1. CDN
Solution pitch deck

2. Azure CDN Scalable, Secure Delivery for Azure Workloads

3. Agenda 1 2 3 4 Content Delivery Networks Azure CDN Solution
11/19/2017
Agenda 1
Content Delivery Networks 2
Azure CDN Solution 3
Azure CDN Features and Sales Scenarios 4
Summary
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Content Delivery Networks1

5. Why CDNs….Humans hate to wait
11/19/2017
0.1
second delay
The limit for having the user feel that the system is reacting instantaneously
1.0
second delay
The limit for the user's flow of thought to stay uninterrupted 10
second delay
The limit for keeping the user's attention focused on the dialogue
Speaker Notes:
Speed matters! Whether it’s the bank, the DMV, in traffic, or on a date, nobody likes to wait. The same is true online – a website’s load and response times have a major impact on the user experience, and therefore whether or not visitors stick around.
Some of the web’s busiest sites have found the impact to be significant:
Google found that a 500ms slowdown equals 20% decrease in ad revenue.
Microsoft Bing found that a 2-second slowdown means a 2.5% decrease in queries and overall clicks.
Amazon finds a 100ms slowdown - one tenth of a second! - can mean a 1% decrease in revenue.
Yahoo! found that a 400ms improvement in load time translated to a 9% increase in traffic.
Mozilla mapped a 2.2s improvement to 60 million additional Firefox downloads.
These findings demonstrate how much speed can impact the bottom line. More speed means more visits, longer visits, and more revenue. Site speed is not an abstraction that only few care about or notice – it has become a significant factor in how well your site sells your services and represents your brand.
From Edgecast Networks “Speed Matters” whitepaper.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. What is a CDN?
11/19/2017
A CDN is a network of servers deployed in multiple data centers across the Internet. It enables you to get your content from where it resides (the “origin”) to your customers/users more quickly than using the Internet alone.
Customers have a low tolerance for slow response times
Sometimes the Internet isn’t fast enough, especially in remote areas
Burst demand is unpredictable
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Azure CDN scenarios
11/19/2017 5:37 PM
Global delivery and acceleration of any http or https content to any device
Websites
Customer facing website & apps
Enterprise apps hosted in the cloud
Storage/Delivery
Software/Firmware Downloads
Gaming Downloads
Media Delivery
Streaming Events
Video on Demand
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. What customers want in a CDN
11/19/2017
What customers want in a CDN
Performance, availability, and reliability
Solution-ready applications and services
Ease of implementation, maintenance, and support
Performance and reliability: Fast content delivery with continuous availability to support high-quality end user experiences with websites, media, e-commerce, and online applications.
Solution-ready applications and services: Applications and services designed to meet the needs of specific business models and usage scenarios, such as media and entertainment, applications delivery, and e-commerce.
Ease of implementation, maintenance and support: Simplified procurement, high-quality holistic support, and ease of deployment and integration with existing IT infrastructure.
The main benefits of a CDN include increased speed and security, scalability and cost. Sites perform better and faster without the downtime, improving the end user experience and driving sales. Content can be monetized creating revenue streams from ads, Ecommerce and subscription sales, and scalability makes it all cost less than doing it yourself.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Azure CDN Solution 2

10. Microsoft Azure Content Delivery Network
11/19/2017
Microsoft Azure CDN provides an enterprise grade, inherently fast, scalable, and economical solution to deliver content to your users globally
Multi-CDN platform with solutions from Verizon or Akamai
Integrated, one-stop service and support from two leading providers
Massive scale, high performance, and security
Expand global coverage and reach
Reduced complexity for capacity and costs
A rich set of APIs and developer tools  
Advanced real-time analytics
1 minute to go live!
Speaker Notes:
The Microsoft Azure Content Delivery Network (or CDN) combines speed and reliability to create the stability your business requires. We offer fast content delivery and continuous availability to support high-quality user experiences with your media, websites, e-commerce and online applications.
We achieve this by combining a wide variety of basic and advanced features with the inherently fast, scalable and economical Cloud OS, as well as more than two decades of experience delivering large-scale mission-critical services.
The Microsoft Azure CDN provides basic features such as access to content on Azure Storage or other cloud services, as well as to cached content over HTTPS using shared SSL certificate and the ability to use custom domain names. Of course, the Azure CDN also includes the enterprise-class billing, support and management you’ve come to expect from Microsoft.
In addition, Microsoft’s Azure CDN provides advanced features such as content purging, country filtering, advanced analytics, load balancing and token authentication.
This all backed by Microsoft’s vision and strategy for the management and delivery of our total product portfolio, as well as our expertise as a trusted advisor for the world’s biggest IT organizations.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. The Azure / Azure CDN tie in
Delivery
Azure CDN is the optimum delivery system for Azure workloads
Trusted delivery from a trusted cloud
Improved user experience
Azure Storage
Azure CDN enables superior information retrieval
Why this matters…Azure storage is regional, users are global
App Service
Example: Digital marketing at scale - ecommerce, mobile apps. Reach users everywhere faster. Improve load times.
Media Services
Deliver highest quality video and live stream

12. Why Azure CDN? No upfront costs No termination fees
11/19/2017 5:37 PM
Why Azure CDN?
No upfront costs
No termination fees
Integrated cloud and delivery
Massive global scalability
Single billing and support
Fast, secure, reliable
Pay only for what you use
Deep integration to Azure services – storage, web app, media, etc.
Easy for customers to turn up
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Positioning Azure CDN “…but I already have a CDN”
11/19/2017 5:37 PM
“…but I already have a CDN”
If you’re an Azure customer you’ll have simplified billing, support, quick turn-up
Implementing Azure CDN and attaching to an Azure workload is a breeze – one click experience with other Azure services, such as media services
Sell from a position of strength
Do an independent comparison of competing CDN performance with Cedexis
Show how Azure CDN stacks up in your customer’s area…or globally
It’s free - It’s easy - It’s real time
How Azure CDN compares to Cloudfront
Azure CDN is a multi-CDN platform using capabilities from Verizon and Akamai - two of the world’s best. Better WW coverage, better performance, additional capabilities
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Cedexis report – Cloudfront / Australia

15. Cedexis report – Limelight / Indonesia

16. Cedexis report – Fastly / Japan

17. Azure CDN drives consumption
Increases Azure monthly revenue
Encourages Azure use by delivering a consistently fast, secure, end user experience
Protects the customer’s user data and network
Is available WW

18. Azure CDN Features and Sales Scenarios3

19. Azure CDN - Evolution
Resale
Content Delivery
Acceleration
Security

20. Azure CDN – Going forward
11/19/2017 5:37 PM
Customer Self-service via the Azure CDN portal (“Integrated”)
Standard
Premium
For any web content, downloads or apps delivered over http; covers most CDN needs
For web content or apps needing more granular control and advanced analytics
Verizon and Akamai
Content Delivery
Core CDN features*
Analytics
HTTP/2
APIs and developer tools
Verizon
All features in Standard
Advanced analytics
Real time stats & alert
Customizable rules
Mobile rules
Roadmap
Custom domain HTTPS
Media delivery optimization
Additional features, e.g. caching override
Roadmap
Token authentication
Dynamic object delivery
Akamai premium
Roadmap
(business models TBD)
Dynamic object acceleration
Multi CDN integration
WAF
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Azure CDN – Uses and features
Area
Scenario
Solution
Standard (Akamai and Verizon)
Premium (Verizon)
Cater to majority of customers. On par with AWS Cloudfront
High-end features for advanced scenarios
Scale
Deliver content to large number of users fast and protect origin from excessive load
Global distributed CDN point of presence 
Easy add CDN capabilities to other Azure services or any other origins
Seamless Integration with Azure services (web app, storage, cloud services) or any origin
Delivery
Ensure cached content is up-to-date, even when the content is updated before it’s configured expiration time
Purge
Manage how long the content stays on the CDN
Cache TTL override
Manage customized routing logic and provide simplified URLs to end users for content access
URL rewrite & redirect
Customize response header based on the request
Response header override
Advanced delivery customization*
Custom rules engine*
Deliver content optimized for mobile devices
Mobile rules engine*
Security
Deliver content securely with an end-to-end encryption
CDN endpoint HTTPS
Protect origin from malicious traffic such as Distributed denial-of-service (DDoS)
DDoS mitigation
Ensure the content is only delivered (or not delivered) to specific regions
Geo filtering
Ensure only authorized clients have access to content
Token authentication
*View full feature capabilities in Rules engine

22. Azure CDN – Uses and features
Area
Scenario
Solution
Standard (Akamai and Verizon)
Premium (Verizon)
Cater to majority of customers. On par with AWS Cloudfront
High-end features for advanced scenarios
Performance
Have your content ready to deliver even before user requests it
Content pre-load/pre-cache 
Deliver content faster and at lower cost by reducing the file size
Compression
Improve cache efficiency based on the URL parameters
Query string caching
Monitoring & insights
Analyze CDN usage and effectiveness
Core analytics (bandwidth, traffic, hits, cache hit ratio)
Monitoring & insights
Understand content usage patterns for better content targeting
Advanced analytics (geo reports, top requested files, types, browsers, etc.)
Debug and diagnose issues if any
Edge performance analytics (TCP details, error reports, etc.)
Monitor the health of delivery during a live event in real-time
Real time analytics
Get notified in real-time on delivery anomalies
Real time alerts (based on bandwidth, status codes, cache statues, connections)

23. Product mapping – Custom vs. Integrated
Akamai “Resale SKU” Product
Integrated Offering
Adaptive Media Delivery
Verizon Standard / Premium – Available Now
(Not as functionally complete as Verizon)
Akamai Premium SKU - Upcoming – will update
Download Delivery*
Akamai Standard - Upcoming – will update
(Excludes download Manager capabilities)
Dynamic Site Delivery
Object Delivery
No customer need
Dynamic Site Acceleration
Verizon Standard / Premium – Upcoming – will update
(Excludes Akamai GTM / Fast DNS capabilities)
Ion Standard
Professional Services offer TBD
Kona Ddos Defender
Verizon WAF – Upcoming – will update
Akamai TBD
Kona Site Defender
Verizon WAF Upcoming – will update
Prolexic
Not going forward

24. Sales scenario 1 - Azure Web Sites
What’s Happening: Customer has web sites on Azure
Ask:
Who is visiting the web site, and where are they from?
What’s the traffic volume? (or… how many viewers are anticipated?)
What is the web site used for?
Is there confidential customer data that needs to be protected?
Are there any performance issues today, or things that need to be improved?
Why you asked (Listen for customer knowledge on these points):
Web site uses that demand CDN are…ecommerce, revenue generation, customer service, partner portal, benefits portal, confidential data, customer facing
If need high performance – milliseconds matter
Security – use https to secure data over the CDN network

25. Scenario 1 - Azure Web Sites
What to Sell matrix
What are you addressing?
How our solution works
Azure Product Name
Security
Protect against DDOS attack
Perimeter security
Standard and Premium SKUs
Protect confidential customer data
Encrypt data transfer with https
Control who can access your web site
Geo filtering
Performance
Get content cached on server prior to release for faster delivery
Pre-Cache or Pre-Load
Reduce file size for faster data transfer
File compression
Improve cache efficiency
Query string caching
Availability
Distributed Delivery – Avoid single origin
Global distributed CDN point of presence
Instant Scale
Caching and Routing
Reliability
Massive Replication

26. Sales scenario 2 - Azure Media Services
What’s Happening: Customer is building a live or on-demand streaming video service.
Ask:
Who is visiting the stream, and where are they from?
What’s the traffic volume? (or… how many viewers are anticipated?)
How complex is the device reach? (What type of devices will be viewing the stream?)
What type of analytics are required?
What are the plans to secure delivery of the video stream?
Is the video stream event driven? (Live or OnDemand)
Why you asked (Listen for customer knowledge on these points):
You want the customer to say “I want a TV like experience on any device, on any network, anywhere, anytime…or not”
You want to know what analytic options they want to use - there are multiple ways to monitor events

27. Scenario 2 - Azure Media Services
What to Sell matrix
What are you addressing
How our solution works
Azure Product Name
TV like quality
Delivers device specific formats, caching, adaptive bit rate (delivers highest quality video tailored to the situation)
Standard and Premium SKUs
Understand my audience
Gathers insights on users and key trends of audience behavior
Ensure my video content is not stolen, compromised, or accessed inappropriately
Makes sure the device and the player are on the approved list through token authentication, access control, encryption.
Premium SKU
Monitor the health of your delivery and get notifications of issues
Real time analytics, real time alerts
Optimize delivery targeted for mobile users
Use rules engine to set up delivery behavior based on mobile devices

28. Sales scenario 3 – Azure App Services
What’s Happening: Customer is building a SaaS application.
Ask:
Who is using the service and where are they coming from?
What’s the traffic volume? (or… how many viewers are anticipated?)
Is cost of origin infrastructure build-out a concern?
Is compliance a requirement? (e.g. HIPAA)
Is real-time data response important?
Are you delivering static (e.g. software updates) or dynamic (Interactive) content
How complex is the device reach?
What types of devices will be using the application?
Is delivering a consistent user experience important the most important consideration?
How sensitive is the data? What are the security concerns? What is this being protected against?
Is there an SLA offered on this App?

29. Scenario 3 – Azure App Services (continued)
Why you asked (Listen for customer knowledge on these points):
How important is the user experience?
And how distributed and interactive is the App?
How does the customer intend to achieve the optimal user experience?
Is the customer looking for this app to reduce cost or drive net new revenue?
How much of a priority are security and compliance?
What is the reason for the SaaS App?
Customer loyalty
Customer Service
Expanding to new markets

30. Scenario 3 – Azure App Services
What to Sell matrix
What are you addressing
How our solution works
Azure Product Name
Maximized Customer Experience
Highly responsive app behavior regardless of location, connection, or device. Enabled by global caching
Standard and Premium SKUs
Launching a service or entering a new market
Enables quicker time to market by leveraging Azure CDN global presence
Maximize Infrastructure Efficiency
Application executed nearest to the user; at the edge of the network
Reach Mobile Users
Two ways - Consistent presentation content regardless of device type, size; Or customize delivery targeted for mobile users by rules engine
Premium SKU
Control user access to your app services
Use Token Authentication to ensure only authorized users can access your app services

31. Summary 4

32. Summary Azure Action Drive Azure consumption, stickiness, and scale
Deliver best Azure workload experience
User experience consistency with other Azure workloads
Enhance the customer experience of obtaining CDN services through the Azure Portal
Capitalize on the growing trend of customers looking for multi-CDN solutions
Easy attach to Azure workloads
Action
Move Forward - Include Integrated SKUs in the conversation starting today

33. © 2016 Microsoft Corporation. All rights reserved
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.