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New Product Introduction: EZ-BLE PRoC Module EZ = Easy BLE = Bluetooth Low Energy PRoC = Programmable Radio on Chip Get Your BLE Products to Market Faster.

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Presentation on theme: "New Product Introduction: EZ-BLE PRoC Module EZ = Easy BLE = Bluetooth Low Energy PRoC = Programmable Radio on Chip Get Your BLE Products to Market Faster."— Presentation transcript:

1 New Product Introduction: EZ-BLE PRoC Module EZ = Easy BLE = Bluetooth Low Energy PRoC = Programmable Radio on Chip Get Your BLE Products to Market Faster with a Fully Certified, Easy-to-Use, Small Bluetooth Smart Module (JSOM, BDK, GHR, GMRL, JMY) Title

2 Bluetooth Terms Bluetooth Classic Bluetooth Low Energy (BLE)
A legacy standard for personal area networks made popular by audio streaming to cell phone headsets Operates in the 2.4-GHz ISM1 band with GFSK2 modulation and supports up to a 3-Mbps data rate Bluetooth Low Energy (BLE) A standard for short-range, low-power wireless applications that communicates state or control information Operates in the 2.4-GHz ISM1 band with GFSK2 modulation and supports a 1-Mbps over-the-air data rate3 Not backward-compatible with Bluetooth Classic BLE Protocol Stack (BLE Stack) Firmware that implements the Bluetooth 4.0/4.1 specification to provide BLE communication Bluetooth 4.0 An upgraded Bluetooth Classic specification that adds BLE Bluetooth 4.1 (Bluetooth Spec) An enhanced Bluetooth 4.0 specification, adopted in Dec. 2013 Includes improved security, lower power and higher throughput4 Bluetooth Smart A brand for Bluetooth 4.0/4.1 products that support only BLE Bluetooth Smart Ready A brand for Bluetooth 4.0/4.1 products that support both Bluetooth Classic and BLE Bluetooth Smart Ready Product Bluetooth Classic Product Audio Streaming Bluetooth Smart Product Sensor Data 1 An Industrial, Scientific, Medical RF frequency band that is license-free worldwide 2 Gaussian frequency shift keying 3 Bit rate of data communication including packet overhead and processing delays 4 272 Kbps net application throughput (15% higher vs. 4.0), including protocol overhead Terms of Art

3 Additional Terms Bluetooth Qualification Declaration ID Declaration
The process of testing a Bluetooth product against the Bluetooth spec at Bluetooth Qualification Test Facilities (BQTF) resulting in assignment of a Qualification Design ID (QDID) Declaration ID A unique serial number purchased from Bluetooth SIG and assigned to the company’s product prior to Declaration Declaration Following the purchase of a Declaration ID, the Declaration is a signed document stating that a company’s product uses a BLE design qualified by the Bluetooth SIG with an assigned QDID Listing Following the Declaration, Listing allows the company to use Bluetooth logos and lists the product on the Bluetooth SIG website BLE Profile (Profile) A Bluetooth specification that guarantees application-level interoperability between devices that use the same Profile For example, keyboards use the HID Profile and Heart Rate Monitors (HRMs) use the HRM Profile Generic Access Profile (GAP) and Generic Attribute Profile (GATT) GAP defines how BLE devices discover each other, establish a connection and interact based on their roles GATT defines the way that two BLE devices exchange data GAP and GATT parameters in the BLE Stack and Radio are configured in the BLE Component Configuration tool Qualification, Declaration and Listing Flow Design and Manufacture BLE Product Bluetooth Qualification Purchase of Declaration ID from Bluetooth SIG Signing Declaration and Listing Product QDID Declaration ID PSoC 4 BLE A PSoC 4 device with an integrated BLE radio Terms of Art

4 PSoC Terms PSoC® 4 PSoC 4 BLE PRoC BLE (Programmable Radio-on-Chip)
A PSoC with an ARM® Cortex®-M0 MCU PSoC 4 BLE A PSoC 4 with an integrated BLE radio and a royalty-free BLE Protocol Stack PRoC BLE (Programmable Radio-on-Chip) An ARM Cortex-M0 MCU with an integrated BLE radio, CapSense and a royalty-free BLE Protocol Stack Components Free embedded ICs represented by an icon in PSoC Creator software Used to integrate multiple ICs and system interfaces into one PSoC Dragged and dropped as icons to design systems in PSoC Creator Inherently connected to the MCU via the main system bus BLE Component A Component that creates Bluetooth Smart products in minutes Includes a Component Configuration Tool that makes the complex BLE Protocol Stack and Profiles simple to implement with a GUI EZ-BLE™ Modules The family of Cypress BLE modules containing Cypress’s BLE silicon EZ-BLE PRoC™ Module A fully integrated, pre-qualified, easy-to-use Bluetooth Smart module designed to reduce time-to-market and development costs Containing PRoC BLE, two crystals, an antenna and passive components 75+ Components available BLE Component used to create Bluetooth Smart products Component Icon Component Configuration Tool Terms of Art

5 Customers Prefer Modules1 in the Fast-Growing BLE Market
BLE is the choice for short-range, low-power wireless connectivity Bluetooth Smart device shipments will grow from 165M devices in 2014 to 1.2B devices in for a 64% CAGR Bluetooth Smart and Bluetooth Smart Ready-certified products more than doubled in 2014 vs. all prior years combined 61% of all Bluetooth Smart devices introduced in 2014 used BLE Modules2 Customers prefer BLE modules because they can: Shorten the design cycle by eliminating the need for complicated RF hardware design Enable faster time-to-market and lower R&D investment by eliminating Bluetooth certification and qualification processes Reduce manufacturing costs, including capital expenses such as Bluetooth SIG-qualified testers Integrated, pre-qualified modules are driving the broad market adoption of BLE BLE Module Examples BLE Module Application Examples 10 mm 19.5 mm 10 mm 11.5 mm Cypress EZ-BLE Microchip RN4020 9.5 mm 15.75 mm 9 mm 9.15 mm Home Appliances Health and Wellness Remote Controls Toys Panasonic PAN1740 Bluegiga BLE113 1 A self-contained PCBA that can be installed as a sub-assembly of a larger system and is designed for ease of integration 2 Source: IHS 2014 Bluetooth Low Energy Report Market Vision

6 Design Problems Engineers Face
Bluetooth qualification and wireless regulatory certification require time and money Obtaining a QDID and regulatory certification takes 15 weeks and costs over $200K1 Complying with worldwide wireless regulations requires a deep knowledge of global standards Module customers often find it very difficult to get support for all elements of the BLE module solution BLE module suppliers provide certified modules but do not support the silicon, BLE Protocol Stack or software BLE IC suppliers provide silicon, BLE Protocol Stack and software, but they do not manufacture modules Firmware development for a Bluetooth Smart device is complicated The development environment requires multiple tools to develop, program and test a BLE application The firmware development for an application requires a deep understanding of the BLE Protocol Stack Modern industrial designs are driving the need for small-form-factor BLE solutions Cypress’s EZ-BLE PRoC Module solves these problems by providing: A module with a QDID and worldwide regulatory certification A single supplier for all your support needs, including silicon, software, firmware, hardware and certification PSoC Creator, an easy-to-use, fully integrated design environment (IDE), to quickly develop a BLE application A 10 x 10 x 1.8-mm Bluetooth Smart-certified module Cypress’s EZ-BLE PRoC Module is a fully certified, easy-to-use, small-form-factor solution from the industry’s only supplier with end-to-end Bluetooth Smart module support 1 Cost includes development time, test equipment, and fees for Bluetooth SIG QDID, Declaration and Listing, and compliance for FCC, IC, MIC, KC and CE Design Problems

7 EZ-BLE PRoC Module: Bluetooth Qualified, Global Regulatory Compliant
EZ-BLE PRoC Module is qualified by the Bluetooth SIG with a unique QDID1 QDID Declaration ID Name Product Type Spec 67366 D026297 EZ-BLE PRoC Module End Product 4.1 N/A EZ-BLE PRoC Module RF-PHY Component (Tested) 63199 D025070 BLE Profiles on PSoC Creator 3.1 EZ-BLE PRoC Module complies with wireless regulations for U.S., Canada, Japan, Korea and Europe EZ-BLE PRoC Module Certified by Global Regulatory Agencies IC U.S.: Federal Communications Commission (FCC) Canada: Industry Canada (IC) Japan: Ministry of Internal Affairs and Communications (MIC) Korea: Korea Certification (KC) Europe: Conformite Europeenne (CE) Save over $200K2 and bring your BLE product to market faster without the hassle of regulatory and qualification processes 1 Customers can refer to the EZ-BLE PRoC Module QDID and proceed with Bluetooth Declaration 2 Cost includes development time, test equipment, and fees for Bluetooth SIG QDID, Declaration and Listing, and compliance for FCC, IC, MIC, KC and CE Cypress Solution

8 Cypress: Complete BLE Solution
Cypress is the only BLE solution provider with expertise in silicon, stack, module hardware and software Solution Discipline Cypress BLE Module Suppliers BLE Silicon Suppliers1 Microchip Panasonic Bluegiga BLE Silicon Design BLE Wafer Fabrication BLE Silicon Package Assembly/Test BLE Stack Development Software (IDE) BLE Module Hardware Design BLE Module Manufacturing BLE Silicon Design BLE Wafer Fabrication BLE CSP Package2 PSoC Creator Software Module Hardware Design EZ-BLE PRoC Module Wafer – HXR Die – HXR CSP – HXR Module – DSO/UTSV PSoC Creator - UTSV Cypress is the end-to-end expert for all of your BLE needs 1 Nordic, TI, CSR, Dialog 2 Chip-scale package (CSP) manufactured by Cypress subsidiary Deca Technologies Inc. Cypress Solution

9 PSoC Creator: An Easy-to-Use, Fully Integrated Design Environment
EZ-BLE PRoC Module Application Development in PSoC Creator Start a EZ-BLE PRoC Module project for your application. PSoC Creator provides a pre-populated, pre-configured Components view. Customize Component configurations by right-clicking the icon Develop firmware using an integrated C code editor with GCC1 compiler. Or, export the design to a third-party IDE, such as Keil MDK, IAR or Eclipse. Program EZ-BLE PRoC Module using the built-in programmer. Use the built-in debugger to debug your application. Test your BLE application using the built-in host emulator tool. 1 Start an EZ-BLE PRoC Module project in PSoC Creator IDE Configure your solution with Component Configuration Tools 2 3 4 5 Develop firmware Program and debug Test EZ-BLE PRoC Module comes with an easy-to-use IDE to configure, develop and test a BLE application 1 GCC: GNU Compiler Collection: A compiler system supporting the GNU project as defined by the Free Software Foundation (FSF) and provided under the GNU General Public License Cypress Solution

10 Configure the BLE Protocol Stack In Minutes
1 Open the BLE Component Configuration Tool in PSoC Creator 2 Select a Profile based on your application from all BLE SIG-adopted Profiles, or select a custom Profile 3 Choose an appropriate Profile role1 and GAP role2,3 4 Configure the parameters of the selected Profile 5 6 Write an application using the Component Datasheet with API guide Configure the GAP parameters Use the GUI-based BLE Component Configuration Tool to configure the BLE Protocol Stack 1 A Profile role can be configured as a server (generates data) or a client (receives data), e.g., a keyboard (server) connected to a tablet (client); see BLE Component Datasheet for more details 2 A BLE device can be operated in four Generic Access Profile (GAP) roles: Broadcaster, Observer, Central and Peripheral; refer to the Bluetooth Specification for additional information. 3 PRoC BLE supports all GAP roles, including a role reversal between Central and Peripheral Cypress Solution

11 Small Footprint for Modern Industrial Designs
EZ-BLE PRoC Module supports a 10 x 10 x 1.80-mm footprint, including the shield Available in a 21-pad SMT1 module ideal for space-constrained applications Supports 16 GPIOs that can be used for functions such as CapSense, I2S, I2C, SPI, UART, TCPWM2 and LCD Compatible with industry-standard reflow profiles for lead-free solders Top View of EZ-BLE Module Without Shield Top View of EZ-BLE Module With Shield Shield Shield Footprint H = 1.10 mm 10.0 mm Chip Antenna 10.0 mm Side View of EZ-BLE Module Without Shield 1.8 mm EZ-BLE PRoC Module’s footprint and feature set supports the needs of modern industrial designs 1 A method for producing electronic circuitry in which the components are placed directly onto the surface of PCBs 2 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks Cypress Solution

12 EZ-BLE PRoC Module vs. Competition’s Solutions
Features CYBLE RN4020 PAN1740 BLE113 Dimensions 10 x 10 x 1.8 mm 11.5 x 19.5 x 2.5 mm 9 x 9.5 x 1.8 mm 15.75 x 9.15 x 2.1 mm Integrated Antenna, 32-kHz Crystal, Shield Chip, Yes, Yes Interfaces UART/SPI/I2C/I2S/GPIO /ADC/TCPWM1/CapSense UART/SPI/GPIO/ADC UART/SPI/I2C/GPIO /ADC /ADC/PWM Flexibility Programmable Configurable Only OTP2 Development Tools PSoC® CreatorTM UART Configurable Dialog Smart SnippetsTM Supply Voltage 1.9 V to 5.5 V 1.8 V to 3.6 V 2.35 V to 3.3 V 2.0 V to 3.6 V Certifications BLE QDID, FCC, IC, CE, MIC, KC BLE QDID, FCC, IC, CE, AZ/NZS BLE QDID, FCC, IC, CE Peak RF Tx Power 3 dBm 8.5 dBm 0 dBm Rx Sensitivity -91 dBm -92.5 dBm -93 dBm Avg. Current (1-sec, 4-sec connection) 18.9 uA, 6.25 uA 28 uA, 10.8 uA 7.3 uA, 3 uA 24 uA, 6.8 uA Deep-Sleep, Hibernate 1.3 µA, 150 nA 5 µA, 700 nA 1.4 µA, 400 nA 1 µA, 500 nA Package, GPIO 21-SMT, 16 24-SMT, 10 28-LGA, 14 36-SMT, 19 BLE IC Supplier Cypress CSR Dialog TI 1 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks 2 One-time programmable Competitive Comparison

13 PRoC BLE Module Solution Value
Competitor BLE Module: Panasonic ENW-89846A1KF Price: $8.781 BOM Integration I2S Integration: Additional CPLD (Altera EPM240T100C5N) required to convert SPI to I2S for Audio over RF feature Price: $2.022 CapSense Controller: Cypress CY8CMBR3116-LQXI Price: $1.28 Additional Value MIC/KC Certification: Pre-certified for MIC/KC saves $25K, amortized over 100Ku Value Added: $0.25 BLE Design Support: End-to-end expertise on the BLE module improves customer response time and saves 3 man-weeks in engineering effort at $2K per man-week, amortized over 100Ku Value Added: $0.06 PSoC Creator: Saves 3 man-weeks of engineering effort at $2K per man-week, amortized over 100Ku $8.78 $2.02 $1.28 $3.30 $0.25 $0.06 $0.37 $12.45 Competitor I2S Integration CapSense Controller BOM Integration Value MIC/KC Certification BLE Design Expertise PSoC Creator Total Additional Value Total Value Delivered Target Cypress Solution: Total Cost: 33% Total Savings: CYBLE $8.293 $4.16 1 Digikey 1Ku pricing on 03/26/ Digikey 1ku pricing 2 TEM 1Ku pricing on 3/19/2015 Pricing

14 EZ-BLE PRoC Module Bluetooth Low Energy Module using PRoC BLE
Applications Block Diagram BLE1 connectivity Medical Industrial PC accessories Toys Smartphone accessories 4 2 Power/ Ground EZ-BLE PRoC Module SWD9/ GPIO kHz Crystal PRoC BLE 14 SPI/ I2C/ UART/ CapSense/ ADC/ PWM/GPIO Features Qualification and Certification: Bluetooth SIG QDID2 FCC3, CE4, KC5, MIC6 and IC7 Small Footprint: 10 mm x 10 mm x 1.8 mm, 21-pad SMT with 16 GPIO Bluetooth Smart Connectivity with Bluetooth 4.1: 2.4-GHz BLE radio and baseband -91-dBm Rx sensitivity, +3-dBm Tx output power Power Modes: 1.3-µA Deep-Sleep, 150-nA Hibernate, 60-nA Stop Highly Integrated Solution: 2 crystals, chip antenna, passives, shield CYBLE EVAL Adapter Board Interface: Easy interface to CY8CKIT-042-BLE Pioneer Kit Enables testing of CapSense, buttons, GPIOs, OTA8 24-MHz Crystal XRES Chip Antenna Collateral EZ-BLE PRoC Module Datasheet PRoC BLE Datasheet Getting Started Application Note PSoC Creator PSoC Programmer CySmart10 Windows Host Emulation Tool CySmart iOS and Android Apps Availability Sampling: Now Production: June 2015 1 Bluetooth Low Energy, also known as Bluetooth Smart 2 Bluetooth Special Interest Group Qualification Design ID 3 Federal Communications Commission 10 A GUI-based software tool that installs on your PC to test and debug BLE functionality; also available in iOS and Android mobile applications 4 Conformité Européenne (Europe) 5 Korea Certification 6 Ministry of Internal Affairs and Communications (Japan) 7 Industry Canada 8 Over-the-Air 9 Serial Wire Debug communication protocol Product Overview

15 APPENDIX Appendix

16 References and Links Product webpage: Product datasheet: Product overview: PSoC Creator IDE: CYSmart1 PC and Mobile Apps: Windows PC CySmart Utility: Android/iOS: BLE Pioneer Kit: Application Notes: Getting Started with EZ-BLE PRoC Module (AN96841): Getting Started with PRoC BLE (AN94020): PSoC 4 BLE Measuring Power Consumption (AN92584): Buy modules or a kit based on your application: BLE Pioneer Kit (CY8CKIT-042-BLE) for $49 EZ-BLE Evaluation Board (CYBLE EVAL): us EZ-BLE PRoC Module (CYBLE )2 for $10.99 Visit for additional details 1 A GUI-based software tool that installs on your PC to test and debug BLE functionality; also available in iOS and Android mobile applications 2 Based on a purchase of fewer than 10 units References and Links

17 Extended Industrial Temp2
EZ-BLE Portfolio D+C Programmable Radio-on-Chip (EZ-BLETM PRoCTM) Programmable System-on-Chip Module (EZ-BLE PSoC®) 128KB Flash 256KB Flash CYBLE EZ-BLE PRoC Module CM03, 2 SCB4 16 GPIOs 10 x 10 x 1.80 mm SMT7 Q215 CYBLE EZ-BLE PRoC Module CM03, 2 SCB4 16 GPIOs 10 x 10 x 1.80 mm SMT7 Q315 CYBLE EZ-BLE PSoC Module CM03, 2 SCB4,, 4 Opamps, 1 CMP5, 4 UDBs6, 26 GPIOs 12 x 12 x 1.80 mm SMT7 Q315 CYBLE EZ-BLE PSoC Module CM03, 2 SCB4,, 4 Opamps, 1 CMP5, 4 UDBs6, 26 GPIOs 12 x 12 x 1.80 mm SMT7 Q415 Industrial Temp1 CYBLE EZ-BLE Serial Module UART to BLE 12 x 16 x 1.80 mm SMT7 Q315 Extended Industrial Temp2 CYBLE EZ-BLE PRoC Module CM03, 2 SCB4 16 GPIOs 12 x 12 x 2.1 mm SMT7 Q415 CYBLE EZ-BLE PSoC Module CM03, 2 SCB4,, 4 Opamps, 2 CMP5, 4 UDBs6, 36 GPIOs 15 x 15 x 2.1 mm SMT7 Q116 CYBLE EZ-BLE PRoC Module CM03, 2 SCB4, 36 GPIOs 15 x 15 x 2.1 mm SMT7 Q116 Integration 1 Range of -40o C to +85o C 2 Range of -40o C to +105o C 3 ARM® Cortex® -M0 4 Serial communication block 5 Comparator 6 Universal Digital Block 7 Surface mount technology Production Development QQYY Availability Sampling Concept Status Roadmap

18 Additional PSoC Terms Programmable Interconnect and Routing CapSense®
Connects the Programmable Analog Blocks, Programmable Digital Blocks and IOs Enables flexible connections of internal analog and digital signals to internal buses and external IOs CapSense® Cypress’s touch-sensing user interface solution that “just works” in noisy environments and in the presence of water The industry’s No. 1 solution in sales by 4x over No. 2 PSoC Creator™ PSoC 3, PSoC 4 and PSoC 5 Integrated Design Environment (IDE) Software that installs on your PC that allows: Concurrent hardware and firmware design of PSoC systems, or PSoC hardware design followed by export to popular IDEs Component Configuration Tools Simple graphical user interfaces in PSoC Creator embedded in each Component Used to customize Component parameters 75+ Components available CapSense is used to create touch buttons and sliders Component Icon Component Configuration Tool Terms of Art

19 EZ BLE Module Product Selector Guide
Part Number Shipment Package Module Size (mm) Flash Size (KB) BLE Device Type Temperature Range SCB1 TCPWM2 12-bit SAR ADC I2S CapSense UDBs GPIO CYBLE Tape and Reel 10 x 10 x 1.8 128 PRoC BLE Industrial 2 1 Msps Yes No 16 EZ-BLE Module Part Numbering Decoder CY BLE – X X X X X X – N X Shipment Package: 0 = Tape and Reel Integration Type: 0 = Full integration with shield Device Identification Number: 01 = First product of family Temperature Range: 0 = Industrial, 1 = Extended Industrial EZ-BLE Module Type: 0 = Fixed-function bridge, 2 = PRoC Module, 4 = PSoC Module Antenna Type: 0 = No Antenna, 1 = PCB Antenna, 2 = Chip Antenna Flash Size: 0 = 128KB, 2 = 256KB Marketing Code: BLE = BLE Product family Company ID: CY = Cypress 1 Serial communication block 2 Timer, counter, pulse-width modulator (PWM); configurable as 16-bit timer, counter, PWM blocks Product Selector Guide


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