNIVERSE
COMSCORE Key Metric Q1 2012

4. LEVERAGE BREADTH AND SCALE OF THE EVOLVE PORTFOLIO
CREATE/WHAT WE DO
LEVERAGE BREADTH AND SCALE
OF THE EVOLVE PORTFOLIO
DEEP AND WIDE
AUDIENCE IMPACT
AUDIENCE SURROUND

5. SHEKNOWS DAILY DELIGHTS HUB
DISTRIBUTE/DEEP & WIDE
WRIGLEY EXTRA DESSERT DELIGHTS
SHEKNOWS DAILY DELIGHTS HUB
SK INFLUENCER BOARDS
SK CUSTOM GAME
SK MOBILE APP
totallyher AND GN AUDIENCE EXPANSION

6. WRIGLEY EXTRA DESSERT DELIGHTS
DISTRIBUTE/DEEP & WIDE
WRIGLEY EXTRA DESSERT DELIGHTS
VIDEO INTERACTION RATES
ABOVE CPG INDUSTRY AVERAGE
DYNAMIC LOGIC:
POSITIVE BRAND LIFT
& ONLINE/OFFLINE STUDIES
PROGRAM RENEWED
FOR 2ND YEAR

7. FAST LIKE FiOS FOR VERIZON
DISTRIBUTE/DEEP & WIDE
FAST LIKE FiOS FOR VERIZON
TH – PRE-ROLL
GN – PRE-ROLL
CR – VIDEO OVERLAY
TFS – VIDEO OVERLAY
Marketer rich media averages Q1 2011

8. HAIRSTYLE LOUNGE BY AUSSIE (P&G)
DISTRIBUTE/DEEP & WIDE
HAIRSTYLE LOUNGE BY AUSSIE (P&G)
IN 6 MONTHS:
PROMOTIONAL
BANNERS ON TH
CONTENT PUSHED
TO AUSSIE.COM
CONTENT WIDGET
PUSHED TO TH
ADVERTORIAL
ADDED TO TH

9. DISTRIBUTE/AUDIENCE IMPACT
MENTOS Up2U GUM
NEARLY 30 SITES: IN 3 DAYS

10. DISTRIBUTE/AUDIENCE IMPACT
STRIDE GUM 2.0
20 SITES ACROSS GN & CRAVE

11. THE SYNDI SCALABLE MULTI-TABBED CREATIVE UNITS WITH:
AUDIENCE SURROUND/THE SYNDICATION WIDGET
THE SYNDI
SCALABLE MULTI-TABBED CREATIVE UNITS WITH:
VIDEO, SOCIAL FUNCTIONALITY, POLLS, ETC
SOCIAL FUNCTIONALITY ENABLED BY ANY NUMBER OF SOCIAL SHARING PLATFORMS

12. AUDIENCE SURROUND/EFFICIENT REACH
THE SYNDI
SYNDICATION WIDGETS AND/OR STANDARD RON ADS CAN BE OFFERED AT SCALE AND EFFICIENT CPMS

13. THE BENEFITS BIGGER IDEAS SCALE CONSISTENCY
THE BENEFITS/GOING BIG WITH EVOLVE
THE BENEFITS
BIGGER IDEAS
When you aggregate two or more properties, the corresponding budgets allow us to generate bigger content ideas.
SCALE
In some cases you can more than double your audience reach by combining properties behind one idea vs. Getting smaller ideas from the individual properties.
CONSISTENCY
The evolve approach is always one big idea that is expressed across our entire family of properties (in your target). It’s the right thing to do from a brand/marketing standpoint.

14. THE BENEFITS BETTER TARGETING MEDIA EFFICIENCY RESEARCH
THE BENEFITS/GOING BIG WITH EVOLVE
THE BENEFITS
BETTER TARGETING
More impressions = better targeting when it comes to audience,
re-targeting and behavioral.
MEDIA EFFICIENCY
For certain larger spends, we will incentivize spending by offering significant bonus media.
RESEARCH
Will include vizu for most campaigns. For certain larger spends,
we will include dl, ie or any other research that you choose.

15. EVOLVE MALE SITES OFFER: HIGHEST REACH M18-34
THE BENEFITS/SCALE FOR MEN
EVOLVE MALE SITES OFFER:
HIGHEST REACH M18-34
MALE 18-34
COMSCORE Q4 2011

16. EVOLVE FEMALE SITES OFFER: HIGHEST REACH W18-34 & MOMS 25-54
THE BENEFITS/SCALE FOR WOMEN
EVOLVE FEMALE SITES OFFER:
HIGHEST REACH W18-34 & MOMS 25-54
WOMEN 18-34
MOMS 25-54
COMSCORE Q4 2011

17. THANK YOU! M: