1. New Product Introduction: EZ-BLE PRoC Module EZ = Easy BLE = Bluetooth Low Energy PRoC = Programmable Radio on Chip
Get Your BLE Products to Market Faster with a Fully Certified, Easy-to-Use, Small Bluetooth Smart Module
(JSOM, BDK, GHR, GMRL, JMY)
Title

2. Bluetooth Terms Bluetooth Classic Bluetooth Low Energy (BLE)
A legacy standard for personal area networks made popular by audio streaming to cell phone headsets
Operates in the 2.4-GHz ISM1 band with GFSK2 modulation and supports up to a 3-Mbps data rate
Bluetooth Low Energy (BLE)
A standard for short-range, low-power wireless applications that communicates state or control information
Operates in the 2.4-GHz ISM1 band with GFSK2 modulation and supports a 1-Mbps over-the-air data rate3
Not backward-compatible with Bluetooth Classic
BLE Protocol Stack (BLE Stack)
Firmware that implements the Bluetooth 4.0/4.1 specification to provide BLE communication
Bluetooth 4.0
An upgraded Bluetooth Classic specification that adds BLE
Bluetooth 4.1 (Bluetooth Spec)
An enhanced Bluetooth 4.0 specification, adopted in Dec. 2013
Includes improved security, lower power and higher throughput4
Bluetooth Smart
A brand for Bluetooth 4.0/4.1 products that support only BLE
Bluetooth Smart Ready
A brand for Bluetooth 4.0/4.1 products that support both Bluetooth Classic and BLE
Bluetooth Smart Ready Product
Bluetooth Classic
Product
Audio
Streaming
Bluetooth Smart Product
Sensor
Data
1 An Industrial, Scientific, Medical RF frequency band that is license-free worldwide
2 Gaussian frequency shift keying
3 Bit rate of data communication including packet overhead and processing delays
4 272 Kbps net application throughput (15% higher vs. 4.0), including protocol overhead
Terms of Art

3. Additional Terms Bluetooth Qualification Declaration ID Declaration
The process of testing a Bluetooth product against the Bluetooth spec at Bluetooth Qualification Test Facilities (BQTF) resulting
in assignment of a Qualification Design ID (QDID)
Declaration ID
A unique serial number purchased from Bluetooth SIG and assigned to the company’s product prior to Declaration
Declaration
Following the purchase of a Declaration ID, the Declaration is a signed document stating that a company’s product uses a BLE
design qualified by the Bluetooth SIG with an assigned QDID
Listing
Following the Declaration, Listing allows the company to use Bluetooth logos and lists the product on the Bluetooth SIG website
BLE Profile (Profile)
A Bluetooth specification that guarantees application-level interoperability between devices that use the same Profile
For example, keyboards use the HID Profile and Heart Rate Monitors (HRMs) use the HRM Profile
Generic Access Profile (GAP) and Generic Attribute Profile (GATT)
GAP defines how BLE devices discover each other, establish a connection and interact based on their roles
GATT defines the way that two BLE devices exchange data
GAP and GATT parameters in the BLE Stack and Radio are configured in the BLE Component Configuration tool
Qualification, Declaration and Listing Flow
Design and Manufacture BLE Product
Bluetooth Qualification
Purchase of Declaration ID from Bluetooth SIG
Signing Declaration and Listing
Product
QDID
Declaration ID
PSoC 4 BLE
A PSoC 4 device with an integrated BLE radio
Terms of Art

4. PSoC Terms PSoC® 4 PSoC 4 BLE PRoC BLE (Programmable Radio-on-Chip)
A PSoC with an ARM® Cortex®-M0 MCU
PSoC 4 BLE
A PSoC 4 with an integrated BLE radio and a royalty-free BLE Protocol Stack
PRoC BLE (Programmable Radio-on-Chip)
An ARM Cortex-M0 MCU with an integrated BLE radio, CapSense and a royalty-free BLE Protocol Stack
Components
Free embedded ICs represented by an icon in PSoC Creator software
Used to integrate multiple ICs and system interfaces into one PSoC
Dragged and dropped as icons to design systems in PSoC Creator
Inherently connected to the MCU via the main system bus
BLE Component
A Component that creates Bluetooth Smart products in minutes
Includes a Component Configuration Tool that makes the complex BLE Protocol Stack and Profiles simple to implement with a GUI
EZ-BLE™ Modules
The family of Cypress BLE modules containing Cypress’s BLE silicon
EZ-BLE PRoC™ Module
A fully integrated, pre-qualified, easy-to-use Bluetooth Smart module designed to reduce time-to-market and development costs
Containing PRoC BLE, two crystals, an antenna and passive components
75+ Components available
BLE Component used to create Bluetooth Smart products
Component Icon
Component Configuration Tool
Terms of Art

5. Customers Prefer Modules1 in the Fast-Growing BLE Market
BLE is the choice for short-range, low-power wireless connectivity
Bluetooth Smart device shipments will grow from 165M devices in 2014 to 1.2B devices in for a 64% CAGR
Bluetooth Smart and Bluetooth Smart Ready-certified products more than doubled in 2014 vs. all prior years combined
61% of all Bluetooth Smart devices introduced in 2014 used BLE Modules2
Customers prefer BLE modules because they can:
Shorten the design cycle by eliminating the need for complicated RF hardware design
Enable faster time-to-market and lower R&D investment by eliminating Bluetooth certification and qualification processes
Reduce manufacturing costs, including capital expenses such as Bluetooth SIG-qualified testers
Integrated, pre-qualified modules are driving the broad market adoption of BLE
BLE Module Examples
BLE Module Application Examples
10 mm
19.5 mm
10 mm
11.5 mm
Cypress EZ-BLE
Microchip RN4020
9.5 mm
15.75 mm
9 mm
9.15 mm
Home Appliances
Health and Wellness
Remote Controls
Toys
Panasonic PAN1740
Bluegiga BLE113
1 A self-contained PCBA that can be installed as a sub-assembly of a larger system and is designed for ease of integration
2 Source: IHS 2014 Bluetooth Low Energy Report
Market Vision

6. Design Problems Engineers Face
Bluetooth qualification and wireless regulatory certification require time and money
Obtaining a QDID and regulatory certification takes 15 weeks and costs over $200K1
Complying with worldwide wireless regulations requires a deep knowledge of global standards
Module customers often find it very difficult to get support for all elements of the BLE module solution
BLE module suppliers provide certified modules but do not support the silicon, BLE Protocol Stack or software
BLE IC suppliers provide silicon, BLE Protocol Stack and software, but they do not manufacture modules
Firmware development for a Bluetooth Smart device is complicated
The development environment requires multiple tools to develop, program and test a BLE application
The firmware development for an application requires a deep understanding of the BLE Protocol Stack
Modern industrial designs are driving the need for small-form-factor BLE solutions
Cypress’s EZ-BLE PRoC Module solves these problems by providing:
A module with a QDID and worldwide regulatory certification
A single supplier for all your support needs, including silicon, software, firmware, hardware and certification
PSoC Creator, an easy-to-use, fully integrated design environment (IDE), to quickly develop a BLE application
A 10 x 10 x 1.8-mm Bluetooth Smart-certified module
Cypress’s EZ-BLE PRoC Module is a fully certified, easy-to-use, small-form-factor solution from the
industry’s only supplier with end-to-end Bluetooth Smart module support
1 Cost includes development time, test equipment, and fees for Bluetooth SIG QDID, Declaration and Listing, and compliance for FCC, IC, MIC, KC and CE
Design Problems

7. EZ-BLE PRoC Module: Bluetooth Qualified, Global Regulatory Compliant
EZ-BLE PRoC Module is qualified by the Bluetooth SIG with a unique QDID1
QDID
Declaration ID
Name
Product Type
Spec
67366
D026297
EZ-BLE PRoC Module
End Product
4.1
N/A
EZ-BLE PRoC Module RF-PHY
Component (Tested)
63199
D025070
BLE Profiles on PSoC Creator 3.1
EZ-BLE PRoC Module complies with wireless regulations for U.S., Canada, Japan, Korea and Europe
EZ-BLE PRoC Module Certified by Global Regulatory Agencies IC
U.S.: Federal Communications Commission (FCC)
Canada: Industry Canada (IC)
Japan: Ministry of Internal Affairs and Communications (MIC)
Korea: Korea Certification (KC)
Europe: Conformite Europeenne (CE)
Save over $200K2 and bring your BLE product to market faster without the hassle of regulatory and qualification processes
1 Customers can refer to the EZ-BLE PRoC Module QDID and proceed with Bluetooth Declaration
2 Cost includes development time, test equipment, and fees for Bluetooth SIG QDID, Declaration and Listing, and compliance for FCC, IC, MIC, KC and CE
Cypress Solution

8. Cypress: Complete BLE Solution
Cypress is the only BLE solution provider with expertise in silicon, stack, module hardware and software
Solution Discipline
Cypress
BLE Module Suppliers
BLE Silicon Suppliers1
Microchip
Panasonic
Bluegiga
BLE Silicon Design 
BLE Wafer Fabrication 
BLE Silicon Package Assembly/Test 
BLE Stack Development 
Software (IDE) 
BLE Module Hardware Design 
BLE Module Manufacturing 
BLE Silicon Design
BLE Wafer Fabrication
BLE CSP Package2
PSoC Creator Software
Module Hardware Design
EZ-BLE PRoC Module
Wafer – HXR
Die – HXR
CSP – HXR
Module – DSO/UTSV
PSoC Creator - UTSV
Cypress is the end-to-end expert for all of your BLE needs
1 Nordic, TI, CSR, Dialog
2 Chip-scale package (CSP) manufactured by Cypress subsidiary Deca Technologies Inc.
Cypress Solution

9. PSoC Creator: An Easy-to-Use, Fully Integrated Design Environment
EZ-BLE PRoC Module Application Development in PSoC Creator
Start a EZ-BLE PRoC Module project for your application. PSoC Creator provides a pre-populated, pre-configured Components view.
Customize Component configurations by right-clicking the icon
Develop firmware using an integrated C code editor with GCC1 compiler. Or, export the design to a third-party IDE, such as Keil MDK, IAR or Eclipse.
Program EZ-BLE PRoC Module using the built-in programmer. Use the built-in debugger to debug your application.
Test your BLE application using the built-in host emulator tool. 1
Start an EZ-BLE PRoC Module project in PSoC Creator IDE
Configure your solution with
Component Configuration Tools 2 3 4 5
Develop firmware
Program and debug
Test
EZ-BLE PRoC Module comes with an easy-to-use IDE to configure, develop and test a BLE application
1 GCC: GNU Compiler Collection: A compiler system supporting the GNU project as defined by the Free Software Foundation (FSF) and provided under the GNU General Public License
Cypress Solution

10. Configure the BLE Protocol Stack In Minutes1
Open the BLE Component Configuration Tool in PSoC Creator 2
Select a Profile based on your application from all BLE SIG-adopted Profiles, or select a custom Profile 3
Choose an appropriate Profile role1 and GAP role2,3 4
Configure the parameters of the selected Profile 5 6
Write an application using the Component Datasheet with API guide
Configure the GAP parameters
Use the GUI-based BLE Component Configuration Tool to configure the BLE Protocol Stack
1 A Profile role can be configured as a server (generates data) or a client (receives data), e.g., a keyboard (server) connected to a tablet (client); see BLE Component Datasheet for more details
2 A BLE device can be operated in four Generic Access Profile (GAP) roles: Broadcaster, Observer, Central and Peripheral; refer to the Bluetooth Specification for additional information.
3 PRoC BLE supports all GAP roles, including a role reversal between Central and Peripheral
Cypress Solution

11. Small Footprint for Modern Industrial Designs
EZ-BLE PRoC Module supports a 10 x 10 x 1.80-mm footprint, including the shield
Available in a 21-pad SMT1 module ideal for space-constrained applications
Supports 16 GPIOs that can be used for functions such as CapSense, I2S, I2C, SPI, UART, TCPWM2 and LCD
Compatible with industry-standard reflow profiles for lead-free solders
Top View of EZ-BLE Module Without Shield
Top View of EZ-BLE Module With Shield
Shield
Shield Footprint
H = 1.10 mm
10.0 mm
Chip Antenna
10.0 mm
Side View of EZ-BLE Module Without Shield
1.8 mm
EZ-BLE PRoC Module’s footprint and feature set supports the needs of modern industrial designs
1 A method for producing electronic circuitry in which the components are placed directly onto the surface of PCBs
2 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks
Cypress Solution

12. EZ-BLE PRoC Module vs. Competition’s Solutions
Features
CYBLE
RN4020
PAN1740
BLE113
Dimensions
10 x 10 x 1.8 mm
11.5 x 19.5 x 2.5 mm
9 x 9.5 x 1.8 mm
15.75 x 9.15 x 2.1 mm
Integrated Antenna,
32-kHz Crystal, Shield
Chip, Yes, Yes
Interfaces
UART/SPI/I2C/I2S/GPIO /ADC/TCPWM1/CapSense
UART/SPI/GPIO/ADC
UART/SPI/I2C/GPIO
/ADC
/ADC/PWM
Flexibility
Programmable
Configurable Only
OTP2
Development Tools
PSoC® CreatorTM
UART Configurable
Dialog Smart SnippetsTM
Supply Voltage
1.9 V to 5.5 V
1.8 V to 3.6 V
2.35 V to 3.3 V
2.0 V to 3.6 V
Certifications
BLE QDID, FCC, IC, CE, MIC, KC
BLE QDID, FCC, IC, CE, AZ/NZS
BLE QDID, FCC, IC, CE
Peak RF Tx Power
3 dBm
8.5 dBm
0 dBm
Rx Sensitivity
-91 dBm
-92.5 dBm
-93 dBm
Avg. Current (1-sec, 4-sec connection)
18.9 uA, 6.25 uA
28 uA, 10.8 uA
7.3 uA, 3 uA
24 uA, 6.8 uA
Deep-Sleep, Hibernate
1.3 µA, 150 nA
5 µA, 700 nA
1.4 µA, 400 nA
1 µA, 500 nA
Package, GPIO
21-SMT, 16
24-SMT, 10
28-LGA, 14
36-SMT, 19
BLE IC Supplier
Cypress
CSR
Dialog TI
1 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks
2 One-time programmable
Competitive Comparison

13. PRoC BLE Module Solution Value
Competitor
BLE Module: Panasonic ENW-89846A1KF
Price: $8.781
BOM Integration
I2S Integration: Additional CPLD (Altera EPM240T100C5N) required to convert SPI to I2S for Audio over RF feature
Price: $2.022
CapSense Controller: Cypress CY8CMBR3116-LQXI
Price: $1.28
Additional Value
MIC/KC Certification: Pre-certified for MIC/KC saves $25K, amortized over 100Ku
Value Added: $0.25
BLE Design Support: End-to-end expertise on the BLE module improves customer response time and saves 3 man-weeks in engineering effort at $2K per man-week, amortized over 100Ku
Value Added: $0.06
PSoC Creator: Saves 3 man-weeks of engineering effort at $2K per man-week, amortized over 100Ku
$8.78
$2.02
$1.28
$3.30
$0.25
$0.06
$0.37
$12.45
Competitor
I2S Integration
CapSense Controller
BOM Integration Value
MIC/KC Certification
BLE Design Expertise
PSoC Creator
Total Additional Value
Total Value Delivered
Target Cypress Solution:
Total Cost:
33% Total Savings:
CYBLE
$8.293
$4.16
1 Digikey 1Ku pricing on 03/26/ Digikey 1ku pricing
2 TEM 1Ku pricing on 3/19/2015
Pricing

14. EZ-BLE PRoC Module Bluetooth Low Energy Module using PRoC BLE
Applications
Block Diagram
BLE1 connectivity
Medical
Industrial
PC accessories
Toys
Smartphone accessories 4 2
Power/
Ground
EZ-BLE PRoC Module
SWD9/
GPIO
kHz Crystal
PRoC BLE 14
SPI/
I2C/
UART/
CapSense/
ADC/
PWM/GPIO
Features
Qualification and Certification:
Bluetooth SIG QDID2
FCC3, CE4, KC5, MIC6 and IC7
Small Footprint:
10 mm x 10 mm x 1.8 mm, 21-pad SMT with 16 GPIO
Bluetooth Smart Connectivity with Bluetooth 4.1:
2.4-GHz BLE radio and baseband
-91-dBm Rx sensitivity, +3-dBm Tx output power
Power Modes:
1.3-µA Deep-Sleep, 150-nA Hibernate, 60-nA Stop
Highly Integrated Solution:
2 crystals, chip antenna, passives, shield
CYBLE EVAL Adapter Board Interface:
Easy interface to CY8CKIT-042-BLE Pioneer Kit
Enables testing of CapSense, buttons, GPIOs, OTA8
24-MHz Crystal
XRES
Chip
Antenna
Collateral
EZ-BLE PRoC Module Datasheet
PRoC BLE Datasheet
Getting Started Application Note
PSoC Creator
PSoC Programmer
CySmart10 Windows Host Emulation Tool
CySmart iOS and Android Apps
Availability
Sampling: Now
Production: June 2015
1 Bluetooth Low Energy, also known as Bluetooth Smart
2 Bluetooth Special Interest Group Qualification Design ID
3 Federal Communications Commission
10 A GUI-based software tool that installs on your PC to test and debug BLE functionality; also available in iOS and Android mobile applications
4 Conformité Européenne (Europe)
5 Korea Certification
6 Ministry of Internal Affairs and Communications (Japan)
7 Industry Canada
8 Over-the-Air
9 Serial Wire Debug communication protocol
Product Overview

15. APPENDIX
Appendix

16. References and Links
Product webpage: Product datasheet: Product overview: PSoC Creator IDE: CYSmart1 PC and Mobile Apps: Windows PC CySmart Utility: Android/iOS: BLE Pioneer Kit: Application Notes: Getting Started with EZ-BLE PRoC Module (AN96841): Getting Started with PRoC BLE (AN94020): PSoC 4 BLE Measuring Power Consumption (AN92584): Buy modules or a kit based on your application: BLE Pioneer Kit (CY8CKIT-042-BLE) for $49 EZ-BLE Evaluation Board (CYBLE EVAL): us EZ-BLE PRoC Module (CYBLE )2 for $10.99 Visit for additional details
1 A GUI-based software tool that installs on your PC to test and debug BLE functionality; also available in iOS and Android mobile applications
2 Based on a purchase of fewer than 10 units
References and Links

17. Extended Industrial Temp2
EZ-BLE Portfolio
D+C
Programmable Radio-on-Chip (EZ-BLETM PRoCTM)
Programmable System-on-Chip Module (EZ-BLE PSoC®)
128KB Flash
256KB Flash
CYBLE
EZ-BLE PRoC Module
CM03, 2 SCB4
16 GPIOs
10 x 10 x 1.80 mm SMT7
Q215
CYBLE
EZ-BLE PRoC Module
CM03, 2 SCB4
16 GPIOs
10 x 10 x 1.80 mm SMT7
Q315
CYBLE
EZ-BLE PSoC Module
CM03, 2 SCB4,, 4 Opamps,
1 CMP5, 4 UDBs6, 26 GPIOs
12 x 12 x 1.80 mm SMT7
Q315
CYBLE
EZ-BLE PSoC Module
CM03, 2 SCB4,, 4 Opamps,
1 CMP5, 4 UDBs6, 26 GPIOs
12 x 12 x 1.80 mm SMT7
Q415
Industrial Temp1
CYBLE
EZ-BLE Serial Module
UART to BLE
12 x 16 x 1.80 mm SMT7
Q315
Extended Industrial Temp2
CYBLE
EZ-BLE PRoC Module
CM03, 2 SCB4
16 GPIOs
12 x 12 x 2.1 mm SMT7
Q415
CYBLE
EZ-BLE PSoC Module
CM03, 2 SCB4,, 4 Opamps,
2 CMP5, 4 UDBs6, 36 GPIOs
15 x 15 x 2.1 mm SMT7
Q116
CYBLE
EZ-BLE PRoC Module
CM03, 2 SCB4,
36 GPIOs
15 x 15 x 2.1 mm SMT7
Q116
Integration
1 Range of -40o C to +85o C
2 Range of -40o C to +105o C
3 ARM® Cortex® -M0
4 Serial communication block
5 Comparator
6 Universal Digital Block
7 Surface mount technology
Production
Development
QQYY
Availability
Sampling
Concept
Status
Roadmap

18. Additional PSoC Terms Programmable Interconnect and Routing CapSense®
Connects the Programmable Analog Blocks, Programmable Digital Blocks and IOs
Enables flexible connections of internal analog and digital signals to internal buses and external IOs
CapSense®
Cypress’s touch-sensing user interface solution that “just works” in noisy environments and in the presence of water
The industry’s No. 1 solution in sales by 4x over No. 2
PSoC Creator™
PSoC 3, PSoC 4 and PSoC 5 Integrated Design Environment (IDE)
Software that installs on your PC that allows: Concurrent hardware and firmware design of PSoC systems, or PSoC hardware design followed by export to popular IDEs
Component Configuration Tools
Simple graphical user interfaces in PSoC Creator embedded
in each Component
Used to customize Component parameters
75+ Components available
CapSense is used to create touch buttons and sliders
Component Icon
Component Configuration Tool
Terms of Art

19. EZ BLE Module Product Selector Guide
Part Number
Shipment Package
Module Size (mm)
Flash Size (KB)
BLE Device Type
Temperature Range
SCB1
TCPWM2
12-bit SAR ADC
I2S
CapSense
UDBs
GPIO
CYBLE
Tape and Reel
10 x 10 x 1.8
128
PRoC BLE
Industrial 2
1 Msps
Yes No 16
EZ-BLE Module Part Numbering Decoder
CY BLE – X X X X X X – N X
Shipment Package: 0 = Tape and Reel
Integration Type: 0 = Full integration with shield
Device Identification Number: 01 = First product of family
Temperature Range: 0 = Industrial, 1 = Extended Industrial
EZ-BLE Module Type: 0 = Fixed-function bridge, 2 = PRoC Module, 4 = PSoC Module
Antenna Type: 0 = No Antenna, 1 = PCB Antenna, 2 = Chip Antenna
Flash Size: 0 = 128KB, 2 = 256KB
Marketing Code: BLE = BLE Product family
Company ID: CY = Cypress
1 Serial communication block
2 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks
Product Selector Guide