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Finding Talent is as Important as Attracting
shally.me/IAEWS12
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About Shally Steckerl In recruiting since 1996
5 yrs contingency, full desk, million dollar producer 6 years as a corporate sourcing leader 6 years consulting with over 300 organizations Teach 1st ever Univ. capstone Recruitment class Returned Peace Corps Volunteer (Nica ’94) Raised in Colombia, South America until age 18 Bilingue (Yes, English is my second language) Dual B.S., International Business, RIT Co-founder The Sourcing Institute (was JobMachine.net) Connect at and (678) 221-HIRE © Shally Steckerl
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Logo Soup © Shally Steckerl
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To reinforce, replenish, renew or restore the talent ranks
To Recruit (verb)
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The Definitive Sourcing Definition
“Sourcers are recruiters specialized in proactively identifying and engaging with talent not found via traditional means.”
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How Sourcing and Recruiting Are Different
Goal = Hire Close candidates Coach perspective Turn pipeline into hires Focus on responsibilities and job environment Manages expectations, processes, policies Business acumen Partner with hiring authority Insightful communicator Interviewer / evaluator Gatekeeper / negotiator Matchmaker / diplomat Sourcing Conduct research Special Teams perspective Build pipeline Focus on skills and qualifications Easily makes logical leaps Technological acumen Endlessly curious, natural problem solver Intuitive, read between lines Tenaciously persevering Effortlessly coachable Continuous learner Historically sourcing was the sole and inclusive responsibility of the recruiter along with other job responsibilities Sourcers remain focused on the search and development of leads just as recruiters must remain focused on maintaining communication with candidates in process, enforcing HR policies, attending meetings, negotiating, and handling the hiring from initial offer to onboarding. Indeed, specialization in recruitment is on the rise as evidenced by the number of corporate recruiting departments and agencies who are outsourcing even these other non-sourcing responsibilities to Recruitment Process Outsourcing (RPO) vendors. How Sourcing and Recruiting Are Different
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What sourcing can do for you
Understand your customer Being conversant in tricks of the trade makes you a better partner Retains customers by helping them maximize results through you Freeing up budget for them to spend on your solutions
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Responsive Defensive Proactive Anticipative High Volume High Value
Specialized Targeted Ads Technical 50% Find Defensive Inbound Mainstream Multiple Reqs 80% Attract Proactive Research Long term Rare Skill Sets 80% Find Anticipative “Agency” Pipeline Consultative 50% Attract High Volume High Value Low Volume Low Value © Shally Steckerl
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Critical Point of Failure
Total Recruiting Symposium April 2010 Critical Point of Failure Demonstrate immediate value, positions you as expert Names of competitor AND similar companies Job title variations, particularly from competitors Synonyms to key terms in the requisition List of possibly relevant organizations, associations, certification, standards or consortiums Similar positions previously filled Backgrounds of successful placements Related technologies, niches, product categories Do not be intimidated, let hiring managers know when there are unrealistic, pie-in-the-sky expectations You directly contribute to the bottom line © Shally Steckerl Pre-search: Kickoff, Briefing, Discovery, Strategy Session, Intake Meeting Hosted by Starbucks
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How to find what to take to meeting:
Total Recruiting Symposium April 2010 How to find what to take to meeting: Find niche competitors (large & under-the-radar) at: ZoomInfo company search Jigsaw company search LinkedIn company search Through Google related: command Job Titles Do a search on a large job aggregators Copy the whole list then sift to relevant ones Validate job titles via LinkedIn and Jigsaw © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved.
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Results in Ten Minutes… or less
Stop wasting time searching for candidates Don’t click on results until your search yields at least 50% useful results at a glance Spend a couple of minutes making adjustments until you are happy with search results Aim for no more than 250 results per search It is impossible to filter out every irrelevant result © Shally Steckerl
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Keywords are the KEY! Unique terms only your candidate would know
Abstruse, rare, technical, obscure terms Significant (relates directly to DOING the job) Action verbs (what do they do? "I ___ ___ for ___") What does hiring team have on THEIR resumes? "Wash out terms" – what is it definitely NOT? © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved.
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5th Rule 4th Rule 3rd Rule 2nd Rule 1st Rule Search Success
Wildcards * expand or broaden "natural phrases" drill down or narrow 5th Rule Easy on the NOTs, they eliminate good results 4th Rule Put AND before OR, then NOT at the end (max 8 or fewer commands total) 3rd Rule Enter terms in order of importance left to right 2nd Rule Transparent 3-D steps with labels (Advanced) To reproduce the bottom rectangle with text effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 1.5”. In the Shape Width box, enter 3”. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and then do the following in the right pane: Select Solid fill. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 0%. Also in the Format Shape dialog box, click Line Color in the left pane, and then select No line in the right pane. Also in the Format Shape dialog box, click 3-D Rotation in the left pane. In the right pane, click the button next to Presets, and then under Parallel click Off Axis 2 Top (third row, second option from the left). Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the right pane: Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 7 pt, and in the Height box, enter 7 pt. Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 40 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Special click Two Point (second option from the left). In the Angle box, enter 70°. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. On the Home tab, in the Paragraph group, click Align Text Right to align the text right on the slide. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select TW Cen MT Condensed from the Font list and then select 36 from the Font Size list. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next to Text Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left). Drag the text box and position it over the rectangle. In the Format Text Effects dialog box, click 3-D Rotation in the left pane. In the right pane, click the button next to Presets, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Select the text box. Under Drawing Tools, on the Format tab, click Text Effects point to 3-D Rotation, and then click 3-D Rotation Options. To reproduce the background on this slide, do the following: Right-click the slide background area, then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Diagonal (first row, third option from the left). In the Angle box, enter 135%. Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Select Stop 2 from the list, and then do the following: Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left). In the Stop position box, enter 100%. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.33”. In the Shape Width box, enter 10”. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes, click Right Triangle (first row, fourth option from the left). On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left). Select the triangle. Under Drawing Tools, on the Format tab, in the Size group, do the following: On the slide, drag to draw a triangle. In the Shape Height box, enter 1.33”. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then click White, Background 1, Darker 15% (third row, first option from the left). On the Home tab, in the Drawing group, click Arrange, and then do the following: Position the rectangle and the triangle so that the bottom edge of the triangle and the top edge of the rectangle are touching. Press and hold SHIFT and select both the rectangle and the triangle. Point to Align, and then click Align Bottom. Point to Align, and then click Align Center. Under Group Objects, click Group. In the Size and Position dialog box, on the Size tab, under Size and rotate, in the Rotation box, enter 180°. Under Drawing Tools, on the Format tab, in the Arrange group, click the arrow next to Rotate, and then click More Rotation Options. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align Center. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left). Click Align Top. To reproduce the other rectangles with text effects on this slide, do the following: On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this step until you have a total of five groups of shapes. Press and hold SHIFT and select the original text box and rectangle. On the Home tab, in the Drawing group, click Arrange, and then under Group Objects click Group. Also in the Selection and Visibility pane, press and hold CTRL and select all five groups of rectangles and text boxes. On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, select each of the groups and drag on the slide to form a series of steps. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Horizontally. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Vertically. To change the text on the duplicate rectangles, click in each text box and edit the text. Always nest ORs, logic in (parenthesis) gets solved first (java OR C++) 1st Rule This way to search success © Shally Steckerl
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Eg. Variations in Top Secret Clearance
Crypto / Polygraph SCI (Secret Compartmentalized) SCI / TK / G / HCS / CI Poly / Lifestyle Poly SCI / G SCI / HCS-P SCI / SBI SCI / HSC SCI / SI SI / TK SI / TK / B SI / TK / HCS SI / TK / HCS / I / P SCI / SIOP SCI / SSBI / SI / TK SCI / CI Poly (also "CI polygraph“) SCI / SSBI / CI Poly SCI / Full Scope / Lifestyle CISP TS / CISP ISSA TS / ISSA SAP TS / SAP SI / TK / B / + TS (Top Secret) TS / SBI TS / CISP TS / ISSA TS / SAP TS / SCI / CI Poly TS / SCI TS / SCI / Lifestyle SCI Lifestyle Poly Full Scope / Lifestyle SSBI (Single Scope) TS/SSBI CI Poly SCI / TK / G / HCS Lifestyle Poly SCI SCI / SI / TK / G / B / HCS SCI / TK / HCS SCI / B SCI / TK / B / HCS / CI – Poly © Shally Steckerl
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Cleared Search Example
"security clearance" OR COMSEC OR declassified OR unclassified OR NOFORN OR ORCON OR ANACI OR NACLC OR SSBI OR SBPR OR ISSA OR SIDA OR Polygraph OR "Counterintelligence Scope" OR "Full Scope" OR FSP OR "Lifestyle Poly" OR DISA OR "DOD Secret“ OR "restricted secret" OR "secret restricted" OR "Public Trust" OR “Special Access" OR "Secured Identification" OR “Security Identification" OR TK OR "talent keyhole" OR HCS-P OR "Yankee Fire" OR "Yankee White" OR “Yankee Blue" OR "top secret" OR SCI OR "CI Poly" OR "CI Polygraph" OR "Interim Secret" OR "DOE Q" OR "DOE L" OR "Inactive Clearance" OR "in adjudication" © Shally Steckerl
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Critical Thinking Simple yet distinct searches always beat complex ones Like happiness, search is a vehicle not a destination Start with a broad definition of search terms and options What’s on a resume not a job description?
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Uncommon Database Search Practices
Searching contact details fields City: (Atlanta OR Norcross OR Duluth) Zip/Postal: (30071 OR OR 3007*) Home Phone: (770 OR 678 OR 404) Searching education fields School/Institute: "* institute of technology” Field of Study: (BSC* OR Comp*) Searching text in cover letters for references Search past employer for alternate company names Beware “parsed” or extracted data © Shally Steckerl
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Search Engine Commands
Look for documents named “resume” Using intitle: looks for words coded into the HTML “title” field, frequently the “name” of the file intitle:resume director software Or saved in locations called “resume” Using inurl: looks for words in the names of folders or addresses where the file is located inurl:resume director software © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved. 18
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Other Words for intitle: and inurl:
Beyond just resumes, also try words like: bio, profile, about, us, our team, staff, people, alumni roster, list, directory, members, attendees, board speakers, panel, agenda, officers, minutes Ex: “JOB TITLE” (intitle:alumni OR intitle:people OR intitle:staff OR intitle:about OR intitle:bio OR intitle:profile OR intitle:team OR intitle:our OR inurl:about OR inurl:bio OR inurl:profile OR inurl:our OR inurl:team OR inurl:alumni OR inurl:people OR inurl:staff) © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved.
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Search Within a Website
With site: you can quickly scan content Use job title or function site:dell.com “managing director” site:hp.com “research engineer” site:4spe.org speakers “flexible packaging” © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved.
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Search for Resumes with filetype:
Use filetype: to find only one kind of document For example Resumes are often written in: MS Word with filetype:doc Adobe with filetype:pdf Rich Text with filetype:rtf Plain text with filetype:txt Online more Resumes are PDF than MS Word With Google you can use only one filetype at a time Bing supports multiple (filetype:doc OR filetype:pdf) Bing’s contains: command finds attachments © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved. 21
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Other Documents of Interest
PowerPoint and Excel documents can be very revealing Search using names, titles, companies, phone or formats Find presentations with filetype:ppt filetype:ppt "Tax Manager" Deloitte Find spreadsheets with filetype:xls filetype:xls accountant (“first name” OR “last name”) © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved.
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Cloud Docs Not all images, files, presentations and other documents are found with filetype: searches They are often converted for online sharing via document repositories like Docstoc, Scribd, SlideShare, Google Docs, etc. Search various doc hosts on Bing, just add terms © Shally Steckerl
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Sourcing Channels Traditional Job Postings and Job Board Resumes
Resumes from Search Engines (Google, Bing, etc.) Resumes from company’s ATS and/or CRM Recruitment Marketing (SEO/SEM, direct ads, mobile) Deep Web Research (direct sourcing) Professional Associations, Conferences, Non-profit Orgs University and Corporate Alumni Organizations Specialized Leads Databases (Zoominfo, Jigsaw, etc.) Diversity Communities and Affinity Groups Online Communities (mailing lists, user groups, forums) Online Social Networks (LinkedIn, Facebook, Twitter, Ning) Other Social Media (Blogs, Microblogs) © Shally Steckerl
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Iterative Example "software engineer" AND "open source" AND C++
Too many results? "software engineer" AND Linux AND "open source" AND C++ AND TCP/IP STILL too many? "software engineer" AND Linux AND "open source" AND C++ AND Ruby AND TCP/IP AND SQL Too specific? Not enough results? ("software engineer" OR developer) AND (Linux OR UNIX) AND "open source" AND C++ AND TCP/IP AND SQL AND (Ruby OR Perl OR python OR PHP) Just right? © Shally Steckerl
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Conferences Find tweets mentioning a conference #hashtag
Search twubs.com, tweetchat.com and tweepz.com Search for people attending(ed) the event Search snapbird.org for old tweets Conferences and meetings getting more social! Plancast searches Twitter, Facebook, Eventbrite, Meetup Lanyrd conference attendees (Ex: Austin Drupal Bash) Find conferences on ConferenceHound.com (nice index of speakers and people) © Shally Steckerl
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Image Search Zuula Advanced Image search
Try job titles and location words Tabs for Google, Bing, and Exalead allow face search Text used to classify images: a snippet of text before or after the image the anchor text on any link pointing to the image the alt text of the image the image's url TinEye Find people based on certifications, product logos, company logos, application logos and icons, people's photos, building or location photos, etc. (hint: use images found above) Also and Try Flickr.com and look in the captions! [twitter]With Zuula.com advanced image search you can find faces, great for peer regression search #sourcecon[/twitter] © Shally Steckerl
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Video People being interviewed by bloggers or the local news can easily spill the beans and give juicy details Example: "is an iphone developer" "pediatrician at" kernel virtualization Search transcripts of video via Blinkx.com indexes metadata (titles, intros) from videos and also converts video speech to text, which is then searchable Other powerful video search engines: Video.google.com Video.aol.com Truveo.com Vimeo.com Blip.tv On.AOL.com Package them in a CSE (like this: shally.me/cse-sc12) © Shally Steckerl
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Username Search Is their username used elsewhere?
NameChk.com (159 sites) Usernamecheck.com (60+ sites) Knowem.com (120+ sites) Also check PeekYou.com and Yatedo.com Look through the comments on blogs with OMGILI.com and SocialMention.com WatchThatPage keeps track of changes on sites Find job titles in signature files on: Big Boards (huge list of online discussion groups) BoardReader (forum search engine) © Shally Steckerl
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Maximizing Resources Remove repetitive or administrative burdens to hire faster Your new technology replaces repetitive tasks, or more costly older technology, frees up recruiters time to focus on what’s important Recruiters have room to focus on fit, become experts and partners Reduced friction means more “recruitment time” is spent driving hiring processes and more directly impacting the business Save Time Long Term $avings More Productivity Reduce Friction © Shally Steckerl
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Relating To Executive Leadership
Time Is reduction of time-to-fill important? Information bloat leads to analysis paralysis. No time to source? NOT doing it right! Money Is reduction of cost important? Economies of scale plug the money sinkhole of unused resources. Cost-not-to-hire: add up revenue lost from unfilled positions. Take productive output of an average day in this role, extrapolate that out to a full year’s worth of productive days (approx. 260 working days / year) Risk Is there pain in positions going unfilled? Sourcing is the best way to increase quality of hire. Sourcing identifies talent with confidentiality when necessary. © Shally Steckerl Illustrate Outcomes, NOT Activities!
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Exalead Public search at www.exalead.com/search
Supports truncation (stemming): engineer* (engineered, engineers, engineering, etc.) Works with the usual suspects intitle:, inurl:, filetype:, link:, site:, etc. Phonetic Search: soundslike:, spellslike: Applies NEXT and NEAR operators for proximity search Examples: (intitle:resume OR inurl:resume) c++ (design* OR develop*) NEAR/6 portal* tuning NEAR/2 DB2 re: from to date Date-specific search with after: or before: (uses DD/MM/YYYY) Example: (intitle:resume | inurl:resume) sox audit cpa after :10/02/2007 (note use of 2-digit month and day) © Shally Steckerl HRM 3580 Special Topics © Shally Steckerl. All rights reserved. 32
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Blekko.com Spam free, fully customizable social search engine
Introduces /tags (slashtags) Quickly create and share a collection of websites to search Upload a list of sites (plain .txt or .opml) Search for sites to add (or expand on existing /tags) Find a site or tag you like, ad it to your own slashtag(s) Too Lost? Enter /help or add /view to see what a tag does Too Cool? Gotta have it on your iDevice? Get Izik! © Shally Steckerl
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Basic /blekko /add /people-search /likes /me /view /tagname
Quickly create and share a collection of websites to search Search for sites or /tags to borrow or add to your own Upload a list of sites in .txt or .opml Share publically or collaborate privately with others on a custom search /people-search Only people profiles! Searches 48 websites worth of awesome /likes Searches your Facebook friends’ “likes” /me Go to and edit your profile /view /tagname See what a slashtag does © Shally Steckerl
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Slashtags Full list http://blekko.com/tag/show Operators (commands)
/likes search only your Facebook friends’ likes /edu searches Universities & Colleges…so what does /gov do? /blog searches typepad, wordpress, tumblr, etc., /forum finds online discussions /images and /video search only…yup, you guessed it Operators (commands) /people nothing but profiles! (different than /people-search) /date search a slice of time and sort by freshness or with /dr sort by relevance /date="Nov 3, 2010-Nov 2, 2011" or /date= "Nov 3, 2011" /similar gets more pages "like this one" and /links brings back sites that "link to this one" /rss when added makes a search into an instant RSS feed © Shally Steckerl
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DuckDuckGo Why bother? Because it !bangs
No tracking means no "filter bubble" Supports site: inbody: intitle: filetype: Search a country with region:za !bangs are search shortcuts you use frequently, like: Big sites such as !youtube, !twitter, and !facebook General content like !images, or get specific with !gi for Google Images, !bi for Bing Images, !gmail your Gmail inbox, and !m searches Maps Company info from !jigsaw Dozens of reference sites at once with !allexperts Social !bangs, including: !123p!bsocial !diaspora !dmoz !duck.co !fb (facebook) !flashback !flattr !fonplus !fotolog !foursquare !friendster !ggroups !greplin !hi5 !highrec !identica !jetwick !jumpr !li (LinkedIn) !myspace !r !scoop !shoutitout !tweetgrid !tw (Twitter) !tweet (Tweets) !wink !xanga !xing Full listing at: duckduckgo.com/bang.html © Shally Steckerl
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FeFoo A search app (not an engine) Loads a toolbar in your browser
Search with commands, like: :i image search ;fl just flickr images :p search for people info :tw real-time twitter search :do search .pdf, .doc, etc. © Shally Steckerl
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Deep Web Search Engines
Silobreaker.com excellent for competitive intelligence Boounce.com the "search engine" search engine Big Data: Zanran.com and Statsaholic.com Slikk.com searchbrowse, multiview, custom bar MillionShort.com Eliminates the top 1 million popular sites Searches everything else (very cool ) Guidestar.org non profit form 990 Ispionage.com © Shally Steckerl
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Magazines and Periodicals
Names of people mentioned in interviews, as article authors, members of organizations, award winners Findarticles.com Highbeam.com Books.google.com “Software Engineer” US Black Engineer & IT "CPA for|with|at Deloitte“ © Shally Steckerl
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265 Mitchell Rd. #745 Norcross, GA 30071
Connect! @sourcinginst CyberSleuths SourcingInst Sourcing Institute SourcingKB World class structured adult learning and certification for Recruiters and Sourcers Both live instructor-lead courses and online self-directed true adult e-learning Curriculum designed around real life tasks, problems and situations Only what you need to know to recruit more effectively and with greater job satisfaction Graduates frequently benefit from expanded responsibilities, increased influence, and peer recognition for their achievement +1 (855) TheSourcingInstitute.com 265 Mitchell Rd. #745 Norcross, GA 30071 © Shally Steckerl
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Book Pre-order Form The Talent Sourcing and Recruitment Handbook will be published in the summer of 2013 and will retail for $ However, if you place your order before June 1, 2013, you will receive a one-time 20 percent discount. And, if you buy 5 or more copies before June 1, 2013, you will receive an additional 10 percent discount. About the Author Shally Steckerl is a global recruiting leader who has created a way to successfully embed key talent identification and engagement initiatives into existing recruitment efforts. The innovative breakthrough in his method has been standardizing sustainable competitive advantages which have allowed global Fortune 100 companies and employers of all sizes to maintain leadership in their sector, based solely on their talent.
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