1. VARESE INTERNATIONAL MEETINGS 2005 VARESE MEETS INDIA
PRESENTATION ON
TOOLS OF MARKET RESEARCH & MARKETING IN INDIA BY
DOTT. JACOB ROSE, DIRECTOR, ITALTEC CONSULTING PVT LTD, NEW DELHI

2. Tools of Market Research and Marketing for the Indian Market

3. MARKET RESEARCH

4. TYPES OF MARKET RESEARCH
Primary Research
Secondary Research

5. PRIMARY RESEARCH
Primary Research is the research conducted for a specific purpose

6. TOOLS OF PRIMARY RESEARCH
Personal Interviews
Focus Groups
Telephonic Interviews
Discussions with experts
Data collection from competitors, customers, distribution channels and influencers.

7. SECONDARY RESEARCH
Secondary research is information that already exists somewhere. It may be a study, a group of articles on a topic, or demographic or statistical data gathered by someone else.

8. TOOLS OF SECONDARY RESEARCH
Libraries and other public information centers
Books and business publications
Magazines and newspapers
Trade associations
Data from published sources from Government departments, Industry and Trade Associations, Chambers of Commerce
Research agencies and Databanks

9. MARKETING TOOLS IN INDIA

10. The common marketing tools used in India are: Print Media Electronic Media

11. PRINT MEDIA Newspapers Magazines Product Literature Brochure
Boards & Signages

12. ELECTRONIC MEDIA Television Radio Telephones Mobile phones Internets

13. Typical Marketing Channels in India

14. Marketing Channels for FMCG & Consumer Goods

15. Carrying and forwarding agent
Manufacturer
Carrying and forwarding agent
Distributor
Retailer
Customer

16. Marketing Channels for Industrial goods

17. Manufacturer
Distributor/ agent
Stockist
Customer

18. The distribution chain is much shorter for Industrial products and the manufacturer and its agent is in direct touch with the customer to understand their needs and requirements.

19. Thank You