1. 2016 FAFTa/safta CONFERENCE ADELAIDE 30/09/16 From attraction to France to french learning attractivity: a collective challenge Mr bertrand Pous, Head of Culture, Education, Science and Technology, Embassy of France in Australia

2. A VERY POSITIVE BACKGROUND
A historic friendship
A direct contact with France (1.2M tourists every year)
A strategic partnership …
… that will reach an unprecedented level

3. French learning in australia: a very diversified landscape -1
Encouraging global figures:
250,000 in Primary and Secondary schools (2013)

4. French learning in australia: a very diversified landscape -2
8,000 in Universities
10,000 in Alliances françaises
A unique and growing network of bilingual schools
A margin for improvement, both in quantity and in quality; the need for comprehensive mapping

5. The current contribution of the french embassy
Supporting the dynamic of bilingual schools:
AAFEBS:
The pros of bilingual education beyond language skills (seminar in Canberra, 17/10/16)
Helping the teachers: financial support to FAFTA, French language teaching assistants, FLE tutors and Master FLE program, the Jules Verne exchange of teachers program
Helping the students: Baudin grants for university students, French poetry competition, Campus France
The Alliances françaises network: 6 within the major capital cities, 30 in total Australia-wide

6. A new dynamic through creative france
French learning and the promotion of francophonie is part and parcel of the Creative France initiative: to impact our exchanges in virtually all the fields we intend to develop (culture, higher education, science and innovation, etc.)
More synergies : a collective effort within the Embassy and with all our partners (how to include this dimension in our events and communications)
FAFTA as a key partner, but also including all stakeholders, such as business partners, particularly within creative industries (TV channels for example)

7. Food for thought on possible actions
How to attract new students?
Arguments: Culture, business, studies?
Which public to target in priority: Schools, students, enterprises, general public?
How to improve the level of French learners?
How to attract more teachers: Training, exchanges?
Next step: Action plan?

8. Thank you
Questions?
Comments?
Suggestions?